With the two designs that I have created, I have decided to base them both on a similar layout however by changing the order of the movie listings through the use of various organisations and type weights, I was able to change the target demographic for each. For example I believe that the ‘Blue Listing’ appeals more to the “retired doctor and her husband, both of whom have a passion for old Hollywood” as the hierarchy emphasises the directors, time and place of the movies creation and the cast, where the ‘Pink Listing’ is more targeted towards “a father with two children under 10” as the times and age ratings are more prevalent.
