Author: Emily Collard

Exploring Typographic Hierarchy

For this project, we had to use Adobe Indesign to create a cinema brochure for the Reading Film Theatre. I wanted my design to be clean and contemporary, using red as the accent colour, to put emphasis on certain elements of text. To continue with this simplistic look, I only used one typeface, but used intrinsic valuables, such as size and weight of the text. This will hopefully allow the viewer to see a distinction between the different elements of the brochure. For example, I put the contact information for the theatre in italic and made it smaller than the main body of text.

Here you can see my initial design sketch:

 

Here is my first brochure design:

After a blackboard feedback session, it was highlighted that the lack of colour variation removes the importance of the highlights of red. It was suggested to use the tint tool on Indesign and create varying shades of red to allow the largest emphasis to be on the titles of the movies. I also used this tool to add some grey tones into my design to add further contrast. Continuing with this idea, I also incorporated more variation within the main body of text, allowing a clearer hierarchy of information. Finally the alignment of the title in my first design was pointed out as being a little confusing. As a result, I took some steps to try and make this more logical and more visually appealing.  Finally, we had a peer review session in class where we were able to give feedback on each other’s brochures. Taking this advice on board as well, I refined my design.

My final outcome can be seen below.

I really enjoyed this project as it allowed me to explore Indesign and put my new knowledge about typography into practice. I also found the feedback sessions extremely useful and I am very grateful for all the advice I was given from both other students and tutors.

what is your ideal gift?

For Kim’s project we had to design ideal gifts based off of our partners’ interests.

My first partner enjoys playing the violin as well as watching horror films and Studio Ghibli. I decided to design a horror themed violin using recognisable illustrations such as spider webs, bats and skeletons. However, the next stage of this project was incorporating a random word into our designs. My word was ‘bridge’. I decided to make the violin a ‘bridge to the other side’. I represented this through the ghosts appearing from the bow of the violin. My final gift can be seen below.

My second partner loves sparkling water as well as watching Disney and Marvel films. I decided to design a bottle of sparkling water that has buttons on, to allow you to change the flavour of the water. However, my random word was ‘aeroplane’. This gave me the idea of how to make this bottle more easily transported. I combined this concept with the prompt of Disney and came up with a bottle that can shrink and expand, taking inspiration from Disney’s Alice in Wonderland. My final design can be seen below.

I was unable to decide which design, out of these two, I preferred and so I decided to experiment with both and create final outcomes for them. They are both so different, and so I found it hard to compare them!

Overall this was a fun project as I was able to spend time creating many ideas and concepts, before experimenting with my two favourites. It was also a great opportunity to get to know my class mates, which has been difficult due to the current situation of Covid-19!

Hands, Face, Space: Covid-19

For Sue and Emma’s project, we looked at the graphic language of Covid-19 signs and posters, both on the Whiteknights Campus and from the internet. I began this project by exploring campus to take photographs of all the Covid-19 signs that I could find. I then used social media and google to find some more examples of posters that use imagery and typography to convey information or messages about the Corona Virus. It became clear to me, that there was a wide range of approaches that could be used to create eye-catching and visually appealing designs. One technique most of these signs and posters adopted, was the use of colour. Vibrant reds and bright yellows are often associated with danger and warnings, hence why these colours appear frequently in the Covid-19 signs.

To organise my images, I created powerpoint sides, grouping the signs into the following categories: hands, face, space.

Typeface Design

For Gerry’s project, we had two tasks.  Firstly, using the provided letters ‘h e s i o n’ , to give us clues on the characteristics of the typeface, we had to draw the letters ‘c a d b u r y’. We had to pay attention to the contrasts of stroke sizes as well as the x height and many other aspects of the typeface. Overall, I was pleased with my outcome for this task, all though, there are definitely a few letters, such as the ‘aand ‘b’ that needed alterations.

 

For the second task, we had to draw the missing parts of the letter forms. My outcome for this task can be seen below.

