Ed Fella: Exit Level Design, 1985–2012, an exhibition in the Department of Typography & Graphic Communication surveying the experimental graphic practice of the American designer, Ed Fella.
This online event on 27 January at 5pm is free and open to all. Search 'Experimental publishing reading 2022' for details
Siobhan Bailey reflects on her Master’s degree work in MA Communication Design and its connections to Ernest Hoch.
Amrita Shrilal has been involved in an exciting new collaboration with Bottomline Technologies this past year. Amrita is one of our MA Communication Design Graphic Design Pathway students graduating this week. She’s also a BA Graphic Communication (Hons) alumnus.
Bottomline focuses on transforming complex business payments and processes into simple, smart, and secure systems. They work with financial companies and institutions globally, and are widely recognised as a payment and collections enterprise. They have banking relations with global banks, UK banks and, building societies, growth banks and payment service providers.
Amrita has a particular passion for user interface design. To develop experience in user interface design for the financial sector, she undertook a design brief for Bottomline’s Head of UX Design (EMEA), Kellie White and, Senior UX Designer and Reading alum, Matthew Standage for her MA professional practice assignment. Dr Jeanne-Louise Moys, MACD Graphic Design and Information Design Pathway lead, supervised her project.
The brief gave Amrita the opportunity to explore approaches to designing a system that allows customers of different-sized businesses to customise the interface design, of a particular product, to match their brand needs. The challenging aspect of the brief was creating a seamless and easy process of designing elements of pages for customers with different levels of expertise on brand and webpage design. It required her to consider ways of presenting complex information and processes in a more straightforward method for end-users. Her design decisions were supported by her research into UX design, market competitors and the development of personas which helped her understand the user and business needs.
Amrita said: “I enjoyed this project as it was different from all the other UX projects I had done in the bachelor programme. It focused on Business-to-Business (B2B) rather than Business-to-Customers (B2C) which is more complex as you need to consider not just the user’s goals but different types of business capabilities and interests. I had to think about how a particular organisation could utilise or benefit from the features of the system to make their process of designing the web interface a seamless experience.”
The outcome of this project was a prototype of an interface system that allows businesses to brand themselves within Bottomline’s products. It considers different user design needs and attempts to make the process of designing interfaces straightforward to those who are not familiar with design conventions or terminology. Some of the features within the system included editing the colour scheme, text styles and button styles.
Reflecting on the project, Amrita said: “the project was a stimulating experience as I had to think about different user perceptions of design elements. I had to constantly ask myself whether it would be easily understood by someone without any design experience. Despite that, I enjoyed the opportunity to collaborate with Bottomline on an ongoing project and it helped develop my understanding of UX/UI design”.
Kellie White said: “Amrita did a fantastic job of taking a complex problem and making it simple, a difficult task to accomplish. She worked well to align to good UX process throughout, from research through to ideation and user testing. I was thrilled with the outcome, she achieved a well thought out design solution and growth in her UX skillset through the experience. Well done Amrita! We look forward to future collaboration with the Department.”
Matthew Standage added: “It was a pleasure to collaborate with Amrita and the Department on a professional practice brief. We were not only impressed with the overall quality of the outcome, but also the thorough research and design thinking that went into the process. One of the common challenges in B2B user-experience is striking the balance between complexity and flexibility. The work Amrita produced solves this problem well, using both visual and interaction design techniques to progressively disclose more advanced options to the user and provide guidance when necessary. We look forward to seeing how we can integrate her work and thinking into future product releases.”
This project is the first collaboration between Bottomline and the Department of Typography & Communication. We look forward to exploring new briefs with them for our postgraduate students to work on in the future.
We also look forward to welcoming Matthew back in January for the two-day “Branding and user experience” workshop that he leads for our MA Graphic Design and Information Design pathway students in the spring term.
Hannah Mariette used the Typography Student Fund to buy train tickets for Part 3s to visit MagCulture, Islington's Aladdin's Cave of contemporary magazine.
I wanted to take a moment, in the calm before the storm, to thank our wonderful team of Part 3 students working hard to deliver our degree show on Thursday 17 June.
This is our first year hosting our show online, and the students are learning new skills on the fly in an incredibly fast-moving field. The event is completely student-led, from the branding through to the final delivery. Reading has always had great strength in allowing students to experience a range of real world professional experiences as part of their studies, and for degree show team this is more true than ever.
