I was partnered with Daisy and the 3 things she said about herself were;
- She likes sharks
- She likes shopping
- She likes chocolate
My initial ideas were having a robotic shark for a personal shopper, chocolate on tap in all shops and edible clothing made from chocolate. But for my final idea I created a ‘Shark Outfit Generator’. The idea is the shark eats you, acting as a walk in wardrobe filled with every clothing item and style available, helping to dress and style Daisy.
For this brief I chose the word Labyrinth.
I cut out different shapes and sections on the pages, each page representing a different chunk from a labyrinth maze. As the chapters went along, I cut out more and more sections, making it harder to the reader to turn the page, trying to correlate the number of chapter to the number of maze pieces.
Each page had it own individual shape, which made the pages more fragile and easily tearable causing the reader to be more cautious as they turn the page, much like in a labyrinth. I started to block out some of the text but realised this made it easier to see where the next maze sections were. Therefore, I stopped making it more complex too read as the the text lines up with the sentences behind.
My chosen piece from the collections today was this circus poster. I was drawn to this poster because its helpful…but also not. It only gives generic information such as what they have to offer at the circus, but not specifics such as times and location. Therefore, making the poster unhelpful for public planning to attend. However, in the image below it shows a blank space below the title. I think this is where the timings and dates would have been placed but due to a circus constantly being on the move, it’s cheaper and easier to leave the space blank until needed. Another noticeable point in this poster is the size and shape of it. The image above shows the poster is a vertical rectangle. This type of shape would have been used firstly to reduce cost, but also for space on walls or lamppost to advertise. As the bigger the poster, the more likely it was to be cover by something else, therefore creating a poster this size helps to reduce those chances.
Further on to the poster being cheaply made, a lot of the print hasn’t managed to transfer properly. The image below shows an inconsistency in the blank print around the red letters. For example, on the letter T in tiger, there is a consistent black boarder around the letter. However, with the rest of the word there is a lack of black outline around the letter, compared to the word above, ‘Norna’. I think much of this is due to the poster being cheaply and quickly made. Hundreds of these would have been printed and they were only needed for a short amount of advertising time, so a small inconsistency in the print wouldn’t have meant much.
Due to the poster having no date or location, it makes it difficult to date the poster black to a specific time. The colours used are red and black, which were the favoured colours used in typography during the modernism movement, which helps to date it back to 1930s. Further to this, the image below shows that the circus was mainly made up of animal acts, which are now banned in the UK due to animal welfare. These types of acts were more popular and allowed around the 1930s, helping to date the poster back to the early to mid 20th century.
For this brief we had to pick a theme to develop ideas for upcoming logo type trends. My chosen theme was 70’s retro.
I first created a moon-board to start looking a different colours and shapes involved with the 70s. The retro 70’s theme also has a very warm toned colour palette, which is something I knew I wanted to incorporate into my design. I noticed there were a lot circles involved within the theme, along with a lot the fonts had rounded edges. I started experimenting with different bold ‘bubble letter’ type fonts, however as I started playing around I began putting the logo into different shapes. Once I put the type into the circle, I started playing with the leading, seeing how the type looks both up close and dispersed. For my final logo design, I decided to fit the text close to each other within the circle and use the warm toned colour palette.
If I could change anything about my design I would have space out the lettering a bit more, as the two Gs are very close to each other. I would have also added a ‘S’ to George, making it ‘Georges Designs’, making both words 5 letters to equal out the colouring.
For this brief we had to look at different letterforms around campus with a running theme. For my theme I chose colour, my chosen colour was blue.
Each of the letterforms had a different function, ranging from instructing such as the ‘paper only’ bin and the blue roundabout sign. I also looked at different perspectives, thinking about how each sign is viewed. For example, for the pedestrian and cycle pass sign I angled the camera down and head on along with the Oreos in the vending machine. Whereas, for the big E and T on the wall in the typography department, I changed the perspective as this is how these letterforms are seen as people walk past.
This is my Penguin book cover created using James’ online tutorial. I used Gill Sans font instead of the Gills Sans Nova font James suggested in the video. Unfortunately I had some trouble inserting the small orange lines upon and below the authors name, therefore I had to miss out this step however I enjoyed doing the rest. I enjoyed learning about paragraph styles and thought this video was a good introduction to InDesign, a software I had only previously used once. If I could change anything about this cover, I would change the cartouche at the top of the book. I think I could have rounded the black a bit more instead of leaving it a little pointy.
For my second book cover I chose John Green’s ‘The Fault in our Stars’. I chose this book because it’s such an iconic cover that everyone knows. This book design was also similar to the Penguin one as it involved creating circles to build up the cloud, similar to the cartouche from the Penguin book, a step i thought i needed to improve on. Unfortunately, I could find an exact match to the font used on the original cover which is chalk styled. So instead I went for a similar child-like style to try and fit the theme.