Category: Partnerships

Study Aboard at Monash University, Melbourne

Hi, I am Jason from BA Graphic Communication Part 3. Welcome to my exchange journey to Monash University in Melbourne, Australia!

Even though it is not my first time studying aboard, as I am originally from Hong Kong, it was my first time going to an unfamiliar place on my own. It was quite challenging, but exciting as well.

Monash has a really good academic reputation, and I’ve always wanted to visit Australia. The University is in Melbourne, which is full of galleries and other places of interest to creative minds. During my stay here I’ve chosen two units. One is a Communication Design Studio with UX workshops, and the other one is Illustration to Animation. The main reason to choose both units is to get more exposure to the digital aspects of design. Anyway, let’s see what have I done at Monash University for almost 17 weeks.

Week 1 (12–18 Feb)
The first week in Australia can be described as the most tiring week, physically and mentally. I have to set up my new room, completed lots of documents and forms, and attended all different kinds of orientation events. However, I felt so blessed to meet my first batch of friends from my exchange journey. We met in all different kinds of events that were made for exchange students, and so we are really globalised – Thai, Canadian, Malaysian, Chinese, Hungarian, Korean and Danish.
On the night of Saturday, we have been visiting the White Night in Melbourne CBD, which is an event to showcase interactive art pieces around the city centre. It was a new kind of experience for me, as I have never imagined an art show can be held throughout the whole city.

Week 2 (19–25 Feb)
The second week was the orientation week for all students. Not only there were events from each subject department, but the accommodation halls also held events, including carnival and talent night. In the meantime, I have walked around Clayton, where the main campus of Monash is located. Even though it is quite far away from the CBD, buildings around are very unique as well. This shows Melbourne is really a creative place.

Week 3 (26 Feb–4 Mar)
This was the first week of class, which was one of the exciting parts of the journey. From my past education experiences in the UK, Hong Kong and South Korea, design classes have been taught differently in different places and cultures. Design classes in the UK tend to follow the traditional methods of creating designs, Hong Kong loves merging different places’ designs together, and South Korea likes to combine futuristic designs with traditional art.
The size of class is also different comparing Reading and Monash. In Reading, we have around 40 students per year, and there are around 150 students per year in Monash. One of the most memorable class activities that I did this week would probably be the paper cutout animation. It was my first time doing it and making a character-based animation.
Besides having my first week of class in Monash, I have been to my first beach in Australia, the St. Kilda Beach. As I visited the beach on a weekday, there were extremely few people on the beach, which allowed me to take some good landscape photos.

Week 4 (5–11 Mar)
In the second week of class, I have already got used to the long hours per session. Each session takes 4 hours at Monash, However lessons in Reading are usually around 1–2 hours each.
The moment when you finished lessons, there is always a challenge waiting for you – the rush for the bus. Students have to take a 20 minutes bus ride to the dormitories. A bus waiting game will start right after 6 pm, when most classes end, and many students will run to the bus stop and wait for it.
The first assignment to hand in was a UX diary recording for the fitness app that I have to enhance. Basically, I have to write down the UX structure of the app, rate them and determine which functions are more useful and which are less.
To relax, I watched my first movie in Australia, which is the Black Panther. As our campus is quite far away from the CBD, me and my friends went to Dandenong instead, which can be described as the little India in Melbourne.

Week 5 (12–18 Mar)
Week 5 can be described as the most artistic week. Firstly, I have visited the National Gallery of Victoria. Triennial was exhibiting during that time, which is famous for the Flower Obsession piece by Yayoi Kusama. On the same week, Melbourne city was hosting the Melbourne Design Week, where many design agencies, galleries and studios were giving talks, guided tours, as well as Design Week exclusive activities. Therefore, I have attended a VR related talk that was held by Academy Xi, a company that provides design training, as well as taking part in some other exclusive activities.

Week 6 (19–25 Mar)
My first Communication Design Studio brief to hand in is called Museum Identity. Students have to brand a fictional museum, which I have chosen to brand the Museum of Nintendo. In Reading, students will usually print their projects within the department building. However, in Monash we print our project in the printing store. As it was kind of a new task for myself, I did struggle a bit at first. Since I have to prepare my own paper stock as well as a ready-to-press file and take around an hour transportation to the city centre for the print, it took me a whole afternoon to get my final product printed.
On the other hand, I have created a looping animation for the Illustration to Animation course. For my animation, I have made a frog that throws a paper plane and it returns from the back. The whole animation is made in Photoshop, which was also new to me, as I have only tried creating animations with After Effects.

