My chosen theme – Obsession
The brief stated that the protagonist was paranoid by the noise she suspected to be a mouse and the novel unveils her gradually going mad and destroying parts of her house to track down the noise. For my very simple design, I used a crafting knife to curve out random circles on each of the pages to represent the characters irritation with the noise and the damage that would have been caused by the rodent. It would also impact the readers into understanding the characters obsession as when they would turn each page, they would automatically try to look for the next circle as they are placed randomly but mirror the characters tension. The book opens to just one hole in the very centre of the page, to present the initial disturbance of the mouse then the last page of the novel is blank to represent there wasn’t a mouse after all.
I decided to chose the theme of ’70’s Retro Style’ for creating my logo, as I wanted to experiment with in aesthetic of the 70’s as its still considered iconic for its fashion, patterns, colours and how even music influenced the style of typography. For my mood board I was looking into the different uses of colour and pattern, both vibrant and neutrals. Even though my mood board displays more vibrant colours and shades of pink I focused on the popularity of browns, reds and yellows. When creating my logo, I wanted to copy the 70’s use of shapes and swirls, so I chose an oval shape and tried to represent the classic 70’s shade of brown. For the text, I chose a font that was not on Adobe’s Illustrator and layered two pieces of different coloured text to create a 3D 70’s effect.
I didn’t solidify a theme for my investigation into the presentation of letters in our environment, instead I focused on signs that we see on everyday and don’t realise how the use of typography effects us.
I initially focused on the letters presented on signs that raise awareness for charities or a protest. I noticed that they mainly used sans serif fonts to be eye-catching, clear and to present their urgency for change. I then used the resources already in the typography building, looking at the old signs for businesses and compared their traditional branding identity with Serif fonts, with modern day branding. The first theme that came to my head when reading the brief was road signs, as they are some of the most important pieces of information and orders citizens are presented with, so the lettering has to be clear and simple. I found that the road signs only used sans-serif fonts to portray this and uses simplistic colours such as black, white, red and sometimes yellow to get peoples attention.