I have designed a film listing for Reading Film Theatres Autumn 2017 programme with my chosen user being a father with two children both under the age of 10. To accompany my choice of user, I have chosen a hierarchy which stands out in order of importance, in this case which is the age rating next to the title as the most significant, followed by the date, location and time along with how long the film is in bold which is another extremely important factor for this specific user. At the end of each film listing, I have incorporated the director and actors which I believe is the least significant pieces of information for this particular audience. I have used the colours red and black upon white which compliment each other well and is clear to understand, with both a serif and sans serif typefaces.
Being given half the typeface, I had to draw the other halves of the letters to what I expected them to look like, taking into consideration, the curves, thickness and the sizes of the ascender and descender as well as the overhang of certain letters for the word to be visually aligned.
On the second task, being given certain letters of a particular typeface, I then designed other letters in the style of this such as a, c, b, d, u and f, following the form of the existing letters and how they curve varying in thicknesses and size. I have also learnt how letters work to be visually aligned, with the use of over hangs and ascenders, however the letters could be shaped slightly better, to provide a more accurate reflection, especially the serifs on the upper side of the U, I have learnt how they only form on one side, rather than across the stroke.
I have created a film flyer for Reading Film Theatres Autumn 2017 programme designing for a visiting professor working in Reading who is originally from Switzerland. To design accordingly with this user in mind, I have organised the order of type in a way of importance to the audience, with the title and age rating first alongside the closed captions/subtitles or audio description symbols as well as the country of where the film is based to give the user a much clearer understanding of which film would be suitable for them. Below this, I have used the date, time and location lastly followed by the cast and director which I think is of least relevance to this user.
In Emma’s collections session, the circus advertisement really caught my eye, as the shape was odd in comparison to modern posters however the style of writing and colours remain quite similar. It’s interesting to see the development of posters from what they used to be to now and the hierarchy of importance for each aspect, however in this poster, there is quite a large proportion of empty space, which could have included the dates and times as it does not appear to. e there. The images are simple illustrations demonstrating the age of the work, and the lack of technology that was created at the time. The amount of typefaces used however show how they could be new designs so want to show it off. Overall, I like how unique this poster is in comparison to regular shaped ones and how the colours compliment each other well, however it is quite misleading to the eye as everything is of similar size so is difficult to understand which is the most important.
I have designed a book cover for my favourite childhood book ‘The Tiger who came to Tea’ in the style of the classic Penguin books, using InDesign. I have kept the cartouche as well as the logo and the same type face of Gill Sans seen throughout the original covers as well as the overall layout. I have however, changed the background to reflect the tiger, and have used colours to resemble the colours seen on the original over of the book; including, blue, purple and pinks. I like how this as turns out as it reflects both the book and the Penguin style, however, if I had more time, I would draw a tiger to replace the penguin logo to be of more relevance.
After choosing my I chose the theme if ‘Noise’ with was a story of siblings who were forced onto the streets through a window of their house due to hearing noises in smaller sections of their home. I began by altering the book accordingly, with a house cut in the middle and a window in the beginning and ending covers to show their escape route, which ties in the stories, beginning, middle and end.
Looking around the environment, I chose to obtain pictures of information signs and compare and contrast to one another to see their significance. I noticed how the signs were mainly made using the primary colours; red, blue or yellow, as well as green in regular shapes such as circles to give orders and triangles to give warnings. The text upon them were in a sans serif font in either black and white which enabled them to stand out and portray a clear message effectively to the audience.
I have recreated the classic Penguin cover, using InDesign, to practice my skills and gain some new ones by learning to draw different shapes as well as adjusting the leading, tracking and kerning of characters to reflect the original. I like the overall outcome, however if I had more time, I would redraw the cartouche shape to be more accurate and seamless.
I created the ideal gift with the given information of my classmate liking to travel, being half Mexican as well as loving the chocolate Kinder Bueno. I also found out some significant dates in her life as well as favourite letters (J, D, S), colours (pink and black) and numbers (4) to create a personal plane ticket to her hometown in Mexico from her current home in the UK on her 20th birthday, designed on a Kinder Bueno shape.