Category: RFT film flyer (James’s project)

The hidden help

When I think of cinema listings my immediate thought is of the little image displayed by the title, e.g. a still from the movie. Something it gives you a glimpse of what it may be about, other times it catches your attention or causes curiosity. This made the task a bit more difficult to me as we weren’t meant to utilise images merely type.

Having said this I found the challenge quite fun to do as we needed to highlight things such as subtitles, audio subscriptions as well as ratings, whilst also highlighting the date, time and location of the screening and what is being screened amongst other things. We weren’t given the movie blurb which to me meant we were given the bare necessities so this made highlighting particular things more difficult and I really had to think about the importance and hierarchy. Creating this myself made me realise how much help these leaflets have always given me without me realising it – the hierarchy and layout themselves ensure we understand everything and can easily navigate the cinema listings without really having to think too much.

Furthermore, this task truly taught me the importance of ensuring I utilise the correct document size before I start designing in InDesign. You cannot make it smaller once it’s been designed – it will chop the design down and you’ll end up with only a small section. If the brief says A5 don’t create it on A4 accidentally.



As part of this task, we were asked to recreate a cinema flyer using some information provided to enable us a better understanding about how it works  in the professional world, when working with clients. We were given the opportunity to create our own categories according to what we felt was appropriate regarding our target audience. I split mine into three categories ensuring that the wording was fun and engaging just like it would be on a flyer. In these categories I put the films in order of the dates they were being aired to allow easy reading and navigation.  I’ve used a san-serif typeface  for similar reasons and to allow more of a modern feel.

I decided on black and white as a colour scheme to keep it relatively simple but I also felt like black was a colour commonly associated with cinemas and therefore fitted the criteria nicely. I’ve tried to create an order of hierarchy with the name of the theatre being the most important. The times of the movies are at the bottom of the criteria but i’ve done this because i thought the names of the movies were more important and if the consumer is interested in a movie they can easily see when and where it is below.

I’ve added the recognisable  age certificates to not only add a pop of colour but too again, allow for easier navigation. One of the target audiences we were given was a family and so they would only be interested in the U or PG movies so they know where to look straight away. following on from this i wanted to create the same effect with the Audio Description and F-rated movies so I made sure to include to certificates for these.


reading film theatre flyer v3 pdf

In an A5 format, the Reading film festival flyer had to demonstrate the relevant information in a small space, which I found particularly challenging using this space efficiently to a positive aesthetical outcome. I used a dark blue colour background so that the black text could still be seen and understood. The age censor of the movies I wanted to be the most obvious to the audience and seen before anything else, this way, the audience know which movies they are allowed to watch i.e. If they are children they can watch; U, PG, or in some cases 12 if they are accompanied by an adult. The serif font , minion pro,(a mature font)shows information more orientated towards older people such as the director of the film , actors and where it is showing, the sort of info a child would arguably not be too concerned about past the title which is in serif , Acumin Variable Concept. Overall this flyer does the job it needs to do displaying the information in a format readable. However, I do believe it looks a bit squashed together and would benefit from more space by maybe using a smaller font and general layout the sheet. It also is fairly bland, aside from the 2 colour restriction, including black , I would like to have included more texture to create a more interesting looking design .

Cinema Brochure

The first adjustment I did was the the space between the location and the director. The first feedback was that the space looked odd, I assumed that it was took big, so I adjusted the leading. This made my columns  nearly have the same length, which overall made it neater. The 2nd feedback was the underlining of the director’s name. The feedback says that it was distracting from the  location and time. Another feedback was that the director was not as important as the date and time. To resolve this, I underlined the location, date and time instead of the director.

Print it out


Design a programme flyer for the Reading Film Theatre. The flyer must be single sided A5, with two columns of text, unsing a maximum of two colours and two typefaces.



  • First, I went through the text and removed things that I considered to be unnecessary or repeated information. I also researched missing pieces of information to add things that I felt would be helpful or bring consistency. This was to remove noise on the page and to communicate as clearly as possible.
  • I decided to use the branding of the theatre for my colour scheme. As we were only permitted two colours, I took the darker red and grey from the logo and tinted them to 74% each for the lighter numerals.
  • Because of my design I didn’t have space to put a short summary of each movie, which upon reflection is a bit more style over substance. However, in our feedback session the large numerals to convey the date were appreciated as a style choice and the lack of summary was not mentioned.
  • To display hierarchy I chose to stick with one typeface but to use different font weights, type size, and use of spacing to differentiate key pieces of information.
  • For my columns, I separated information by month of screening. This meant I only had to put the date of the month and it also opened up space in the October column to add general theatre information such as address, ticket price etc.
  • In my first draft I had lined up each section so that the top of each movie section was level. This meant inconsistent gaps between the showings. After the feedback session, it was suggested that unequal spacing indicates hierarchy. Therefore I adjusted my design to priorities equal spacing between each showing. I had to widen my margins to do this, but I this improved the overall design.



This task emphasised how important it is to be aware of the purpose of the finished product you are designing. If the final product is in print, throughout your process you should be printing physical drafts to know how your ideas translate from screen to paper.


