Tag: information design

Reimagining the wayfinding project during the pandemic

In spring term, our MA Communication Design students on the Information Design and Graphic Design pathways have the opportunity to undertake a wayfinding project, as one of their project choices. We usually collaborate with partners in the Reading community (for example, last year we collaborated with The Hexagon) and arrange visits to local sites. The pandemic provided an opportunity to develop new resources for teaching this project.

Wayfinding briefs provide great opportunities for strategic and creative user-centred design. Students have to consider how visual design supports decision-making and user experience of environments, as well as consider the needs and expectations of different users and stakeholders. They also require students to explore the interplay between functional problem-solving and cultural relevance and how branding and identity systems might need to work across a range of different materials and surfaces.

Wayfinding designer, and Reading alum, Joan Zalacain (http://www.zalacain.com/) leads this project. Joan says: “The importance of user-centred design is crucial to wayfinding but we also need systems that are appealing and sit harmoniously within their environment. We strive to convey this to our students as wayfinding is a growing area of international practice and our graduates need to be ready to deliver their best.”

This year, factoring in the impact of Covid-19 restrictions on mobility, we developed a new brief to ensure students did not need to conduct any site visits to undertake the project. Joan worked with architect Maciej Kozak to develop maps and models that students could work with. In professional wayfinding practice, buildings are often at the planning or development stage, so it’s realistic for wayfinding designers to work with these kinds of resources.

This year’s brief envisaged a new community arts centre for Reading. Students worked on either an indoor or an outdoor wayfinding proposal for the centre.

Photographic mockup of outdoor wayfinding sign near a flat roofed entrance to a building, with people walking towards the entrance.
Mohammed Alhadab created this photographic mockup of his proposed design for an outdoor wayfinding system.

 

Information Design Pathway student, Fred Pena came to Reading because of his particular interest in wayfinding. He said: “The wayfinding project is a good opportunity to work on different aspects of design. Having to think about strategy, information architecture, user interaction, typography, and the development and application of physical objects in a three-dimensional environment really makes it a challenging endeavour.  It’s about more than just making signage, but developing a whole system that has to be functional and visually engaging.”
An extract from Fred’s wayfinding project showing specification of typographic elements within his indoor sign system.

Siobhan Bailey (Graphic Design Pathway and returning alum from our BA programme) said: “I really enjoyed the wayfinding project as it was a completely new area of Graphic Communication that I was not able to study at undergraduate level. Coming from an art and psychology background before graphics, it was a perfect mix of the two and required a high level of critical thinking to meet user needs and solve problems. The skills I have learned throughout this project will be essential for me in terms of wanting to head into the exhibition design, events or wayfinding sectors, and in general for careers which require strategic thinking and initiative. Joan’s passion for wayfinding and user centred design really inspired me and he pushed me to achieve my absolute best at every step of submission.”

User flow diagram showing touch points in the wayfinding system
Siobhan’s synthesis of the wayfinding strategy and user journey to explain user interaction and touchpoints within the museum. This diagram demonstrates at what moment information is presented to the user and how this effects user experience.

The project also includes a range of inspiring contributions from professional designers and agencies who are part of the Department’s professional network. Thank you to May Chiang from Applied Wayfinding (London), Hayley Branston and Elena McLoughlin from Maynard (London), Anita Meier from Moniteurs (Berlin) who shared their professional insights and Reading PhD graduate, Dr Andrew McIlwraith who shared his expertise on mapping.

Evgenia Vrentzou (Graphic Design Pathway) said:  “Through the wayfinding project I learnt to have a more inclusive thinking by considering both the needs of people and the parameters of environment, in order to make an effective, creative and functional system. All the talks during the spring term were very inspiring and we gained important knowledge on how to develop our projects. Wayfinding combines both creativity and strategic thinking and is a part of design that I would like to emphasise even more in the future.”

A diagram showing the sign family relative to a human figure
This diagram shows Evgenia Vrentzou’s proposed sign family.

Evgenia also chose to explore wayfinding for her professional practice assignment. In this self-directed project, she designed a new wayfinding system for the coastal city of Heraklion. Her project built on the findings from participant studies she conducted to understand people’s mental maps of the area – a great example of how we incorporate user research into practical projects at Reading.

In his professional practice assignment, Fred extended his experience of wayfinding to consider a journey-planning app that responded to new considerations arising during the pandemic. His wellbeing and urban mobility app – Let’s Walk – focused on supporting people, who might have anxiety about going out during the pandemic but also need to get regular exercise, to identify appropriate places and routes to achieve their goals.

The wayfinding project is open to students on the MA Communication Design Graphic Design and Information Design pathways and MA Creative Enterprise Communication Design pathway. We look forward to running this successful project again with our new cohort in spring 2022.

Join us for our February 2019 postgraduate open day

The Department of Typography & Graphic Communication warmly invites prospective MA applicants to visit us for a postgraduate open day. The open day will be held in the Department on Thursday 28 February 2019 from 10.15–14.00. It’s a fantastic opportunity to find out more about the specialist postgraduate study routes we offer through exploring the work of past and present students and talking to our subject experts in Book Design, Communication Design, Creative Enterprise, Information Design, and Typeface Design. We’re also planning some talks that incorporate highlights from our world-renowned Collections and give you a taste of teaching and research at Reading.

