Interested in MA Communication Design? Join us at our Open Afternoons and discover our 4 study pathways. Visit the Department of Typography & Graphic Communication, chat with lecturers and current students, and get advice about how to apply.
Dates: Wednesday 27 November 2024 & Thursday 20 March 2025
Time: 2-4 pm (UK time)
Where: Department of Typography & Graphic Communication, Whiteknights Campus, University of Reading
THIS IS AN IN-PERSON EVENT
After a welcome from Dr Ruth Blacksell, Department Director of Postgraduate Taught Studies, a presentation about MA Communication Design will focus on our 4 study pathways: Book Design, Information Design, Graphic Design, and Typeface Design. This will be followed by a walk around the Department and a look at our studios, special collections, and printing workshop, ending with a tour of the current Department exhibition.
Amrita Shrilal has been involved in an exciting new collaboration with Bottomline Technologies this past year. Amrita is one of our MA Communication Design Graphic Design Pathway students graduating this week. She’s also a BA Graphic Communication (Hons) alumnus.
Bottomline focuses on transforming complex business payments and processes into simple, smart, and secure systems. They work with financial companies and institutions globally, and are widely recognised as a payment and collections enterprise. They have banking relations with global banks, UK banks and, building societies, growth banks and payment service providers.
Amrita Shrilal (MACD class of 2021)
Amrita has a particular passion for user interface design. To develop experience in user interface design for the financial sector, she undertook a design brief for Bottomline’s Head of UX Design (EMEA), Kellie White and, Senior UX Designer and Reading alum, Matthew Standage for her MA professional practice assignment. Dr Jeanne-Louise Moys, MACD Graphic Design and Information Design Pathway lead, supervised her project.
The brief gave Amrita the opportunity to explore approaches to designing a system that allows customers of different-sized businesses to customise the interface design, of a particular product, to match their brand needs. The challenging aspect of the brief was creating a seamless and easy process of designing elements of pages for customers with different levels of expertise on brand and webpage design. It required her to consider ways of presenting complex information and processes in a more straightforward method for end-users. Her design decisions were supported by her research into UX design, market competitors and the development of personas which helped her understand the user and business needs.
Amrita said: “I enjoyed this project as it was different from all the other UX projects I had done in the bachelor programme. It focused on Business-to-Business (B2B) rather than Business-to-Customers (B2C) which is more complex as you need to consider not just the user’s goals but different types of business capabilities and interests. I had to think about how a particular organisation could utilise or benefit from the features of the system to make their process of designing the web interface a seamless experience.”
The outcome of this project was a prototype of an interface system that allows businesses to brand themselves within Bottomline’s products. It considers different user design needs and attempts to make the process of designing interfaces straightforward to those who are not familiar with design conventions or terminology. Some of the features within the system included editing the colour scheme, text styles and button styles.
Process of uploading the brand logo and ability to view the placement of these elements in different pages.
Reflecting on the project, Amrita said: “the project was a stimulating experience as I had to think about different user perceptions of design elements. I had to constantly ask myself whether it would be easily understood by someone without any design experience. Despite that, I enjoyed the opportunity to collaborate with Bottomline on an ongoing project and it helped develop my understanding of UX/UI design”.
Kellie White said: “Amrita did a fantastic job of taking a complex problem and making it simple, a difficult task to accomplish. She worked well to align to good UX process throughout, from research through to ideation and user testing. I was thrilled with the outcome, she achieved a well thought out design solution and growth in her UX skillset through the experience. Well done Amrita! We look forward to future collaboration with the Department.”
Matthew Standage added: “It was a pleasure to collaborate with Amrita and the Department on a professional practice brief. We were not only impressed with the overall quality of the outcome, but also the thorough research and design thinking that went into the process. One of the common challenges in B2B user-experience is striking the balance between complexity and flexibility. The work Amrita produced solves this problem well, using both visual and interaction design techniques to progressively disclose more advanced options to the user and provide guidance when necessary. We look forward to seeing how we can integrate her work and thinking into future product releases.”
This project is the first collaboration between Bottomline and the Department of Typography & Communication. We look forward to exploring new briefs with them for our postgraduate students to work on in the future.
We also look forward to welcoming Matthew back in January for the two-day “Branding and user experience” workshop that he leads for our MA Graphic Design and Information Design pathway students in the spring term.
In spring term, our MA Communication Design students on the Information Design and Graphic Design pathways have the opportunity to undertake a wayfinding project, as one of their project choices. We usually collaborate with partners in the Reading community (for example, last year we collaborated with The Hexagon) and arrange visits to local sites. The pandemic provided an opportunity to develop new resources for teaching this project.
Wayfinding briefs provide great opportunities for strategic and creative user-centred design. Students have to consider how visual design supports decision-making and user experience of environments, as well as consider the needs and expectations of different users and stakeholders. They also require students to explore the interplay between functional problem-solving and cultural relevance and how branding and identity systems might need to work across a range of different materials and surfaces.
