I found that going through some of the collections and having discussions on the work exhibited was a real eye-opener on how work was produced and how we have moved on in terms of design, materials and processes. However, there was an item of work that stood out to me especially once finding out the date in which it was produced.
I was drawn to David Clines ‘New York’ travel poster which he produced in 1956. The concept behind this advertisement was so intriguing to me due to it being so ahead of his time. I did further research into travel posters and advertisements around this era and when comparing Cline’s work to other poster, his work was extremely contrasting. This is because other posters consisted of 3 or 4 colours, place names and a directly linked image to the country or city. Where Cline’s work differs is through the use of layers, colours and shapes to depict a country or city, in this case being New York.
Here are some examples of posters produced during the 1950s:
I would describe this specific piece of Cline’s work as a “controlled mess”. Intentional because Times Square in New York is an extremely hectic place, Cline has used multiple different colours in layered shapes to represent the vibrant advertisement boards and shop windows as well as dotted lines to depict bust traffic on top of this.
I found this practical task very insightful as I gained a greater understanding in the different aspects and features revolving around typefaces. What I found most useful was understanding why features where designed in a certain way to make it less challenging for audiences to read.
The session was split into two activities, firstly we had half of a font in which we had to draw what we thought the other half would look like and the last activity was drawing missing letters using the features from examples above. I had to really take into consideration curves, Line thicknesses and the lengths for both ascenders and descenders.
I had a lot of fun with this project. you can see from my mood board my inspiration, but my focus was a retro theme. by looking at many retro designs I saw a great emphasis on line work, bubble, and pop fonts, and either pastel or primary colors. these are the things I chose to incorporate into my design. this project was very fun and I learnt a lot on illustrator.
When looking at the collections highlighted along by Emma was clear to see that there were some interesting and intriguing items, the ones standing out to me being the New York Hotel logos. Vast arrays of colour, combined with their simplistic image is a common part of all of their designs which builds a logo that is crisp, clear and interesting whilst being simple and informative, a balance within these designs that I found particularly intriguing.
Whilst all the designs shown convey the standard circular shape, an image and the name, they are still all unique in their own ways when looking at the typography, layout and colours.
The Royalton Hotel uses a san serif font for all its typography other than the name of the hotel itself, emphasising the hotels importance of highlighting the hotels name and making it stand out so customers or passers by become familiar with the name. Hotel Manhattan on the other hand is much more simplistic, a stylish ‘M’ as the image along with a san serif font on a coloured background, the anomaly in the 4 examples as there is no inner circle, no secondary colour and no secondary typography.
The other two designs are a little more adventurous with two colours working harmoniously together, a building silhouette as the image and the combination of a san serif font and a secondary more brush script like font. These designs are all successful in their own right but when looking at a hotel sign the second example despite being quite minimal is not necessarily my preferred design but I find the others too crowded with information, the second design has the image in the centre surrounded by text which is much easier to read compared with the other examples.
Following the Thursday interactive session from Gerry Leonidas, I have come to recognise and acknowledge the details in typography as well as overall design.
The session had us draw letters of a particular typeface that was only in small parts that were pre-drawn; and from that reference we had to draw the rest of what remained of the text. I believed this exercise was to test our knowledge of not just typefaces, but to see if we could guess the following style through little information.
The picture on the right of the page illustrates an example of my drawn work that shows how I continued with the pre-drawn typeface. Compared to the original, it was fairly accurate, however the “a” and “e” required more curvature, after being given 4 words, the task moved onto doing more without a starting reference on what we had to draw. Very similar to the first example I had drawn, they were mostly accurate other than the curvature of the lines on certain letters. In future projects, I will need to improve my skills of refining and recognising fine details, especially when it is related to text or fonts. These drawing skills will help reintroduce me into sketching for future assignments as well as improving my confidence in refinement.
To conclude, the session helped me understand the foundations of what future analysis of designs/typefaces will require. Additionally, as I have not drawn for a while, it was always helpful to regain my confidence into drawing more again.
I was partnered with Daisy and the 3 things she said about herself were;
She likes sharks
She likes shopping
She likes chocolate
My initial ideas were having a robotic shark for a personal shopper, chocolate on tap in all shops and edible clothing made from chocolate. But for my final idea I created a ‘Shark Outfit Generator’. The idea is the shark eats you, acting as a walk in wardrobe filled with every clothing item and style available, helping to dress and style Daisy.
I cut out different shapes and sections on the pages, each page representing a different chunk from a labyrinth maze. As the chapters went along, I cut out more and more sections, making it harder to the reader to turn the page, trying to correlate the number of chapter to the number of maze pieces.
Each page had it own individual shape, which made the pages more fragile and easily tearable causing the reader to be more cautious as they turn the page, much like in a labyrinth. I started to block out some of the text but realised this made it easier to see where the next maze sections were. Therefore, I stopped making it more complex too read as the the text lines up with the sentences behind.
At first, I chose my theme modern furniture. Then, I started searching on how I can present my theme and develop it into a mood board. I thought about what feel I want to present to the reader and what typeface I wanna choose. For me, circle presents the most modern shape and therefore the best way to show my theme. I presented technology on the shape on the right as I wanted to show the connection between every smart object. I connected the lines to a lamp that shows modern furniture and tried to play with the colors In order to show the 3D effect. Then, I used the shape on the left to show the floating feel. Finally, I used a modern typography that represents technology and played with the characters size in order to balance my logo.
Set of statues and trophies for different aspects and interests of Damien.
I wanted the main gift to be a trophy to celebrate his 5 years of playing ice hockey. The jersey has his team number (13), and one of his favourite animals is a tiger, hence the combination. The sketching began with a simple silhouette of a tiger standing up and then was decorated to fit the colours of Damien’s team.
The other animals are decorations for Damien’s room, as he could use some more. He told me he likes reptiles and small animals, and so I drew a chameleon and a chinchilla. My random words to incorporate were umbrella and magazine, so I gave the chameleon a little umbrella, and the chinchilla is holding Damien’s magazine called Tag, that he worked on a couple of years ago.