While doing this task I learned that it can be hard to keep track of all the different types of data you might need to handle when doing information design. I thought that my stylings were sufficient but on closer inspection I missed highlighting a lot of information, such as what language the films is and whether the film has subtitles or not. I also now have a greater appreciation for how hard its can be to get all of your information on one page, as it took a lot of adjustments so that the text fit snugly within the margins of one page. Feedback indicated that my decoration clashed with some of the information for the films, so I increased the transparency so that the text contrasts more with the background decoration.
I’ve found that there are different categories that are common withing the signs. Overall, most of the signs were yellow to attract attention and to alert people. On some occasion, the use of a blue and white text was used. I categorized my work with the message of the sign. There are a lot of signs around shops to make sure that people are following the rules.
1) Choose one of the three suggested fonts. Using the letters ‘c a d b u r y’ draw how you would expect these letterforms to be presented in your chosen typeface.
2) Choose one of the three suggested fonts and complete the partially hidden letterforms.
- Task 1: When recreating this typeface it was really helpful to have a scaled example directly above it. I was able to draw many measured reference lines which helped me to get proportions such as line width and x-height as accurate as I could. Where this helped me with general dimensions such as x-height and tracking, there were some elements of each letter which I did not figure out accurately. For example, I provided the ‘y’ in the first task with a very round and curved descender but this typeface actually has a much more straight descender such as is presented in this blog post. Furthermore, I drew a single story ‘a’ as opposed to a two story ‘a’, which was incorrect for this typeface. Though not perfect, I am quite pleased with the contrast on each of these letters and I think they are rather well proportioned to one another.
- Task 2: This task I found much simpler. Different sections of each letter were removed and we had to fill in the gaps as accurately as we could. Having observed what many of the letterforms should have looked like after finishing the first task, I had a much better idea of what to recreate here. Similarly to the first task, I drew out reference lines after measuring the scale of these letterforms. Whilst the proportions are quite accurate, I missed some very simple but key details within the letterforms themselves. The crossbar of the ‘e’ is presented slightly too thick. This could have been an error in technique when going over my sketches in fine liner. I also managed to overlook some subtle detail in the letter strokes of the ‘d’ and ‘n’. When compared to the official font, the strokes taper inwards slightly at the ends of the stroke next to where the shoulder joins. Additionally, my letter ‘a’ is too a-symmetrical. This typeface also adds a spur to the ‘a’. I found this to be quite uncharacteristic compared to the rest of the typeface which is why I unknowingly missed this detail.
This project taught me to look, look again, then look again harder, especially when something seems rather simple to begin with. There is such a huge variety of typeface available these days, but no two are exactly the same and so it is important to be able to pay attention to the minute detail as it all comes together to create the unique font.
Every time I add my flyer as media it seems to add a link to the PDF version of it. But anyway here is the link below to click on if you want to have a look.
I chose to use only black and white, as I felt it differentiated it as a flyer rather than a poster (whilst keeping it simple). I used lines to separate each film and make it easier to read. I used a grid system within the 2 columns, to make the date, rating and time easier to follow and read rather than just a block of information.
I added in about us at the bottom as I believed that it is important to know who to contact and where to go.
The feedback I was given was pretty positive but I made a few changes to the listing. I added a key for the symbols (cc) and (ad). This is something I chose not to do in my original design as I didn’t think it was necessary with the symbols being well known but after feedback I remembered the brief stating the listing must be suitable for international users. International users may have different symbols for subtitles and audio description so the key is important in this sense. Another criticism was that the text within the film descriptions often cut of mid word onto the next line so this is something I altered.
Here is my current final draft for the cinema project, my feedback suggested that I re arrange the halloween listing so that it flows down rather than across, and so that the ownership of the heading becomes less ambiguous. I edited my work by placing all the halloween showings on one column, and the regular showings on another.
I considered putting the halloween showings in a box but thought this might not look quite right, so i just moved them and edited the sizing and spacing a little to make it line up. I also changed the spacing between some paragraphs a little by moving the showing time onto the same line as the showing date, widening the space between the paragraphs and the headers.
Although I had a comment that the colour scheme might be visually confusing, I felt that it was what worked best and so kept it as it was. I did change some of the decorate elements as they did seem a little overwhelming, so I removed a few and changed others to give the illusion of more space.
For this project we were set to design our own movie listings flyer, sized A5. The aim was to understand hierarchy or text and to appropriately apply this through spacing, colour and extrinsic features of type. It took me a while to get started with this because there were so many different paths I could take, for instance, I had to decide which pieces of information to prioritise over others.
I ended up putting the movie title as the most important by making it the largest text size (other than the main title) as well as making it bold. I differentiated between other pieces of text by using italics, different weights and sizes. In an attempt to stop the repetition of information I decided to make each column correspond to a different month, however due to lack of space on the second column I had to be a little more creative with my placement of November, making it vertical and sit on the side of the column. I’m still not to sure if this was the right thing to do because I’m slightly worried that it isn’t too clear that the second column belongs to November or not.
It was helpful to go through some critique with the class on some examples of work, this reminded me that I had been hyphenating wrong and had to go through and change everything to an en dash.
For Kim’s Ideal gift project we were asked to prepare 3 interesting facts about ourselves and then share them in a group. We then had to use someones facts to create an ideal gift for them and use prompt word to further develop our ideas. My partner said they had met Bear Grylls and been skydiving so I thought a a flying jeep would be suitable (jeep is adventurous like Mr Grylls and they must like flying if they have been skydiving so…flying jeep). One of my words was ‘fan’ so I added some rotatory fans to the car.
For this project we were tasked with arranging information about 2017 showings at the university cinema onto an A5 sheet with two columns. This was a really fun task and was good for developing my skills on indesign which at the moment are pretty limited. I tried to arrange the information in a way i thought made sense with the title of the films being the most eye catching however during peer assessment someone pointed out the rest of the information sort of merges into one.
For my flyer I wanted to incorporate some styles we have been studying in the history of graphic communications module. Last week Rob was talking about Swiss graphic design so I’ve tried to make my outcome visually similar to the movement. Swiss graphic design, like modernism, uses black and red colours and sanserif fonts.