Ideal gift, what is is?
We have been give an assignment to create an ideal gift for one of our group partners. My partner was fond of traveling, sailing and astronomy. I have decided to make a spaceship for her, so she can travel to the space. Also, I have decided to create a pattern for her.
The color for the background is browny grey, it brings out the colors of the front objects and creates the visual layers.
reading film theatre flyer v3 pdf
In an A5 format, the Reading film festival flyer had to demonstrate the relevant information in a small space, which I found particularly challenging using this space efficiently to a positive aesthetical outcome. I used a dark blue colour background so that the black text could still be seen and understood. The age censor of the movies I wanted to be the most obvious to the audience and seen before anything else, this way, the audience know which movies they are allowed to watch i.e. If they are children they can watch; U, PG, or in some cases 12 if they are accompanied by an adult. The serif font , minion pro,(a mature font)shows information more orientated towards older people such as the director of the film , actors and where it is showing, the sort of info a child would arguably not be too concerned about past the title which is in serif , Acumin Variable Concept. Overall this flyer does the job it needs to do displaying the information in a format readable. However, I do believe it looks a bit squashed together and would benefit from more space by maybe using a smaller font and general layout the sheet. It also is fairly bland, aside from the 2 colour restriction, including black , I would like to have included more texture to create a more interesting looking design .
In addition to recreating the penguin book design from scratch, we would put our own spin on the classic design with more modern fiction. I did mine on the 2008 movie Kung Fu Panda from DreamWorks. In order to reflect the main characters loving persona, a warm colour that can appeal to kids, the target audience of the movie. I switched out the classic orange for a warm purple colour. Further alterations are that of Po the Panda in the place of the famous Penguin and where the writer of the books name would usually be, the name of the voice actor Jack Black is there. I chose to use him as it is a recognisable name and arguably more recognisable than the writer of the movie. Penguin books also always have a tagline, I used one from a poster for the movie, ‘Prepare for awesomeness. Summertime is Panda time. He’s not a big fat panda… he’s THE big fat panda! ‘a humorous quote to help depicts the comedic tone of the movie. If I were to make any alterations, I would like to make more changed to make the Penguin book design less recognisable, maybe to do so I would have to pull from a more complex source such as a different movie or book.
The perfect gift. My partner for the project gave me three interesting facts, these facts were that he like F1, met Richard Branson before, and that he has four siblings. A had a couple ideas, but my first thought was to make a racing car for five people, which ending up looking almost like a sort of space shuttle. I wanted to include something about Richard Branson as well, he owns a lot of airlines, and the label that owned The Rolling Stones, so I thought to name the car ‘The Rolling Stone’. With a bit more time I would’ve made the car a bit more detailed, or added colour to car, probably focusing on black and red.
As part of this mini project, we were asked to, not only complete a copy of our own penguin book by creating an identical frame, but to also interpret this into our own concept through the inspirations of anything we can get our hands on. I decided to base my idea on The twilight saga. I wanted to use the colours red and black, as I felt these are the colours most associated with the movie series. As you can see, I also created the vampire fangs with dripping blood, hanging from ‘penguin books’, to really capture the vampire characteristics.
The first adjustment I did was the the space between the location and the director. The first feedback was that the space looked odd, I assumed that it was took big, so I adjusted the leading. This made my columns nearly have the same length, which overall made it neater. The 2nd feedback was the underlining of the director’s name. The feedback says that it was distracting from the location and time. Another feedback was that the director was not as important as the date and time. To resolve this, I underlined the location, date and time instead of the director.
Design a programme flyer for the Reading Film Theatre. The flyer must be single sided A5, with two columns of text, unsing a maximum of two colours and two typefaces.
This task emphasised how important it is to be aware of the purpose of the finished product you are designing. If the final product is in print, throughout your process you should be printing physical drafts to know how your ideas translate from screen to paper.
Our task was to come to the session with 3 facts about ourselves and share these with a classmate. Using these facts, we then had to brainstorm and sketch out ideas of what could be considered the perfect gift for this person. The facts that my partner gave me were that her family name is ‘The Angels’ in Spanish, her family works with fire arms for their job, and that she once met Bruce Forsyth. We were then given some random words that we had to try to incorporate into our design. One of my random words was banana. My finished design was a trophy of an angel holding a banana gun. The thought behind this is quite self explanatory, but I chose for it to be a trophy ornament because when she said Bruce Forsyth I thought of Strictly Come Dancing and the trophy.