We look forward to sharing with you exciting developments about how we’ve refreshed our postgraduate taught programmes to build a stronger, integrated typographic foundation for research and practice across all programmes and specialist pathways. We’ve introduced a new general Communication Design pathway to complement our well-known established pathways in Book Design, Information Design and Typeface Design. These four specialist pathways are all offered as part of our newly renamed MA Communication Design – the ideal degree for anyone wishing to develop their professional practice within a world-class research environment.

Postgraduate student Darryl Lim looking at student displays of work including digital and printed projects

In addition to the practice-intensive pathways for the MA Communication Design programme, we also offer a multidisciplinary Creative Enterprise programme and two research-intensive programmes. Our MA Creative Enterprise is designed for individuals who wish to combine their study of research and practice in Communication Design with studies of management and law for the creative sector. Our MA Research Typography & Graphic Communication is the ideal route to prepare you for independent research and doctoral study and our MRes Typeface Design is a bespoke route for experienced, practicing typeface designers who want to develop a deeper understanding of the historical and theoretical aspects of their field.

To register your interest, please email Victoria Gifford – typography@reading.ac.uk.

Two postgraduate students looking at historic posters in our Collections

Information Design at DRS 2016

Sue Walker and Alison Black attended the Design Research Society 2016 conference in Brighton. They organised a session, Effective Information Design, to raise the profile of the history, theory and practice of information design.

Support for health care is an area where information designers have undertaken research projects ranging from health promotion, through clinical practice, to medicines safety. The session included three health related papers. Jenny Darzentas reported her team’s work on patient information leaflets for mobile devices, with reference to Fentanyl patches, affirming that conventions for the organisation of patient information on paper are not directly transferable to mobile devices. A team from the Helen Hamlyn Centre for Design at the Royal College of Art and British Red Cross present their project about a smartphone app that helps to raise the awareness of ‘balance health’ as an aid to prevent falls in people over the age of 65. David Craib discussed approaches to creating and understanding meaning in communication design, working with the Canadian Institutes of Health Research.

Maxwell Roberts talked about work that compared objective measures of performance and subjective ratings of design effectiveness in two variants of the London Underground map. Continuing the visualization theme, Joanna Boehnert presented her Mapping Climate Communication project which introduces discussion around impact and power in data visualisation. Eden Potter identified some of skills and personal qualities that information designers need to successfully undertake a project reinforcing that information design is as much about process as it is about artefact.

The papers can be found in the proceedings following the introduction:

Walker, S., Black, A. (2016). Introduction: Effective information design. in: P. Lloyd & E. Bohemia, eds., Proceedings of DRS2016: Design + Research + Society – Future-Focused Thinking, Volume 6, pp 2303–2308, DOI 10.21606/drs.2016.603

Data Journalism: A designer’s perspective

An Information Design Association talk by Lulu Pinney

6.30pm on 15 October
Performing Arts Lab, Royal College of Art

The internet has had a profound impact on journalism, as it has on many things. The vast quantity of data the internet has enabled us to discover, collect, explore and share is part of this. Visual design provides a powerful tool for finding and telling the stories contained within data. With data journalism spanning several disciplines designers have much to contribute, and much to learn.

BOOK A TICKET…
http://www.amiando.com/idadatajournalism.html

Lulu Pinney
Educated to become a numbers person but equally curious about pictures and words, Lulu gained design experience at Pentagram, Haymarket Business Publishing and BBC News Online. She now teaches, creates and blogs about infographics.

Typecon Education Forum slides online

Opening the Education Forum in Typecon Milwaukee, Gerry offered a model for design education focused on typographically-rich environments on tablets, mostly. He talked about teaching the combination of paragraph-level typographic skills, information architecture, and interaction design required for designing complex documents like newspapers on small tablet screens. The slides (without commentary) are on SpeakerDeck.

Radio marathon for clarity in government forms

Earlier this week Gerry Leonidas joined Bernard Baker, Business Development Director for the Public Sector at SAS UK in a series of radio interviews to discuss the just released ‘Communicating with the Citizen’ report, commissioned by SAS and carried out by YouGov. The marathon session (seventeen radio stations in one day!) picked up on the report’s clear indications that the public wants forms to be more clear, to see a greater use of online channels for communication with the government, and to explore positive incentives in form-based communication.

Wednesday seminar: Elisa del Galdo

Elisa del Galdo will give a talk, ‘International User Experience: Designing Outside Your Borders’, on Wednesday, 24 November.

A specialist in user-centred design, Elisa has published widely on Internationalisation of products and systems (Designing User Interfaces for International Use, edited by J. Nielsen, and International User Interfaces, edited by E.M. del Galdo and J. Nielsen).  She is the co-founder and past President of Products and Systems Internationalisation Inc., the organizers of the International Workshop on the Internationalisation of Products and Systems.

The talk, open to all, will be at 4.30 in Typography, E1.

Wednesday seminar: Max Gadney

Max Gadney will give a talk ‘Working in Information Design’  on Wednesday, 26 October.

Max is an information designer who describes his brief as ‘making useful data products’. He led the Design Team at BBC News Online for several years and now works as a consultant with clients including The Guardian, Channel 4 and Manchester City. He runs the Design of Understanding conference.

The talk, open to all, will be at 4.30 in Typography, E1.