Wayfinding designer, and Reading alum, Joan Zalacain (http://www.zalacain.com/) leads this project. Joan says: “The importance of user-centred design is crucial to wayfinding but we also need systems that are appealing and sit harmoniously within their environment. We strive to convey this to our students as wayfinding is a growing area of international practice and our graduates need to be ready to deliver their best.”
This year, factoring in the impact of Covid-19 restrictions on mobility, we developed a new brief to ensure students did not need to conduct any site visits to undertake the project. Joan worked with architect Maciej Kozak to develop maps and models that students could work with. In professional wayfinding practice, buildings are often at the planning or development stage, so it’s realistic for wayfinding designers to work with these kinds of resources.
This year’s brief envisaged a new community arts centre for Reading. Students worked on either an indoor or an outdoor wayfinding proposal for the centre.
Mohammed Alhadab created this photographic mockup of his proposed design for an outdoor wayfinding system.
Information Design Pathway student, Fred Pena came to Reading because of his particular interest in wayfinding. He said: “The wayfinding project is a good opportunity to work on different aspects of design. Having to think about strategy, information architecture, user interaction, typography, and the development and application of physical objects in a three-dimensional environment really makes it a challenging endeavour. It’s about more than just making signage, but developing a whole system that has to be functional and visually engaging.”
An extract from Fred’s wayfinding project showing specification of typographic elements within his indoor sign system.
Siobhan Bailey (Graphic Design Pathway and returning alum from our BA programme) said: “I really enjoyed the wayfinding project as it was a completely new area of Graphic Communication that I was not able to study at undergraduate level. Coming from an art and psychology background before graphics, it was a perfect mix of the two and required a high level of critical thinking to meet user needs and solve problems. The skills I have learned throughout this project will be essential for me in terms of wanting to head into the exhibition design, events or wayfinding sectors, and in general for careers which require strategic thinking and initiative. Joan’s passion for wayfinding and user centred design really inspired me and he pushed me to achieve my absolute best at every step of submission.”
Siobhan’s synthesis of the wayfinding strategy and user journey to explain user interaction and touchpoints within the museum. This diagram demonstrates at what moment information is presented to the user and how this effects user experience.
The project also includes a range of inspiring contributions from professional designers and agencies who are part of the Department’s professional network. Thank you to May Chiang from Applied Wayfinding (London), Hayley Branston and Elena McLoughlin from Maynard (London), Anita Meier from Moniteurs (Berlin) who shared their professional insights and Reading PhD graduate, Dr Andrew McIlwraith who shared his expertise on mapping.
Evgenia Vrentzou (Graphic Design Pathway) said: “Through the wayfinding project I learnt to have a more inclusive thinking by considering both the needs of people and the parameters of environment, in order to make an effective, creative and functional system. All the talks during the spring term were very inspiring and we gained important knowledge on how to develop our projects. Wayfinding combines both creativity and strategic thinking and is a part of design that I would like to emphasise even more in the future.”
This diagram shows Evgenia Vrentzou’s proposed sign family.
Evgenia also chose to explore wayfinding for her professional practice assignment. In this self-directed project, she designed a new wayfinding system for the coastal city of Heraklion. Her project built on the findings from participant studies she conducted to understand people’s mental maps of the area – a great example of how we incorporate user research into practical projects at Reading.
In his professional practice assignment, Fred extended his experience of wayfinding to consider a journey-planning app that responded to new considerations arising during the pandemic. His wellbeing and urban mobility app – Let’s Walk – focused on supporting people, who might have anxiety about going out during the pandemic but also need to get regular exercise, to identify appropriate places and routes to achieve their goals.
The wayfinding project is open to students on the MA Communication Design Graphic Design and Information Design pathways and MA Creative Enterprise Communication Design pathway. We look forward to running this successful project again with our new cohort in spring 2022.
Lena Gomez, of our current MA Communication Design Information Design Pathway cohort, has been involved in an exciting collaboration with Lantana Publishing this year. Lantana is an award-winning children’s book publisher that focuses on diversity, social equality and environmental sustainability.
Alice Curry, Lantana’s founder and CEO had been talking to Pathway Lead Jeanne-Louise Moys about a potential collaboration in 2019. Lantana was looking for a holistic communications strategy that would reflect how their vision and ethos are evolving and work effectively for their different audiences and stakeholders. When Lena joined our MA cohort in autumn 2019, her strengths and interests mapped well to Lantana’s communication needs so Alice presented us with a brief that Lena undertook for her professional practice assignment.
Lena Gomez, MA Communication Design
Lena said: “Diversity in children’s literature was a large aspect of my undergraduate thesis research, so working with Lantana was the perfect fit for me. I was excited to take on the challenge of creating a communications strategy for a client that is in the middle of implementing exciting new changes”.
At the outset of the project, Lena visited Lantana and worked with them to understand their needs and priorities. She then conducted research to align her project with a broader understanding of current marketing and communication trends in the publishing industry and consider the specific customers, stakeholders and potential partners encompassed in the audience. Looking at user analytics on their existing website and social media and developing clear user personas to work with was an important part of her user-centred research. Lena also had to bear in mind how her design solutions needed to be easy and efficient to implement for an independent publisher and work with their existing systems.