I found this typeface design project interesting as I was able to look at letter forms in more detail. I inspected the dimensions and angles of each character and discovered the relationships between different letters.

Bang! And The Dirt Is Gone!

As part of the TY1INT1 module, we were asked to explore Adobe InDesign and create our own Penguin Book covers inspired by a book, movie or quote. I landed on the idea of the cleaning products Cillit Bang which are manufactured by Reckitt Benckiser. I used the colour palette from the limescale remover range to design my book cover. These bright purples and oranges allowed me to create an eye-catching and bold design. I wanted to stray from the simple lines and shapes used in classic Penguin Books, and so I came up with the idea of using an almost star-like, explosion shape to highlight the ‘title’ and ‘author’ of my book.  Below is my initial sketch which I used to plan out my ideas.

I am new to all Adobe apps, so this was a fun experience, trying out the tools available to create each element of my book cover. I am pleased with my final outcome, however there are a few areas that I could improve on. I look forward to gaining a better understanding of InDesign and other Adobe apps in the future.

Initial Transmogrify

For Kim’s project, I created a monogram of my initials in the Garamond font. I experimented with layering and played with the different interactions between the letter forms. I initially came up with this design:

 

I decided to experiment further and explore flipping the letter forms. This almost removed the readable quality of the letters and created more of a visual image.

 

 

Finally I wanted to include colour and add some depth to my piece. I decided to add a drop shadow as this would also incorporate the dimension I wanted.

 

 

 

The two-tone drop shadow also adds an almost ‘trippy’ element to my outcome, further distorting the letter forms and creating an eye-catching image. However, I decided that the black background was too harsh in contrast to the white. I changed this to blue, which created a more monochromatic outcome. Overall, this made a more cohesive image. To illustrate the journey that I undertook during this project, I created a short video almost like a digital flip book, with my images in order.

MY VIDEO:

FullSizeRender 

Exploring Lettering Forms Found on Campus

For Eric’s Project, I captured the different forms of lettering found on the Whiteknights Campus. I aimed to photograph a variety of sign types, ranging from older and more worn signage to new and more pristine examples. On top of this, I wanted to capture different textures and surfaces of and around the signs. I used photographic techniques such as vantage point and depth of field and exploited the light and shadows to create intriguing images. Finally, I presented my selected outcomes on PowerPoint and categorised them into small groups. For example, metal surfaces and peeling vinyl stickers.

MY POWERPOINT:

Lettering in the Environment – TY1DP1 (PDF)

Love

For Sara’s project, I created a series of images that capture ‘love’ in a meaningful manner. I decided to play with the idea of family and the love parents have for their child. I chose to use continuous lines to illustrate the parents with their baby. These lines link the family members together and can also represent the ‘timeline’, further playing with the idea of family love.

For the second image, I wanted to show the boy as a young child. Finally, for the third image, I portrayed the two parents standing beside each other. I wanted to capture the loss of the child, which left the parents alone with their heartbreak. I wanted to leave room for interpretation, and so my triptych can either be seen as the death of the child or as the boy had aged and moved away from his family home. On top of this, I decided to move the subjects to the left corner for my final image to help convey the emptiness they feel as a result of their loss.

To add contrast between the three images that I created, I decreased the saturation of the colour used in each.

If I were to do this project again, I would like to create more of a connection between my images to make them more of a single cohesive piece. I would also like to explore the use of animation to create a moving outcome rather than a 2D image.

Book Experimentation: Obsession

Working with Berta’s brief: Obsession, I experimented with a variety of techniques such as folding, ripping, cutting with an x-acto knife to create a textural outcome. I wanted to add more depth to my book so I used black pens to emphasise the rips and the different layers through the book. I also selected certain letters from across the page to create words that corresponded with the brief. For example, ‘mouse’ and ‘alone’. To highlight this further I used a white gel pen to circle these letters. My favourite method I used for my spread was a stippling technique which can be seen on the bottom right page. This allowed me to highlight the word ‘imagined’ in a unique and eye-catching manor’.

EMILY COLLARD