Ever played one of those ‘Guess the logo’ games? At the beginning they’re easy enough to get and as you go towards the harder levels you have to start puzzling together the less known logo names by guessing what the letters are. You imagine what shapes could go in the gap, which would be the most likely. Well today has definitely taught me I need to go back to playing them some more as I need to pay more attention to the letter shapes!
On the left is the sample text we were given, from this we were told to write ‘cadbury’ in the same font. Bellow you will see my attempt at doing so.
As you can see my photography skills needed some work, focusing on the text though one can tell immediately that i did not track ahead of time. Another thing I needed to improve upon is the proportions of the letters, as the bowl of the a is much too high. Once we compared the attempts to the actual font it also became apparent I needed more weight at the top of the c and the y was more linear than curved. Moreover the top of the letters only have serifs to the left not both ways as I did on the u and y.
Having looked at my previous mistakes we tried another type of exercise. To find the hidden part of the letters. We were given the template on the right. Where do I go from here? I attempt to visualise the rest of the word of course! I had my logo game training, so I can see it’s obviously adell! Wrong. Luckily someone discovered that upon highlighting the word and right clicking it asks if you want to look up “aden”, mistake averted. Knowing the actual word then made me look back and question how I could have thought it was adell… the spacing between the two stems is much to far apart, it has to be an n.
I used the letter shapes present to trace and check then letters I created before colouring it all in black for better contrast. The result can be seen on the left. From the d I traced the angle the a needed to split into a separate stroke and it’s thickness, tracing the first part of the allowed me to flip it in order to see where the second part should be. I also used the d to create the top of the n as I did for the bottom half of the a. Whilst it’s still not the exact same as the font this attempt is much closer to it than my previous attempt. I also downloaded a scanning app to improve my photography and overall am quite content with the outcome of todays project. I also decided I should play more guess the logo games again in order to sharpen this skill further and pay more attention to individual letter shapes.
I decided to look at how the different countries in Europe responded to Covid-19, did some put their message across clearer? What could be done better? To narrow down the countries I chose Italy which was the epitome of the pandemic for a while as well as Spain which also went into quite a drastic lock down in comparison to the UK. In addition to this I also included Germany in this, as in my mind Germany is a very pragmatic and effective country.
Looking at the different infographics showcasing the pandemic is interesting. Whilst they all broke the country into regional areas (apart from Italy) They all use different colour coding, and yet they all have the same principle – red is the highest danger. In addition to this most countries use the traffic light system to put their message across to the general public very effectively. Spain does take this a step further and show various other categories for each region using pictograms. Italy also does more than Germany and the UK by giving a list of the most impacted areas and showing the survivors as well as deaths and people who tested positive for coronavirus.
When looking at the general colours used in these official signs in the various countries it’s quickly apparent that the preferred colour for this is blue. Though Spain seems to prefer using yellow, whilst Germany uses both red as well as blue equally. I think this might be due to the road sign rules, where blue means instructions. This makes a question about how effective the Spanish road signs really will be.
Looking at how countries handled public areas & shops the UK seems to be more effective with it than the rest. This is mainly due to the NHS app, though it does rely on everyone having a mobile phone which can scan QR codes, which isn’t always the case… Nonetheless through the app people are more likely to be notified about potential exposure to Covid-10 than in the other countries like Germany, where they have forbidden visitors from entering a public area (shown above) as a precaution. Having said this Germany does have mask dispensers in public areas so no one will have an excuse for not wearing a mask on public transport, shops, schools, etc. Moreover, Italy has got an official government issued template for restaurants. Very interestingly the only word in yellow (the rest is blue) is “DELIVERY” which, as we know, is an english word. This could mean the locals and tourists all understand that they have to call the number listed bellow (once filled in) to order, as they are only available for deliveries. No other government has issued templates as such for shops and restaurants so this might be something worth looking at to implement as well as the mask dispensers.
Another thing I noticed with foreign countries is the hospital and quarantine signs. Whilst I didn’t find english coronavirus quarantine signs the remaining 3 countries are worth looking at. What these signs indicate is that the Covid-19 is in the same area as a hospitals A&E generally, which I think is the worst place. The most vulnerable people in critical conditions closest to the virus? Spain resolved this problem by putting up a temporary A&E tent though this is obviously not ideal, until a better solution is found this is acceptable. Moreover, looking at the quarantine signs Germany opted for stop and no entry signs which very clearly portrays their intent. Italy on the other hand took it a step further. Instead of the everyday stop signs they modified the universal toxic sign into a quarantine sign for Coronavirus, making it highly effective as people will definitely take notice of a sign usually portrays mortal danger. We will make time to read what the pseudo toxic sign says, even if we cannot speak the language the “coronavirus” at the bottom makes its meaning clear to everyone.
