My original sketches were designed based on varying users, but the two final sketches I landed on were based on working for teenagers, couples and young adults. I chose to achieve this by having the actors, titles and times of the highest hierarchy as these are the things which appeal most to these categories without the presence of a trailer, poster or synopsis due to the familiarity of names or attention grabbing titles. I decided to highlight these elements through the use of all caps, italics, weight and varying colours. I also chose two different text alignments to style the information.
I decided to have the age rating at the bottom of each listing, but in solid black as it would not likely be as relevant for my chosen users than, say, a family or someone looking to avoid adult themes. In one of my listings (Title emphasis) , I have used grey text across the actors and directors as well as the additional contexts of the films, to further emphasise the details in black (the title, length, age rating and location and time) which are left solid black. I made this decision to help separate the listings further from one another in addition to the breaks between, but I feel that the placement above the title leaves the actors still high in the hierarchy. In this example, the title is also italic unlike the other of my layouts again to further emphasise this and put them higher in the hierarchy of information.
In the second of my layouts (Actors and title emphasis), I used black for the actors and kept them above the title but smaller in size, to have these two details similar in hierarchy. I also kept the time and date of similar style to the actors as this is likely the next most relevant piece of information for my targeted users.
Overall, I found formatting these details fairly challenging which surprised me since there are so many different combinations which achieve a multitude of effects. However, this task has taught me the impact of such tiny details such as the difference a pt size can make to the whole page. Going forward i will apply my knowledge of these details into my work in varying contexts to achieve the desired effects.
Actors and title emphasis
One of my favourite pieces in the collections I saw today was this ‘Human Analyst’ ticket, from what I can assume came from a fairground stall, or similar environments. I was drawn to this piece particularly because of its simple format which is designed so efficiently for its purpose, in the way that the exact same design can produce a large number of readings for customers and would also provide a personal experience for the user. The use of hole punches allows a large amount of information to be communicated quickly and clearly which feels optimal for not only the user’s understanding but also business in aiding speed of work therefore enabling more customers.
Since I struggled the most on the first task with creating smooth edges on the cartouche, I decided to further the practice of this technique by creating a blood dripping effect from where the top line is and also to mirror the themes of the book. I also used the pencil tool to draw the rough guide of where I wanted the drip effect to run, which has resulted in a more organic appearance than if I were to use the oval tool to base the shape off of. Again, overall this task has helped me learn how different tools can be manipulated for different purposes.
70s retro theme
Initially, I started my logo thinking of mainly curved lines and neutral, warm tones. As I began to work in illustrator, I experimented with curved typefaces and settled on this chunky and organic shape font. I separated letters from my name to create a larger ‘M’ which allowed the letters to fit together better and create a more rounded appearance when alongside one another. I also decided to use a white stroke around the main name, to highlight this above the ‘designs’ below which I wanted to be secondary to the name and then closed off the negative space by using two circles and the ‘blend’ tool, to create a background reminiscent of vinyl records and in line with the curved lines I initially wanted to pull into the logo. I tweaked these variables until i found a balance i was happy with; however I would prefer to use this logo in a circular format rather than a square to eliminate some of the empty space and draw the eye back again to the centre logo.
Signs around Campus
I decided to focus on the relationships between colour of letters and the background they are presented on for this project, where I found that the majority of lettering is white or black and surrounding by a bold and eye-catching colour. When looking at the majority of signs it is evident that this design choice is made to initially capture the attention of a passer by through a large body of bright colour and then have the lettering as the secondary, despite the text being the core of the sign. I found that this technique is more effective than say, a white sign with red lettering, since there is a larger body of white which does not grab the eye as efficiently as a bold colour.