In week 2 of Autumn term, we were joined by typeface designer, Toshi Omagari. In this session, Toshi presented a wide range of enthralling videogame typefaces showing how they function to immerse users, along with providing students guidance on how to expertly produce typography for different projects. Followed by an 8×8 pixel type workshop and a fun retro arcade style party!

Arcade typography

Toshi presented many retro arcade typefaces, explaining the evolution of how type was designed since the start of videogames, emphasising the importance of type’s legibility and its interactive elements. His passion for arcade game typography came from Toshi being surrounded by arcade games in Japan whilst growing up. The wide variety of gaming’s colourful and animated type strongly influenced Toshi’s existing interest for fonts fonts and the characteristics of typefaces. This love for typography and videogames inspired him to research and write his book on Arcade Game Typography. The book contains a plethora of arcade game typefaces that Toshi researched to show how type in videogames interact digitally and how type is designed to present messages to audiences on screen.

Arcade Game Typography by Toshi Omagari.

Students were interested in how type has developed over time with the evolution from black and white to a wide array of colours and the introduction of drop-shadows, gradients and the progression of multi-lingual type. Toshi explained that ‘these fonts have been with us the whole time, but there was no comprehensive effort to document them. Maybe because it was not considered a serious subject by professional typographers, or maybe too technically demanding.’ But as he had shown students, there is no subject too broad or niche to explore when researching graphic design, which is comforting information for the part three students writing their dissertations. 

Toshi Omagari analysing pixel typography and how type interacts with the videogame on screen.

Pixel workshop & pixel party

 

Students were engaged in various pixel typography exercises.

The department held workshops lead by tutors after Toshi’s lecture. Students practiced colourful Lego letter-pressing pixel styled letters, as well as creating fonts using post-it notes where students won some great prizes!

After the typeface workshops, the dance-mats and arcade games came out for a fun night of music, food and drink in the department. From games like Pac-man, Streetfighter and Mortal Kombat, students had an array of games to play while socialising with their course-mates. To conclude, all students and lecturers had an exciting day learning about retro typography and having the opportunity to play some classic arcade games.

Students loved playing all the retro-arcade games!

Conclusion

From arcade game typography to the pixel party, students adored this week’s Baseline shift. Students gained a lot of insight into producing typography along with the fun of playing against their classmates in retro arcade games.

‘His presentation was so intriguing and the passion behind Toshi’s work was incredible! ’ – Part 1 student

‘This Baseline shift was very interesting! I loved it.’ – Part 3 student

In week 8 of Spring term, we were joined by Naomi Games, the daughter of Abram Games, who was one of Britain’s most famous designers. Naomi told students about Abram’s life as a graphic designer during World War Two, along with memories of her father during his career, and his wish to become the most successful designer in Britain.

Developing skills

Naomi explained how her father was taught airbrushing and photography by his father. He became highly skilled and began to build a portfolio of posters. After his time at St Martins School of Art, Games taught himself to draw, which he often practiced whilst staying with his father. Expanding knowledge and skills with different tools and building a professional portfolio was his focus, which is still relevant to how students dev elope and show off their abilities today. Games was told he would never achieve his dream of becoming the greatest poster designer in Britain by his headmaster; but he pursued his talents and work with pride, as all students should.

Naomi said that the ‘Your talk may kill your comrades’ was Games’ favourite poster design because of its message and visceral concept.
Source: https://www.creativereview.co.uk/remembering-abram-games-wartime-work/

‘Curiosity courage and concentration’ – Naomi Games

Inspired by the likes of Mckinght Kauffer, Games continued to produce posters, winning various competitions. When war broke out, he was commissioned to design posters to encourage more men to enlist. During the talk, students learned about Games’ effort to communicate simple messages with intense emotions through the combination of photography, typography and the use of his airbrush. Learning to combine a multitude of useful techniques opens many pathways for students when trying to produce unique solutions.

One of Abram Games’ most famous posters, Naomi revealed that her mother’s name is hidden in the knitting in the poster.
Source: https://www.pinterest.co.uk/pin/466052261409744207/

‘His posters were visceral and realist, making his work hard to look at but more noticeable’ – Naomi Games

Conclusion

Naomi bringing her father’s work to life was inspiring for students. Games’ work showed us ways of harnessing current technology to create emotion and impact in design work.  This talk taught students to pursue their passions along with developing new skills to create more (and more innovative) solutions to design problems. Listening to Naomi speak about her father’s work, one of the greatest poster designers in Britain’s history, was motivating for students working on their own projects.

