Price’s Candle

From the vast range of Ephemera I chose to look at a set of advertising for Price’s Candles, which could be advertisement to be displayed in a shop, or more likely to be labels or packaging from the candle its self. 

I think that this set is from the Edwardian era, of the early 1900s, due to the rather recognisable white tie dress code and the elaborate table decorations that are associated with this time period, featured on Image D. 

To begin with they look like rather decorative forms of branding but at a closer look they tell us a lot about the time period, in particular the role of women in the home. 

Image A depicts a house maid or nanny looking after a young child, perhaps showing that any wealthy Mother need not to be tucking the child into bed, but leaving that responsibility to one of the house staff. This image suggests that it its not the lady of the house hold to be choosing which candles to purchase but rather than head house keeper. 

In Image B shows the women or wife in the role of entertainer, but also highlighting her education in the arts and music. Any aspiring women should be able to play the piano. The design is rather clever in the way that on the surface it looks like it is about the different candle types you can buy, but further than that is it informing women, in a rather passive aggressive way, in how the ideal women or wife should be.

In Image C the Mother, of all people, is shown taking the child to bed rather than the nanny! Perhaps this is a more bit more of a modern image in comparison to Image A since it encourages (wealthy) mothers to take a more active role in the raising of their own child. 

Finally, in Image D the ideal wife in hostess role. I am assuming that the hostess is dressed in red, making a last minute tweak to the cutlery. This suggests that it is the female’s role to make sure the house is well presented, and thus it is her role to chose the candles. Her husband is not the focal point, but he is still present none the less. 

To summarise, a women has a high calling, since she has to take on many roles: the soft and motherly side, the wealthy home owner, the educated entertainer, the extravagant hostess, and a wife. The home is the place for any women, her husband is merely at her side.   

The colour illustrations indicate that this is an expensive make of candle, looking to sell to the large estates. Any cheap candle makers would not have gone to the effort or cost of printing colour labels. The content of the illustrations confirm the indented buyer.

Each of the labels have a slight different take on wording of “ Price’s ” which lead me to believe that they are not part of the same set, but rather have been collected over serval years. 

I think Image D is the oldest because the illustration is placed in a box, unlike the others where the image is softer without a definite edge. Images A, B, C have serval of the same features including the golden swirls, a similar style of the women at the focal point. 

In Image B there are four different styles of text, which goes against the typographical rules of the present, to only use two typefaces, even more so when the wording “ Price’s “ is repeated twice. Yet the overall style reflects the very traditional and decorative era that this design comes from.

The Great Gatsby

I am fairly new to using InDesign so this took a lot longer than I thought it would. Using the paragraph styles was something that I haven’t done before and thought it was fairly time consuming, but when I changed the text for my spin off version, there was no extra work require, since it was like a template. 

Nature Inspired Logo

My chosen theme was Organic Materials. I collected lots of inspiration for my mood board, and organised them into two sub-topics Plant Decor or Sustainable/Eco-Friendly.

When brainstorming my main icons forced around leaves, flowers and a neutral colour scheme. This is the first logo I created without the floral elements. It has a minimalistic and clean look, but doesn’t yet reflect the organic theme.

I came back to my brainstorm and experimented writing my name in a calligraphy style. I liked the flow that occurred in my first name of up, down, up from the lowercase ‘l’, ‘y’ and ‘d’. However my surname “Hall” didn’t carry this fluidity and looked all rather the same; which is why I have chosen to have my surname in capitals under my first name. 

In keeping with the original circle logo idea, I simply drew the leafy elements, following the outline of the circle. 

I did experiment with a blue colour but changed it to a neutral green to complement the aesthetics of a natural theme.

The overall logo does tick the box of a logo inspired by Organic Materials, but I think that the thickness of “Lydia” contrasts the thin outlines a bit too much, and is out of balance. 

The Secret Garden

After creating the original penguin book cover, I thought of ways to make it different. I have been inspired by various illustrated collections, the Puffin in BloomPenguin Clothbound Classics and the Puffin Classics Deluxe Collection.

To begin with I changed the background to a green to reflect nature, and the garden. To further add to this theme I drew a leafy floral line illustration, over the top of the cover, to show the overgrow garden and that it cannot be contained. 

I lastly changed the penguin to a robin, since is a key piece of symbolism in the book, and helps Mary to locate the secret garden. 

Exploring Patterns in Signs

To begin with I started to take pictures of anything that caught my eye, all the while trying to find a linking factor. When you’re looking for lettering you find out that it is everywhere! Instructions, directions and notices to name a few of the categories. Many of the signs around department and campus were to give instructions regarding social distancing requirements in relation to the pandemic. All of the signs were designed in the same way and so they formed a set and were consistent across the University. 

After collecting the photos I began to sort through them. I noticed that nearly all of them were circles with only a handful being rectangular. Within the circles, I organised the images by colour: white, green, yellow and red. They abided by the universal traffic light system with green meaning go and red meaning stop. Yellow is used to give instructions.

I could extend this way of categorising signs through shape and colour to see the different trends, not only on campus but in road signs too.

 

Obsession

For my theme I chose “Obsession”, for each stage of the story there is a section of the book to represent it. 

Firstly the story begins with a woman reading a book in the library, so I left the pages as they were. 

She is alone.

And starts to hear some noises, represented by the concentric circles.

In the later end of this section the reader gets a glimpse of the mouse, but never sees it again.

She starts to look for this mouse, and starts to look under objects, and gets more and more obsessed about finding the mouse and eventually tears up the floor board and carpet.

She finds nothing.

Multi-Function Journal

My partner was interested by these things: flower doodling, cloud photography and stationary.

My initial ideas were centred around stationary sets, with a continuous theme, including  various different flower doodles, and clouds.

I then narrowed down my ideas to a journal, assisted by the random word I received which was “pocket”. This encouraged me to add multi- functional pockets into the journal.

Overall my design idea appealed to all areas of my partner’s interests, and the end result is a functional yet pleasing journal.