Author: Megan Beedie

Talking in Type

DESIGN IDEAS AND DESIGN PROCESS

 Postcard Idea 1..

                                             

This was my favourite design and the one which I developed the furthest out of my three ideas. The aspect of this design which I developed the most was the type. Following on from my Podcast task (as seen in featured image) I wanted to continue to work with warping the type. I liked how this worked along side the image as I felt like it gave an impression of the crowd moving the letters around. I wanted to emphasise this sense of movement further in my postcard designs so to do this I developed different ways of enhancing the image and the format of the warped type. For this particular idea I decided to duplicate the picture, this is something I also did in my second idea but the way I utilised this differed. For idea 1 I flipped the image and cropped it (as pictured above) to create the impression of one mirrored image that frames the text. I liked the sense of balance this gave the postcard and how it emphasises the idea of the type almost being pushed around by the people in the image.

Postcard Idea 2..

                                            

Similar to Idea 1, I also duplicated the image in this postcard to enhance the sense of movement. This time I experimented with transparency, to create a blurred effect I lowered the transparency of the duplicated image and shifted it slightly in position (pictured above). I feel like this created a sense of movement in a different way to Idea 1. However I think this idea would off worked better with to similar images rather than two identical images to give the impression that the movement is changing as this would be more realistic. In order to develop my ideas I wanted to play around with the effectiveness of the warped text. Therefore in this design I warped some of the words but not all. I actually really like how this gives a focus on the most important aspect of the postcard which is the topic of type. I think this creates a sense of hierarchy within the postcard allowing it to inform the reader efficiently.

Postcard idea 3..

                                                                    

For my third idea, I actually wanted to explore using type that wasn’t warped. I wanted to see what effect this had visually compared to the warped type that I had used for the last two ideas. I didn’t want to alter the background image too much for this idea so I simply flipped it up side down. I still think this idea is effective but it did help me to realise that the warped text did work well in creating unity between the image and the text. In all my designs I made the word ‘with’ significantly smaller than the other two words as I wanted the focus to be on ‘talking’ and ‘type’ as these are the focus of the podcast/postcards.

SOFTWARE TUTORIALS

An issue that I encountered when completing this task in indesign is that indesign does not have appropriate tools to allow you to warp text. I got the idea to do this to the text through exploring photoshop in the previous task but when It came to working in indesign I realised that achieving these same effects within this software wouldn’t be possible. In order to solve this issue I searched for information on how to best transport images from photoshop into indesign.  I googled this and was able to find out that only certain files can be transported from photoshop to indesign. I created my text in photoshop and then imported it as a psd into indesign. This worked okay but i has to do one word at a time so that I could figure our where to place the different text layers once they were actually in indesign. I plan on carrying out more research on how to do this and on how to use the softwares together. I know that this will also become an issue when I need to import from illustrator to indesign in future so I found a tutorial to refer back to ( https://www.youtube.com/watch?v=FF9-l07KmDY ). I found that for this task, there was not much I actually wanted to manipulate in terms of image editing that I would need additional resources for. I felt as though my image was already prepared and edited in photoshop from first podcast task, to do this I had used a tutorial I found on YouTube ( https://www.youtube.com/watch?v=oOTxsRTjkNM&t=741s ). This tutorial really helped me to learn different ways of removing parts of an image in photoshop and helped me to achieve a background image for my podcast and postcards that I was happy with. I think this Is something I could definitely  do with referring back to as I did find it quite complex the first time round, but it was good to experiment with different tools I had not used before.

RESOURCES FOR RESEARCH AND INSPIRATION

For this task I wouldn’t say I was inspired by any resources in particular it was more a case of exploring new tools within software and just experimenting until I got something that I liked and thought was effective in advertising a podcast. I wanted to represent sound in a still image so my goal was to create a suggestion of movement within the design. I searched through my own photography to generate initial ideas and found the image of the crowd. I thought this would be appropriate as a crowd of people with their hands in their air represents people listening to music at a concert/ festival. People obviously listen to a concert differently to how they would listen to a podcast but I still think this is a close enough associated. After importing the image into photoshop I thought about how the crowd could almost push the text around the page and then I developed this further by warping the text itself. I feel like this almost gives off a metaphorical meaning in how we manipulate type for design purposes. On reflection I should off taken compiled more sources of inspiration for my work however  I feel the process became more of an experimentation of tools than ideas which I think was beneficial in its own way. I think it would off been beneficial for me to have looked at examples of how others incorporate warped text into their designs and gain inspiration from this but overall I felt happy with my final outcome despite a lack of research/inspiration. I did have a look at a page provided to us for inspiration (https://helpx.adobe.com/uk/photoshop/how-to/composite-multiple-images-create-collage.html?playlist=/services/playlist.helpx/products:SG_PHOTOSHOP_1_1/learn-path:key-techniques/playlist:topic/set-header:get-inspired/en_GB.json&ref=helpx.adobe.com),  ‘How Molly Scannell created Taken’, which I did find really intriguing but I think I found this at a point in my design process where I had already developed my ideas in the first task and didn’t know how I would incorporate aspects of this kind of style into my work. The techniques of image manipulation that this designer uses are definitely something I plan to explore and gain inspiration from in future work.

A list for Reading Film Theatre

Task C – Cinema Listings

The feedback I was given was pretty positive but I made a few changes to the listing. I added a key for the symbols (cc) and (ad). This is something I chose not to do in my original design as I didn’t think it was necessary with the symbols being well known but after feedback I remembered the brief stating the listing must be suitable for international users. International users may have different symbols for subtitles and audio description so the key is important in this sense. Another criticism was that the text within the film descriptions often cut of mid word onto the next line so this is something I altered.