Exploring Typographic Hierarchy

For this project, we had to use Adobe Indesign to create a cinema brochure for the Reading Film Theatre. I wanted my design to be clean and contemporary, using red as the accent colour, to put emphasis on certain elements of text. To continue with this simplistic look, I only used one typeface, but used intrinsic valuables, such as size and weight of the text. This will hopefully allow the viewer to see a distinction between the different elements of the brochure. For example, I put the contact information for the theatre in italic and made it smaller than the main body of text.

Here you can see my initial design sketch:


Here is my first brochure design:

After a blackboard feedback session, it was highlighted that the lack of colour variation removes the importance of the highlights of red. It was suggested to use the tint tool on Indesign and create varying shades of red to allow the largest emphasis to be on the titles of the movies. I also used this tool to add some grey tones into my design to add further contrast. Continuing with this idea, I also incorporated more variation within the main body of text, allowing a clearer hierarchy of information. Finally the alignment of the title in my first design was pointed out as being a little confusing. As a result, I took some steps to try and make this more logical and more visually appealing.  Finally, we had a peer review session in class where we were able to give feedback on each other’s brochures. Taking this advice on board as well, I refined my design.

My final outcome can be seen below.

I really enjoyed this project as it allowed me to explore Indesign and put my new knowledge about typography into practice. I also found the feedback sessions extremely useful and I am very grateful for all the advice I was given from both other students and tutors.

command, return

Last week in TY1INT we were given a mini week project to design a cinema leaflet of film listings. The project prompted us to think about the reader and how we could make the experience of reading a cinema leaflet easiest for a range of different users.

By the time I began the project I had already forgotten the shortcut for applying a paragraph style to text in InDesign. And now I’ve finished, I doubt I’ll ever forget it.

This project really helped me get a feel of using InDesign for my own work, outside of technical sessions where help is always at hand. I find that learning this way helps me remember shortcuts and learn handy things about the toolset provided in Indesign and how to use it to create interesting yet useful things.

I didn’t focus on the aesthetics of the leaflet as I wanted to get to grips with using a hierarchy of text in an applied manner. To start off with I found Reading film theatres logo to give the leaflet more of an identity and give myself a guide as to what colours to use. It was fun to see the variation of style you can achieve with a limited colour guide and using only one (or two) typefaces.

After today’s feedback session, I am aware of some errors made in my design that I will look out for in future work, including correct hyphenation, and being aware of separating info on line breaks.  Overall I am quite happy with my outcome and maybe next time would focus on adding more visual identity to the leaflet.

cinema listing v04


My Film Flyer

My cinema brochure. I experiment a bit with different layouts when it came to making my brochure, however will admit to going a bit off the brief as I wanted to explore looking at a design with the days at headings, as I noted that Tuesday, Thursday and Saturday were the days of film showings. I actually was quite happy with the final outcome, using black, red, and white for the whole colour scheme, as we were told we could add in just one more colour. I chose red of course, as it matches with the feel of a cinema and the red carpet. I do wish I’d perhaps used a bit more red, or had the time to create some kind of logo that linked with the key colours to link my brochure together a bit neater, and a logo always helps to look more professional or branded.

I used different fonts to help separate text, and messed around with using bold as well, as way of highlighting which films had subtitles and audio description, I didn’t want to make this detail too over powering, but enough that it clearly stands out for the reader. I used the red to highlight dates and times, including the ‘Autumn Term 2017’ at the top. As in my opinion, making sure the dates and times are clear, is one of the most important aspects, because if the audience can’t even tell when a film is showing, there is no way they’ll bother to book a ticket.

I definitely could have improved on my design in a could ways, such as at second glace I note there is spacing on the top row, and could have been made to be a lot more even. I did actually enjoy this task more than I thought I would, but to improve would next time want to add some small graphics or illustration.

Reading Movie Time

Reading Film Theater final

The project was to design a Reading movie leaflet for an International audience and family.

It was difficult to try and put all the information in (2) two columns at the same time make it legible and readable for the target audience but over some time I was able to overcome this difficulty.

I originally wanted to follow the University of Reading logo colour red as my background colour but was told from the peers feedback that it was not ‘aesthetically pleasing or easy on the eye’ for a movie leaflet so I choose a darker shade (maroon) as my background colour so that is can have a better contract with the white text.

I use a basic layout of the border around the edge with a white box at the bottom with a maroon colour text so the information would not blend in with the movie listing information and give it a bit of a hierarchy. The result made the text easier to read and stands out the most. Overall, it was effective.

When printing this work I found out I made a lot of little mistakes that I could not notice on the screen such as some spacing issues, line lengths and cutting someone’s name in half. I Should try to make sure to keep a consistent layout and make sure to pay close attention to the detail. Overall, I think I did really good work.

Information design is fun

While doing this task I learned that it can be hard to keep track of all the different types of data you might need to handle when doing information design. I thought that my stylings were sufficient but on closer inspection I missed highlighting a lot of information, such as what language the films is and whether the film has subtitles or not. I also now have a greater appreciation for how hard its can be to get all of your information on one page, as it took a lot of adjustments so that the text fit snugly within the margins of one page. Feedback indicated that my decoration clashed with some of the information for the films, so I increased the transparency so that the text contrasts more with the background decoration.