My cinema brochure. I experiment a bit with different layouts when it came to making my brochure, however will admit to going a bit off the brief as I wanted to explore looking at a design with the days at headings, as I noted that Tuesday, Thursday and Saturday were the days of film showings. I actually was quite happy with the final outcome, using black, red, and white for the whole colour scheme, as we were told we could add in just one more colour. I chose red of course, as it matches with the feel of a cinema and the red carpet. I do wish I’d perhaps used a bit more red, or had the time to create some kind of logo that linked with the key colours to link my brochure together a bit neater, and a logo always helps to look more professional or branded.

I used different fonts to help separate text, and messed around with using bold as well, as way of highlighting which films had subtitles and audio description, I didn’t want to make this detail too over powering, but enough that it clearly stands out for the reader. I used the red to highlight dates and times, including the ‘Autumn Term 2017’ at the top. As in my opinion, making sure the dates and times are clear, is one of the most important aspects, because if the audience can’t even tell when a film is showing, there is no way they’ll bother to book a ticket.

I definitely could have improved on my design in a could ways, such as at second glace I note there is spacing on the top row, and could have been made to be a lot more even. I did actually enjoy this task more than I thought I would, but to improve would next time want to add some small graphics or illustration.

Reading Film Theater final

The project was to design a Reading movie leaflet for an International audience and family.

It was difficult to try and put all the information in (2) two columns at the same time make it legible and readable for the target audience but over some time I was able to overcome this difficulty.

I originally wanted to follow the University of Reading logo colour red as my background colour but was told from the peers feedback that it was not ‘aesthetically pleasing or easy on the eye’ for a movie leaflet so I choose a darker shade (maroon) as my background colour so that is can have a better contract with the white text.

I use a basic layout of the border around the edge with a white box at the bottom with a maroon colour text so the information would not blend in with the movie listing information and give it a bit of a hierarchy. The result made the text easier to read and stands out the most. Overall, it was effective.

When printing this work I found out I made a lot of little mistakes that I could not notice on the screen such as some spacing issues, line lengths and cutting someone’s name in half. I Should try to make sure to keep a consistent layout and make sure to pay close attention to the detail. Overall, I think I did really good work.

While doing this task I learned that it can be hard to keep track of all the different types of data you might need to handle when doing information design. I thought that my stylings were sufficient but on closer inspection I missed highlighting a lot of information, such as what language the films is and whether the film has subtitles or not. I also now have a greater appreciation for how hard its can be to get all of your information on one page, as it took a lot of adjustments so that the text fit snugly within the margins of one page. Feedback indicated that my decoration clashed with some of the information for the films, so I increased the transparency so that the text contrasts more with the background decoration.

Every time I add my flyer as media it seems to add a link to the PDF version of it. But anyway here is the link below to click on if you want to have a look.

FLYER BRIEF

I chose to use only black and white, as I felt it differentiated it as a flyer rather than a poster (whilst keeping it simple). I used lines to separate each film and make it easier to read. I used a grid system within the 2 columns, to make the date, rating and time easier to follow and read rather than just a block of information.

I added in about us at the bottom as I believed that it is important to know who to contact and where to go.

Task C – Cinema Listings

The feedback I was given was pretty positive but I made a few changes to the listing. I added a key for the symbols (cc) and (ad). This is something I chose not to do in my original design as I didn’t think it was necessary with the symbols being well known but after feedback I remembered the brief stating the listing must be suitable for international users. International users may have different symbols for subtitles and audio description so the key is important in this sense. Another criticism was that the text within the film descriptions often cut of mid word onto the next line so this is something I altered.

Here is my current final draft for the cinema project, my feedback suggested that I re arrange the halloween listing so that it flows down rather than across, and so that the ownership of the heading becomes less ambiguous. I edited my work by placing all the halloween showings on one column, and the regular showings on another.

I considered putting the halloween showings in a box but thought this might not look quite right, so i just moved them and edited the sizing and spacing a little to make it line up. I also changed the spacing between some paragraphs a little by moving the showing time onto the same line as the showing date, widening the space between the paragraphs and the headers.

Although I had a comment that the colour scheme might be visually confusing, I felt that it was what worked best and so kept it as it was. I did change some of the decorate elements as they did seem a little overwhelming, so I removed a few and changed others to give the illusion of more space.