As my partner Hannah had a passion and business in designing custom trainers, I came up with a custom design of my own. Going through some ideas I found that there could be a lot done to the design on a shoe and that the opportunities are great. I was given the three random words ‘fire’, ‘electricity’ and ‘clown’ to work with so I decided to go for a very light expired design with bright colours and a floodlight at the back to represent ‘electricity’. For ‘fire’ I came up with the idea to put a fire hazard symbol for safety on the side of the shoe next to the floodlight as the having such I bright light next to fabric could cause a hazard. And as for ‘clown’, I first tried to incorporate a clown nose onto the back lip of the shoe, however, I did not like the outcome of the product. After that, I decided to try and let colour represent the ‘clown’ and a came up with this final product. Sadly the colour does not represent the clown as much as I would like but the colourfulness in addition to the eeriness did make a connection for me.
In the first task, we were given an original Penguin copy of ‘The Great Gatsby’ to recreate to the best of our ability in InDesign. This allowed us to understand and get to grips with the fundamentals of the InDesign design program whilst also getting a good look at a very widespread and professional design. With this new knowledge and design template, I was able to create a design of my own called ‘The New Library’ where I used a QR code to the Wiki page as the title, binary that translates to ‘Safari’ in the side text and the author being named ‘Tim Berners-Lee’ as the man who helped invent the internet. This idea was inspired by the way the internet has changed the face of research and reading as a whole whilst still holding its origins in the cover of a book.
Being tasked with the word ‘gaming’, I decided to represent the contrast between the innocent excitement that games can give to the masses, but also the toxic and scary side of gaming from cyberbullying to hacking. In my first piece, the bright lights and excentric colour tones present freedom and excitement to the theme of gaming in addition to the facial expression and body language. In the second piece, the colour tone and body language are very much darkly toned muted colours in addition to the red glows in the eyes all represent the danger underneath the excitement of gaming.
From studying all kinds of fonts from safety signs to advertisements, our class was a task to compile a collection of fonts from around Reading University campus. After gathering said photos, I categorised the designs through contrast from high contrast to low contrast and also material contrast. From this, i found that most urgent and hazard information signs featured a more colour contrasted and bold design whilst low contrast designs represented directional and or general information.
While studying the future font during today’s lesson, i perceived the style and design as very geometric and fluid in its connection. Therefore I experimented with connected and straight lines throughout the design process. with this, the designs that I imagined are very rectangular and geometric in shape when it came down to the final few iterations presented on the right-hand side the of page. With this, I did also experiment with a more ‘Centeria Script’ esque design in one drawn iteration with more wavey and elegant lines but ultimately went with a more structured and geometric design instead. In terms of my final design, I personally prefer either the T connecting the the B’s crossbar design and or the T integrated into the interior of the B’s salute.