Week 7 (26 Mar–1 Apr)
I have visited MUMA (Monash University Museum of Art), an Art gallery that operates by Monash University. It not only showcases students’ works but also opens to public artists. I really like the gallery concept of letting students visit the gallery after classes or during their free time.

Week 8 (2–8 Apr)
Week 6 in Reading is a reading week. However, the equivalent week in Monash is a mid-semester break, which is a week off. There is no activity specifically for the week, but students might have deadlines after.
During this week, I went to Sydney for a few days to visit my high school friends, who are currently studying over there. During the stay in Sydney, I have visited a few art galleries, including the Museum of Contemporary Art, Art Gallery of NSW, Art Space, as well as the Power House Museum. And of course, I have watched an opera since Sydney is famous for it. However the opera was held on the harbour, but not in the Opera House. After this short trip to Sydney, I felt not only Melbourne, but Sydney is also a really artistic place, where you can feel the creative atmosphere throughout the city.

Week 9-10 (9-22 Apr)
After the whole week of mid-term break, I have quite a few deadlines. Around this period of time, resubmissions deadlines for Reading are also coming. Therefore, I mostly work on them in these two weeks.
I have submitted the second brief for the Communication Design Studio, which I have produced an online archive with Squarespace, with nine images for three categories of Hong Kong cuisine. Moreover, I have done a few Adobe Animate and After Effects tutorials. These helped to equip me with the basic knowledge of animation, especially Adobe Animate, which was new to me.
I also handed in two tasks for the UX workshop. The first one was a pre-production report that includes persona, scenario, user flow diagram for the fitness app that I have to enhance. The second task was creating a paper prototype, which we will test it in front of the class with the lecturers. I have done both tasks in a similar way back in Reading, and so I am quite familiar with the format and the aims of doing these.

Week 11 (23–29 Apr)
After the resubmission for Reading and my third Illustration to Animation brief, which is to create a storyboard, visual concepts and animatic for a fictional animation, I have treated myself a pop concert that held in the Melbourne Convention and Exhibition Centre. Even though I have watched the performance in Hong Kong before, the atmosphere is totally different here in Australia. It might due to the people here are more energetic and higher in spirit.

Week 12 (30 Apr–6 May)
In this week, I have submitted the third Communication Design Studio brief, which I have designed a big and a small component for the Melbourne International Film Festival. The aims are to think creatively across both large and small items and explore the potential of the big item as a powerful contribution to our contemporary visual landscape. After the submission, I have decided to join the Adobe Design Achievement Awards with this piece.
(Update: This piece is a semi-finalist for the Commercial—Print/Graphic/Illustration category.)

Week 13–16 (7 May–3 Jun)
It is nearly the end of the semester, which means deadlines are coming. I have to work on a few deadlines, including 2 briefs for the UX workshop, the last studio brief for Communication Design Studio and a final full narrative animation project for the Illustration for Animation course.
On week 13, I have submitted my app wireframe for the UX workshop. The wireframes were made with Axure RP. This is different from my previous experience of creating wireframes, as students in Reading will usually use Sketch and InVision.
Week 16 was my last week of class. The classes were mostly consulting on our final briefs, with lecturers giving feedback to students one by one. To help me remember this experience in Monash, I have taken photographs with the lecturers and said a big goodbye.

Week 17 and so on… (4 Jun and so on…)
Although I do not have lessons this week, I have three deadlines in total. The first one is a full narrative animation with our own concept and idea. The other one is exploring typefaces with sound and music, and I have designed an EP sleeve, CD cover and Spotify thumbnail for the album ‘Mix & Match’ by LOONA. The last assignment is designing the UI for the fitness app, along with the A/B testing. Therefore, I have designed two app prototypes, equipped with fully designed UI.
Even though the lessons here are over, it is actually the start of further exploring Australia, and beyond. I met up with my family and we went to places including Brisbane, Cairns, Gold Coast and even Auckland in New Zealand.

After the whole exchange journey, I feel like students at Monash have more freedom to decide what to design. They really push students’ creativity to the maximum and apply many artistic decisions into their design pieces. However, students in Reading is more like being taught to survive in the market. It provides training and knowledge for students to become an outstanding graphic designer in the future.
I really enjoyed the whole exchange journey and did not regret at any moment. I really encourage fellow students from the future years to join the study aboard program and choose somewhere you have not yet been to. Even though you might struggle a bit at first, you will experience things that you would not expect. Good luck with your journey!