‘Her experiences through seeing her father’s success was heart-warming to hear.’ – Part 2 student 

‘She let us look at the examples of work and the airbrushes. It was amazing. Really loved this session. Glad it was in person.’ – Part 2 student

Week 5 of Spring term brought us Harkiran Kalsi (Harky); designer, illustrator and hand letterer who has worked with companies including The BBC, New Balance and EA Sports. Harkiran took us through the journey of her career in design and taught us the importance of determination and stepping out of your comfort zone.

Breaking into the industry

Harky was introduced to the world of Graphic Design through her Art Foundation course at Coventry University. As a Graduate she struggled to break into the London-based industry she dreamed of being a part of, interviewing for a spectrum of jobs and failing. She stressed the importance of taking failures in your stride – with every failure is another open door with different opportunities. Eventually, an opening at Comic Relief allowed her to break through.

‘Failure is always going to be a part of it… Embrace it!‘ – Harky

 Harky’s lettering series to on the topic of ‘gratitude’ opened her up to opportunities with companies like Footlocker and The London Marathon. Her love for running plays an important role in her networking, with her running group ‘Run Dem Crew’ introducing her to many opportunities for commissions when she would eventually become a freelancer.

Making the jump into freelance

While moving to freelance work was a big decision to make with no agency work to show, she quickly secured her first gig despite the doubt she and others had. In fact, she found she was booked constantly on a variety of projects. She has worked on website assets, social posts and documentaries in the past few years. Now, Harky has begun mural painting. She believes that, as an artist, it is her duty to spread messages she believes in and stand up for communities.

Conclusion

Harkiran’s talk was a massive dose of positivity, showing us that – no matter how dark times get – you should never give up. Step out of your comfort zone, experiment and embrace being imperfect. Her determination to make her way into the industry proved that the problems do not define you – you can achieve your goals too.

 

‘Loved seeing her work and her journey, I found it really inspiring.’ – Part 2 Student

‘Harky’s authentic and real talk of her struggles in design were incredibly interesting, giving a sense of the life of a designer without just presenting the good parts. It’s really great to see that the path through work isn’t perfect.’ – Part 1 Student

‘I’d definitely want Harky to speak again next year. Her outlook and honesty was hugely inspirational.’ – Part 1 Student

 

 

In the final week of Autumn term, we were joined by Monotype’s Marie Boulanger. In this session, Marie described her experiences in type design and how her life has helped to inspire her personal journey through designing typefaces.

 

 

 

 

 

 

 

 

 

Typeface design, exploring lettering and their purpose was always Marie’s passion

Type & expression

Working for Monotype, Marie’s role as an Art director for campaigns and making a narrative story for audiences was her dream career path. She explained how her love for type design stemmed from her childhood. Being born in Paris, from a young age she was exposed to expressive French lettering and signage. Marie pursued her interests by designing custom lettering for branding while freelancing, and taking part in the 36 days of type challenge, which encourages designers around the world to make a glyph once a day.

Marie felt that designing type was very personal and fulfilling for her, describing how type should be seen as a material and our hands are a tool to express ourselves. This helped to encourage students to find enjoyment in exploring many forms of design that are of interest to them, while being willing to be open to alternative opportunities, especially related to a career in design.

‘Type is a material, and the tools used are our hands’ – Marie Boulanger

 

 

 

 

 

 

 

 

 

The imagery and layout of stamps was always a great interest to Marie, they were one of her original inspirations towards design

‘Get involved in projects that help heal and feel good’ – Marie Boulanger

Conclusion

Marie’s insight into the creation of typefaces and her experience shows us that the journey to becoming a successful designer is through a student’s desire to observe our environment and strive towards designing to make ourselves satisfied. 

‘Very personal talk, which made it very inspiring, my favourite baseline shift so far’ – part 2 student

‘Honestly so many words come to mind, inspiring, encouraging, exciting. The baseline shift sessions always make me feel so inspired to go and make something cool and creative but this one in particular I loved’ – part 2 student