In an A5 format, the Reading film festival flyer had to demonstrate the relevant information in a small space, which I found particularly challenging using this space efficiently to a positive aesthetical outcome. I used a dark blue colour background so that the black text could still be seen and understood. The age censor of the movies I wanted to be the most obvious to the audience and seen before anything else, this way, the audience know which movies they are allowed to watch i.e. If they are children they can watch; U, PG, or in some cases 12 if they are accompanied by an adult. The serif font , minion pro,(a mature font)shows information more orientated towards older people such as the director of the film , actors and where it is showing, the sort of info a child would arguably not be too concerned about past the title which is in serif , Acumin Variable Concept. Overall this flyer does the job it needs to do displaying the information in a format readable. However, I do believe it looks a bit squashed together and would benefit from more space by maybe using a smaller font and general layout the sheet. It also is fairly bland, aside from the 2 colour restriction, including black , I would like to have included more texture to create a more interesting looking design .
In addition to recreating the penguin book design from scratch, we would put our own spin on the classic design with more modern fiction. I did mine on the 2008 movie Kung Fu Panda from DreamWorks. In order to reflect the main characters loving persona, a warm colour that can appeal to kids, the target audience of the movie. I switched out the classic orange for a warm purple colour. Further alterations are that of Po the Panda in the place of the famous Penguin and where the writer of the books name would usually be, the name of the voice actor Jack Black is there. I chose to use him as it is a recognisable name and arguably more recognisable than the writer of the movie. Penguin books also always have a tagline, I used one from a poster for the movie, ‘Prepare for awesomeness. Summertime is Panda time. He’s not a big fat panda… he’s THE big fat panda! ‘a humorous quote to help depicts the comedic tone of the movie. If I were to make any alterations, I would like to make more changed to make the Penguin book design less recognisable, maybe to do so I would have to pull from a more complex source such as a different movie or book.
My chosen theme was labyrinth , in order to emulate that theme, i drove to make my book appear as if it has travelled through a vortex, a journey that can be seen throughout the layers of the book itself. To create texture i shaved down the sides of the pages and carved a whole all the way through to the other side . Furthermore, i singed and burned pages to represent the journey the characters of the book go through . It is distressed with a sense of hope , as there is light at the end of the tunnel i created with a torch , this is able to shine through the book as a whole as creates an interesting aesthetic . I would like to make some altercations such as removing the text of the book from the front cover to create more ambiguity .
With the design brief , Britain in mind, I thought , as opposed to depicting Britain in a traditional sense, such as with big red buses and telephone boxes, i would display Britain in its current climate during the coronavirus pandemic. This image is a recreation of the British £5 note , with a covid 19 era Boris in place as the key figure on display , using a Great Britain facemask. As a famous landmark, always featured on notes , Big Ben can be seen , this is also to further familiarise the audience with its setting on Britain .The base on Big Ben transitions into the chart for infections on the rise. Further alterations to the original £5 design are the , 2m instead of £5 , in referance to how people had to keep a 2 metre distance from each other during lockdown. The rule of six text replaces, the Bank of England.The final element of text ‘ DOnt go to work ‘ has colour to emphaise how the quote can mean either do or do not go to work , a reflection of the confiusion caused by the Prime ministers speeches.Colour i used sparingly as a display of the dark times we are living in , however, some colour shows that there is still hope . A final addition i wished to have made was to feature a map of Britain in the background behind Boris and Big Ben in the upper half of the note .
Using the Futura typeface, both medium and bold, I experimented with how the 2 letters – A and P could be incorporated together as a single unit, motif or symbol. I began by merging the letters next to each other, however it seemed that it could easily be misread as a letter R. Therefore, I explored flipping one of the letters upside down, leading to my 7th and final design solution, where the cross bar of the A merges into the the counter of the P. This creates an interesting ‘impossible staircase’ type aesthetic. I would like to further explore with colour .