Jason (Yung Tsz Hin)

 

Mockup Credits (Week 12):

  • Postcard Mockup—https://www.freepik.com/free-psd/realistic-postcard-on-desktop-mock-up_1188830.htm (Designed by Freepik)
  • Poster Outdoor Mockup—https://sellfy.com/p/qKab/

Part 3s in Ravensburg

Part 3 Typography students en route to Ravensburg

Erasmus-supported Teaching Fellow, Sara Chapman and nine of our Part 3s spent Week 6 in Duale Hochschule Baden-Württemberg (DHBW) in the mediaeval town of Ravensburg, Germany.

Students from both Reading and Ravensburg were working on the same ‘New Blood’ briefs from the D&AD 2017 competition.

Everyone enjoyed a very creative, inspiring and positive week away, during which both students and teachers were able to share skills and approaches.

After an intensive week working together in the shared studio space — sometimes up to ten hours a day — each student made a short presentation to the group about their project.

Students from Reading found that the Ravensburg emphasis on idea generation and conceptual thinking generated some unusual responses. Solutions tended to include a wider variety of multi-media outputs such sculpture, installation, and film making, as well as graphics. In comparison, the Reading approach was more pragmatic and decisive; we have a tendency to identify problems quickly, and use quite tight processes to solve them.

Whilst the Department has enjoyed an individual student exchange relationship with Ravensburg for some years, this was a new development in that a greater number of students could experience a short time in Germany, that complimented their degree studies. We hope to invite German students on a return trip, and also to repeat the collaboration in Spring 2018.

We are grateful for the support from the Ernest Hoch fund for covering the students’ competition entry fees and IMAGINE for covering the students’ travel costs.

A Partnership for Ephemera Studies

Typography is very pleased to announce an exciting new Goodwill Partnership between the Centre for Ephemera Studies (one of our research centres) and the John Johnson Collection at the Bodleian Library (University of Oxford). Commenting on this new initiative, Julie Anne Lambert, Librarian of the John Johnson Collection said:

The John Johnson Collection is delighted to partner the Centre for Ephemera Studies at the University of Reading. Our joint aim is to further the academic and popular potential of ephemera to cast light on the everyday lives of our forebears through the documents they themselves saw and handled. We are particularly excited to work with the Department of Typography & Graphic Communication in exploring the materiality of ephemera in their (often innovative) design and printing.

The Partnership will include working together on exhibitions, symposia, funding applications, projects with postgraduate and undergraduate students, and sharing of expertise on cataloguing, conservation, and print identification and conservation. It will reinforce the potential of ephemera to engage academics from a wide range of disciplines as well as the public.

Professor Roberta Gilchrist, Research Dean for Heritage and Creativity at Reading supports the collaboration:

The University of Reading warmly welcomes the new partnership between the Centre for Ephemera Studies and the Bodleian Library, John Johnson Collection. The collaboration will highlight the rich potential of ephemera to illuminate the history of everyday life and to inspire new approaches to  printing and design.

The examples below are from the Rickards Collection and the John Johnson Collection.

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Gold and silver placements at Design Portfolio

 

One of the digital projects Typography students Louise Lee and Sophie Rahier worked on during their placement at Design Portfolio.
One of the digital projects Typography students Louise Lee and Sophie Rahier worked on during their placement at Design Portfolio. (image used with permission from Design Portfolio).

Part 3 students Louise Lee and Sophie Rahier completed an exciting placement at Design Portfolio’s Canary Wharf office during the summer vacation. Louise, Sophie and Anna Scully were the gold, silver and bronze winners of the 2016 Vince Ma Prize, which is awarded to the best performing students in Part 2, and includes a placement for gold and silver winners.

Louise and Sophie said the experience was “a real insight and great lesson on how projects are managed within a design agency”. They agreed it was an “enriching” experience for student designers.

During their placements, Louise and Sophie jobs undertook a range of design tasks, ranging from simple photo editing to website redesigns. The projects they worked on included branding, designing icons, and working with a range of material and deliverables. They also had an opportunity to apply their production knowledge since they were able to oversee a full design project being sent to print.

Louise and Sophie said: “The Design Portfolio team were very keen to have us involved, asking for our opinions as well as giving us the opportunity to attend client meetings. At these we presented our own work and had the chance to explain the rationale behind it. We were also given permission to share the work we were involved in and present them in our portfolios, as well as finishing off other briefs that we did not get to see through to the end.”

“Communicating with the rest of the Design Portfolio team (not just the designers) was highly important and added a new dimension to the design work. Whether it was with clients, marketing, or production, it was great to collaborate while still maintaining a certain freedom as designer, which is something that can’t easily be experienced through coursework.”