The show is traditionally a time when new graduates, employers, parents, alumni, staff and younger students come together to celebrate not only the graduating class, but everything that the Department represents. Looking at the list of registered attendees, it seems we will keep that atmosphere going in the switch to online. I’m looking forward to seeing so many people from our community on the night.
So well done to Alex Ganczarski, Caitlin Wilson, Rory Tellam, Edoardo Sarli, Matt Dawson and Darcie Richmond. Your work for your peers, and for the wider Reading Typography community is greatly appreciated. The design work looks wonderful, the attention to detail is fantastic, and your dedication to making an impact on the future careers of all your friends has been inspiring.
Roll on Thursday!
Applications are invited for the Michael Twyman Research Fellowship in Ephemera Studies in the Department of Typography & Graphic Communication at the University of Reading.
The Fellowship is available from September 2021, or a mutually agreed date and for a period of up to 12 months (we estimate this would equate to 2 to 3 months full-time equivalent) and will attract a stipend of £5,000.
Find out more, and how to apply:
Lena Gomez, of our current MA Communication Design Information Design Pathway cohort, has been involved in an exciting collaboration with Lantana Publishing this year. Lantana is an award-winning children’s book publisher that focuses on diversity, social equality and environmental sustainability.
Alice Curry, Lantana’s founder and CEO had been talking to Pathway Lead Jeanne-Louise Moys about a potential collaboration in 2019. Lantana was looking for a holistic communications strategy that would reflect how their vision and ethos are evolving and work effectively for their different audiences and stakeholders. When Lena joined our MA cohort in autumn 2019, her strengths and interests mapped well to Lantana’s communication needs so Alice presented us with a brief that Lena undertook for her professional practice assignment.
Lena said: “Diversity in children’s literature was a large aspect of my undergraduate thesis research, so working with Lantana was the perfect fit for me. I was excited to take on the challenge of creating a communications strategy for a client that is in the middle of implementing exciting new changes”.
At the outset of the project, Lena visited Lantana and worked with them to understand their needs and priorities. She then conducted research to align her project with a broader understanding of current marketing and communication trends in the publishing industry and consider the specific customers, stakeholders and potential partners encompassed in the audience. Looking at user analytics on their existing website and social media and developing clear user personas to work with was an important part of her user-centred research. Lena also had to bear in mind how her design solutions needed to be easy and efficient to implement for an independent publisher and work with their existing systems.
Lena developed a range of initial approaches for Lantana. These included both visual design proposals and strategies for their implementation. Once a direction was agreed, Lena developed her ideas further producing a comprehensive strategy supported by a new logo design and style guide for the redesigned brand, compliment slips and corporate stationery, a series of infographics and proposals for the redesign of the website.
Reflecting on the project, Lena said: “Working with the team at Lantana has been a rewarding experience. Through collaboration and exploration, I feel that we came up with feasible solutions that aligned well with the goals and values of the company. I’m also happy with the range of designs that I had the opportunity to work on, from logo design to infographic design and more.”
Following submission of her project for University assessment, Lantana has contracted her to continue the redesign of the website. Alice said: “I feel the project has been beneficial for both of us, the relationship has been easy and professional, and I’ve really enjoyed working with her these past few weeks. Lena has brought some fresh, new ideas and insights to the project, giving our branding a fun, child-friendly yet professional new look, and we’re delighted. ”
This project is the first collaboration between Lantana and the Department of Typography & Communication. Jeanne-Louise said: “Working on live briefs is always incredibly valuable for our students. Lantana’s brief is particularly good as Lena needed to consider the needs of the publisher and their systems alongside the needs of their multifaceted audience. We look forward to future collaborations.”
When we asked for volunteers to come and talk to our students about careers, we got quite a response. 17 generous friends and alumni stepped up to offer interviews and portfolio reviews. Robin Smith has a write-up (with a long list of credits) …
Real Job: Couldn't end the year without at least ONE of our undergrads designing a typeface. Connie Worthington unpacks her excellent work in this report. She's keen for feedback from our Typeface Design tutors or MAs! #typedesign @FredSmeijers @typefacedesign @CAFOD