Lena has also redesigned compliment slips for Lantana using her new logo design
Lena developed a range of initial approaches for Lantana. These included both visual design proposals and strategies for their implementation. Once a direction was agreed, Lena developed her ideas further producing a comprehensive strategy supported by a new logo design and style guide for the redesigned brand, compliment slips and corporate stationery, a series of infographics and proposals for the redesign of the website.
Reflecting on the project, Lena said: “Working with the team at Lantana has been a rewarding experience. Through collaboration and exploration, I feel that we came up with feasible solutions that aligned well with the goals and values of the company. I’m also happy with the range of designs that I had the opportunity to work on, from logo design to infographic design and more.”
Following submission of her project for University assessment, Lantana has contracted her to continue the redesign of the website. Alice said: “I feel the project has been beneficial for both of us, the relationship has been easy and professional, and I’ve really enjoyed working with her these past few weeks. Lena has brought some fresh, new ideas and insights to the project, giving our branding a fun, child-friendly yet professional new look, and we’re delighted. ”
This project is the first collaboration between Lantana and the Department of Typography & Communication. Jeanne-Louise said: “Working on live briefs is always incredibly valuable for our students. Lantana’s brief is particularly good as Lena needed to consider the needs of the publisher and their systems alongside the needs of their multifaceted audience. We look forward to future collaborations.”
The Department of Typography & Graphic Communication warmly invites prospective MA applicants and offer holders to visit us for our annual postgraduate open day. This will be held in the Department on Thursday 5 March 2020 from 11.00–15.00.
This is a fantastic opportunity to find out more about the specialist postgraduate study routes we offer. You will be able to talk to current students and academic leads for our Book Design, Creative Enterprise, Graphic Design, Information Design, Typeface Design, and Masters by Research options. View examples of student practical projects and dissertations, get a taste for our approach to collections-based teaching and research, and view highlights from our world-renowned Collections.
To register your interest and receive joining instructions, please email Victoria (typography@reading.ac.uk). We look forward to welcoming prospective MA students to the Department.
We’re delighted to let you know we have scheduled another visit opportunity for prospective MA applicants to visit us. The Department of Typography & Graphic Communication warmly invites prospective MA applicants to visit us for a postgraduate open day. The visit opportunity will be held in the Department on Thursday 2 May 2019 from 12.00–14.00. It’s a fantastic opportunity to find out more about the specialist postgraduate study routes we offer through talking to our subject experts in Book Design, Communication Design, Creative Enterprise, Information Design, and Typeface Design. We’ll also be able to see highlights from our world-renowned Collections and examples of past student projects and enjoy our current exhibition on 20th Century Persian newspaper types.
We’ve refreshed our postgraduate taught programmes to build a stronger, integrated typographic foundation for research and practice across all programmes and specialist pathways. These changes include a new general Communication Design pathway to complement our well-known established pathways in Book Design, Information Design and Typeface Design. These four specialist pathways are all offered as part of our newly renamed MA Communication Design – the ideal degree for anyone wishing to develop their professional practice within a world-class research environment.
In addition to the practice-intensive pathways for the MA Communication Design programme, we also offer a multidisciplinary Creative Enterprise programme and two research-intensive programmes. Our MA Creative Enterprise is designed for individuals who wish to combine their study of research and practice in Communication Design with studies of management and law for the creative sector. Our MA Research Typography & Graphic Communication is the ideal route to prepare you for independent research and doctoral study and our MRes Typeface Design is a bespoke route for experienced, practicing typeface designers who want to develop a deeper understanding of the historical and theoretical aspects of their field.
For joining information and to register your interest, please email Victoria Gifford – typography@reading.ac.uk.
The Department of Typography & Graphic Communication warmly invites prospective MA applicants to visit us for a postgraduate open day. The open day will be held in the Department on Thursday 28 February 2019 from 10.15–14.00. It’s a fantastic opportunity to find out more about the specialist postgraduate study routes we offer through exploring the work of past and present students and talking to our subject experts in Book Design, Communication Design, Creative Enterprise, Information Design, and Typeface Design. We’re also planning some talks that incorporate highlights from our world-renowned Collections and give you a taste of teaching and research at Reading.
We look forward to sharing with you exciting developments about how we’ve refreshed our postgraduate taught programmes to build a stronger, integrated typographic foundation for research and practice across all programmes and specialist pathways. We’ve introduced a new general Communication Design pathway to complement our well-known established pathways in Book Design, Information Design and Typeface Design. These four specialist pathways are all offered as part of our newly renamed MA Communication Design – the ideal degree for anyone wishing to develop their professional practice within a world-class research environment.
In addition to the practice-intensive pathways for the MA Communication Design programme, we also offer a multidisciplinary Creative Enterprise programme and two research-intensive programmes. Our MA Creative Enterprise is designed for individuals who wish to combine their study of research and practice in Communication Design with studies of management and law for the creative sector. Our MA Research Typography & Graphic Communication is the ideal route to prepare you for independent research and doctoral study and our MRes Typeface Design is a bespoke route for experienced, practicing typeface designers who want to develop a deeper understanding of the historical and theoretical aspects of their field.