“Overall, working at Design Portfolio was invaluable experience, and taught us a lot. We’ve realised that even within a corporate design agency, the diversity in their jobs and clients provides an abundance of new and interesting challenges to a designer, which definitely builds versatility. Although we did not imagine a placement to be so enriching, we can now see why they are encouraged since the end of first year, and would in turn definitely recommend applying for one even if you are not 100% sure of what area of design you would like to pursue.”

They added: “It was also great to learn new life-saving keyboard shortcuts in which we cannot wait to share with our fellow coursemates!”

Soapbox host one of our typography summer placements

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Visiting student Gabriela Lyrio Assreuy (far right) joined design studio Soapbox for her summer placement. Gabriela is pictured here with Soapbox’s team of Reading alumni from our BA and MA programmes (from left to right): Žiga Kropivišek, Megan Weston, Francesca Romano and Rachel Bray. Photo: Cormac Bakewell

Our Part 2 visiting student, Gabriela Lyrio Assreuy is spending her summer enjoying a stimulating, two-month placement at Soapbox. The London-based studio specialises in design that ‘helps leading policy, research and advocacy organisations to communicate their ideas’ and is the home to a number of Typography alumni from our BA and MA programmes (see pic). 

Gabriela says: ‘At Soapbox I’m having the opportunity to watch closely how a successful design studio is run and how to deal with real demands, clients and timelines. Besides that, I have been able to work alongside other designers in different sorts of projects mostly permeating print design, such as publication design, infographics, branding. From typesetting to creative design processes, I am putting my abilities to practice and gaining new valuable skills and knowledge that will be essential to build a successful career.’

Soapbox designer and MAID alumnus, Žiga Kropivšek commented: ‘Introducing new colleagues to the work process is always a struggle, that is why working with Gabriela has been such a delight. She was very quick to learn all the tricks and, coming from Reading, we knew she would have a sharp eye for typographic detail. It has been very valuable for our company that we could entrust her with more complex jobs so quickly and her ambitiousness and creativity surprise us again and again.’

Gabriela is a visiting student from Brazil. She has spent this year at Reading as part of the Ciência sem Fronteiras (Science without Borders) scheme. Since 2013–4,Typography & Graphic Communication have hosted three visiting students as part of this scheme. It’s been great having Gabriela in our part 2 cohort and we wish her well as she returns to her studies in Brazil.

Adobe publishes Bickham Script Pro 3

Bickham Script Pro 3

After several years of development, Adobe published the updated version of Bickham Script Pro, a connecting script based on the examples in George Bickham’s The Universal Penman. The typeface captures the complexity of the style perfected in the eighteenth century by writing masters, making use of a substantial set of alternate letterforms, ligatures, and swashes. Additionally, Bickham Script Pro 3 provides an extended character set that supports the Cyrillic and Greek scripts, as well as pan-European Latin. The typeface makes use of the rich variety of alternate forms in all three scripts, providing an innovative approach to display typography for Greek and Cyrillic.

In a series of blog posts by Sally Kerrigan, Adobe Type introduces  the project, the design and technical challenges, and the international team that contributed. Gerry Leonidas and alumna Irene Vlachou contributed to the project.

 

 

Students and industry (2)

Existing OUP designs







This week saw the launch of an exciting new project for Part 2 students in collaboration with Oxford University Press. OUP Education Division’s head of schools design Kate Kunac-Tabinor and designer Fiona MacColl have provided realistic briefs for innovative new covers for Keystage 3 textbooks in Science, English, and French, and they explained the design commissioning process to students on the Editorial Design module as part of the project launch. They’ll be returning to Reading at the end of term to see the results …

Star Wars internship at the Theme Group

Craig and his pixel art sign
Craig and his pixel art sign outside the Old Chapel

Local design agency Theme Group change their road sign every month, using pixel art to mark an anniversary or seasonal topic. The winner of the May competition was Part 1 student Craig Melvin, whose design reminds passers-by that this month is the 35th anniversary of the Star Wars film premiere. Although Craig would have preferred the sign to go up on May the 4th (ed. Oh, come on!) he is pleased with his internship at Theme during the summer vacation.

Our students do Good for Nothing

Reading University Design does Good for Nothing from Good for Nothing on Vimeo.

Twenty-seven Typography & Graphic Communication students worked on creative briefs for four innovative social and environmental causes. Lots of enthusiasm, brilliant work and new Good for Nothingers recruited!

Thanks to Anouk van den Eijnde at Pipeline Project/Good for Nothing for setting up the clients, being so encouraging and making the film.

See more about the project here, here and here.