Illustration Vs Typography

For this task I wanted to look at the differences between graphic design that has been released as a part of a government campaign and graphic design that his been done by individuals not employed by the government. I found some really interesting pieces of design from something called ‘the visual art project’ which is a virtual art gallery that invites graphic designers and artists to submit original poster designs that respond visually to the Covid-19 pandemic. The project was created by Mark Kelner (a DC-based artist), Ben Ostrower (a graphic designer specialising in political campaign branding who founded (wide eye), and Zachary Levine (a historian and curator who runs throughline collaborative).

I thought this would be a good source of comparative work as the designers haven’t had to work with a specific client like the government released Designs. Obviously the two designs have different intentions in terms of sending a message about covid but I think both are effective in their own way. The government design uses a very bold sans serif type in all caps which creates an extremely legible message. The message of ‘control the virus’ is also in a larger type which creates an almost summary of the governments instruction. In comparison to the poster regarding hand washing, the governments design is much more accessible. Not only could this design be read a lot further away (impacting more people) it is just easier to read in general with the centre alligned, large type. The colours used also give this design some sense of urgency for the reader. The border of the design look almost like some kind of hazardous tape which alerts the reader to read the warning.

The hand washing poster uses an extremely small type to elaborate on the message of ’20 seconds’. The use of such a small font here could work in either one of two ways. Some people could be intrigued at the fact that they cannot read the words at first glance or alternatively, someone may simply not be bothered to read it as it requires more effort to look closer. This designer is almost allowed to take this risk as they have not been employed by the key people responsible for controlling the virus. For such an important message perhaps it is best to stick to legible type.

Another large difference between the two designs is that the hand washing poster used illustration to portray a message. A line drawing is used to resemble the washing of hands. Again this could of have varying impact. A line drawing is not something that is bold or even legible at all from a certain distance. This leads to similar implications of the small font choice.. Some may be interested by this, it looks like a piece of art.. however some may hardly notice the subtly of this design which means a failure to pass a crucial message on.

 

these-excellent-covid-19-posters-are-both-beautiful-and-beneficial

Pairing ‘m’ and ‘b’

For this brief I wanted to experiment with different ways my two initials could be joined together to create a monogram. This was an interesting task as I felt as though it forced me to look closely at the specific details of letter forms. I wanted to keep my design simple and I wanted the letters still to be legible despite the brief stating that it was fine if they weren’t. I felt as though if I joined the letters in a way that made them no longer legible then the monogram would lose meaning. I developed my idea by playing around with colour and sizing of the two letters, this resulted in a few different outcomes that I was pleased with.

Sketches for Initals

The Handmaid’s Tale

After creating a replica of the penguin classics edition of ‘The Great Gatsby’ (pictured below), we were given the task to create our own book cover following the basic principles of the classic penguin format but deviating from this slightly in order to create some kind of symbology/irony within the cover.

I chose the book ‘The Handmaids Tale’ as this is a book I enjoyed reading and feel as though is an appropriate title for a classic style penguin cover. I knew that I would use the colour red as this is symbolic for the book in that the dresses the handmaids wear are red. I also wanted to use white as this is the colour of their bonnets. I wanted the book cover to resemble the identity of the books main character. My first Idea is pictured on the left below, I switched the cartouche shape, that penguin covers use, to two shapes that create the image of a face and a bonnet in the style that the handmaids wear. I wasn’t overly pleased with the outcome of this so I decided to get rid of this and return back to the cartouche shape and work within this shape to create some imagery. I created a simple eye shape within the cartouche as there is lots of imagery throughout the book to do with ‘the eye’ and being watched. I kept it all red so the eye is slightly hidden (just like it is in the book). I used three colours to represent the white bonnet, a shade of colour to represent the characters skin and red to represent the dress. I felt that this three part background didn’t work well for the cover so I eventually settled on using white for the middle and upper section to allow for contrast against the title text and also to resemble the white of the Handmaid’s Bonnet.

 

    

Noticeable Type

For this project we were asked to capture images of typography across campus and then compile them in some kind of system. I chose to compile these images in a hierarchy from top to bottom in terms of which bits of type I was most attracted to at first glance. Once i had the final compilation of images I found it really interesting to see strong differences between the top and bottom images. The type that I found most appealing tended to be more colourful with bold large letters that made the words legible. I also thought it was interesting to see that certain typography that I placed very low on the list was sometimes portraying an important message such as social distancing. It was strange to see such an important message presented so badly through type.

This task reinforced to me how crucial typography is in portraying certain messages within our environment.

Pain

Within the theme of pain I wanted to demonstrate the difference between mental and physical pain. To do this I illustrated a scene of two friends sat drinking. One is wearing a sling on his arm to represent physical pain. For the other man I drew a brain that is beaten up/ bandaged and bloody, my intentions with this was to create a metaphor for mental illness as it cannot be seen in the same way as physical illness but can often be just as painful. To represent the invisibility of mental pain I used animation so that the brain appears on and off to show how we can always see physical pain like broken bones but cannot always see mental pain.

The Labyrinth

Intentions for this piece..

Our task was to create a book that physically embodied its plot. The story I selected is about a family that move into a new house and find themselves stuck as each time they open a door in the house the layout has changed. The family are stuck in a labyrinth with no way to get out. To represent this within the structure of the book itself I cut out chunks of the book so that for each chapter the pages move position/alignment in the same way that the rooms in the house do.  Additionally I cut a door shape out of the back cover to resemble the fact that the family in the story are trying to find their way back to the front door. I thought that this  could work as a flap that opens and reveals the blurb for the book. The front cover consists of two layers to again reinforce the idea of a maze/labyrinth with never ending layers.