The aim for this mini project was to create two different flyer designs for the Reading Film Theatre.
To begin I sketched out some rough layout plans focusing on the different ways I could present the information given. I chose the layout that I thought displayed the information in a hierarchy where the most important information was displayed either in a larger font size of a different colour. In my two designs I had to make sure that I was considering the target audience these were
- A father with two children under 10
- A retired doctor and her husband, both of whom have a passion for old Hollywood
- A visiting professor working in Reading, but originally from Switzerland
Before I started my design I made sure that
This was my first design. I chose to use red and black and white as these were the colours used In the Reading Film Theatres logo, also I found that these three colours are commonly associated with theatres/cinemas.
We were told to use two columns, so I decided to have one column for October listings and one for November listings. and in my second design I had one column for ‘family friendly’ listings and one for over 12s. I used black lines to separate columns of information. However, in a feedback session I had one of my peers suggested to me to remove the black lines and she thought it was a bit too much and actually looked more overcrowded and messy.
This was a really interesting session for me as we got to look at some things from the collection that we have access to in the department. This was one of my favourite pieces from the collection. I was immediately drawn to it because of the shapes and colours. I loved how each one was shaped into what was sold at each shop, I thought that this was a really creative and thought threw design. When I looked at it initially I wasn’t quite sure what it was, I had a few thoughts. To me it seemed as though it could have been a tags or perhaps some kind of business card?
After the sessions I went home and researched to see if I could find out more information about them. I found that most were made in the mid/late 19th century, and that they were in fact trade cards. So these were used by merchants and traders to give to their customers, which were usually made out of paperboard or thick paper as these ones were. They are made small enough so that they fit inside a pocket for easy distribution.
For this mini project we were given 10 different themes to choose from. Originally I chose the 70s retro style, I began researching and creating mood boards of different colours, shapes and textures that I was inspired by.
When I started drafting my design ideas I found it really difficult to come up with an idea to represent me. I had experimented with three different designs which I did not like. I shorty realised that the colours of the theme I chose didn’t represent me as I wanted therefore, quite last minuet, I decided to change my theme to something I thought was more up my street. I love simple and elegant designs with a range of neutral colours and thought that the theme ‘New Minimalism’ was exactly that.
I started again by creating a first mood board of colours and textures that I found appealing that was related to my new theme, I focused on interior design and furniture from the website ‘interior trends’ which included; natural materials, raw woods, soft and earthy colours inspired by nature as well as some off whites and tobacco and browns. This is where my inspiration for the background and textured circle came from. I took an image of wood and used the image trace tool (3 colours) to make it look a little more smooth, more graphic looking rather than realistic. I also then took the image of the wooden bath tube and used the drop colour tool to get the colours for my final design.
I then created a second mood board focusing on fonts and design layouts, I decided to design my logo in a circle as I thought it looked a bit more structured and put together. I chose to work with two different fonts.
With regards to what I was going to name myself I experimented with a few different ideas these including my initials ‘NBM’, My full name ‘Nelly Bridger Morales’ which I found was too long. I then thought of just Nell as I didn’t want it to be just my name ‘Nelly’ as I thought that it was a bit too plain and basic. In the end I decided to use ‘Nelly’ as I realised it was quite a unique name and thought it was the perfect amount of letters.
For my Second book design we were given the instructions as followed…
- Sticks to the basic rules of your first classic Penguin
- Introduces new elements, or alters existing elements to create something funny / witty / insightful / relevant to the content or nature of your chosen book.
For this book cover design I chose to do ‘The Cat in the Hat’ as this was one of my favourite books as a kid. I stuck with the Penguin classic design but with my own twist. I chose the blue background colour for the base as this is the colour that the original book comes in. I also changed the font type to be more fun and in an unorganised arrangement as this is meant to be a book to attract kids.
I also added some Cat in the Hat features such as the well known hat and bow he wears and applied this to the penguin logo icon.
For this task we had to follow a video tutorial and copy ‘The Great Gatsby’ penguin book cover. I really enjoyed this piece of work as I am fairly new to InDesign. I found that I was really engaged into the task and learned lots of new tools and got to familiarise myself with the navigation of the software.
This session run by Eric was all about ‘Lettering in the environment’ we had to search for lettering around the campus based on a theme of our choice and take photos of it.
We were given an hour to go around campus and collect photos for our theme. However I hadn’t really thought of a theme at this point and decided to just take photos of almost every piece of lettering that I walked past or could see.
Once I had finished taking photos I then decided to look through them and see if I could pick out a theme from it, which I did! I found that the majority of the photos that I took were primary colours.
As I was laying them out of my document I decided to group all the blue images together then all the red ones in another corner and then all the yellow ones. I chose to lay them out this way so that the colours stand out a lot more and to try show what my theme was.
In this session Habibah gave me three words the first two were based off things that she liked and the last word was a fun fact.
The words she gave were:
- Zayn Malik
- Her dad knows Mr Tumble
I Began to brainstorm some ideas however I found it really difficult to try incorporate all three of her words. Initially I came up with a jewellery box that was decorated in the Mr tumble theme colours, although I thought this idea was good, I quickly realised that I had not incorporated Zayn, which was her most important word. I then realised that I was thinking about generic gifts and things that probably exist already and the aim of this task was to make the ‘ideal gift’ for your partner meaning I could come up with anything.
For my final outcome I continued with the idea of a jewellery box decorated with the Mr Tumble theme but I added a flat screen on the lid of it so that when it opens you can chose the songs that you want it to play for you as well as having the lyrics displayed on the screen so that you can sing along, This way Habibah can listen to her favourite singer Zayn