This week, we welcomed back four Reading alumni to talk about their diverse experiences and insights from life after University.
Luke Carter
Being courageous
Luke Carter started our alumni talks by focusing on the key reflections that graduating designers should be conscious of. Luke started as a junior digital designer, but then gradually moved into video editing before making the big shift to starting his own video editing company, BraveBrand. Freelancing wasn’t a smooth uphill journey, especially when he faced challenges bringing his business online during COVID-19. However, these challenges ultimately prompted a shift into a different area of branding: brand consultancy.

Be the right creative
Choosing to be the right kind of creative is a point that left students reflecting after the talk. The debate centred around whether you are a creative who brings energy and attitude to your work to produce engaging outcomes, or someone stuck doing the same thing on a loop. It is important to note here that Luke refrains from becoming the second kind of creative but emphasises that if you do, it’s crucial to “recognise what part of the creative industry makes you light up with passion”. He also highlighted that “the difference between those who feel lost or creatively stiffed and those that feel a deep sense of joy in their work is driven by something deeper”.

Real world advice
A question posed by Richard Leider, which Luke often quotes to himself, is: “If you could live your life over again, what would you do differently?” This question inspires Luke to be courageous, ensuring he is living his life’s purpose without overthinking his decisions. He explains, “It’s about choosing any path and moving forward, instead of worrying what path you will take … pick one and commit fully. All roads lead home”. This message of courage and commitment is something students can take forward as they navigate their own journeys.

Jannah Holder
Choosing to freelance
During her time at university, Jannah juggled a creative internship, a part-time job, running a business, and content creation, all while completing an intensive degree course. Jannah graduated in 2023, and not wanting to become complacent and reliant on the salary and structure of a nine-to-five, decided to instead jump straight into freelancing, expanding her existing business, knowing that she always had her degree to fall back on should she need it. Jannah now runs a brand design studio, Digitals by Jannah, specialising in strategy-led development and creation, working internationally with a range of businesses, offering core services such as logos and brand guidelines, to bigger productions such as physical displays, and web/app development.

Long lasting client connections
A client will often find Jannah through her website and reach out through the enquiry page. Every single client is vetted before agreeing to ensure that they align with her ethos. Jannah gave students some valuable advice, “do not take on every client that comes through, being a yes-man can work against you, as it has for me in the past”. This is not the only lesson that Jannah has passed on through her talk – another is the importance of forming long-lasting, professional relationships with clients especially when freelancing as these connections strengthen your security. Jannah explained that once you have worked with a brand, your name is tied to that work, so a clear strategy should always be considered rather than simply aiming for an aesthetic outcome. This supports the design thinking that is taught within the Department of Typography & Graphic Communication, with students required to submit rigorous research, and strategies alongside submitting a final designed outcome.

What makes me different
One of the highlights of the talk was the section on how you market your services and, importantly, yourself. Jannah made it clear that “learning doesn’t stop after university and education is what sets you apart from others”. Students were relieved to hear that learning about en-dashes, orphans or alignment of text can help them stand out from others. Understanding that the typographic knowledge we gain from the degree is valued by others and considered a unique selling point, is a fantastic takeaway for the students.
Sam Garrett
Showcasing your creativity
Sam opened his talk discussing how his dissertation research informed the branding design for the 2023 Degree show, Flux. This involved experimenting with and developing a modular system for scaling up type, which left him with a more open-minded view of what can be done with fonts. While Sam had mixed feelings about this project, it was great for the students to hear there is value in experimentation, and exploration. Sam made the most of the letterpress studio in the department to create a custom Monogram, that he now uses to identify himself across his socials. This inspired him to expand the font, designing a lowercase set to sit alongside the existing uppercase wood-type (even if he did later find that an existing lowercase sits somewhere in the department’s extensive collection).

Getting a job
The importance of building your portfolio was highlighted by Sam, finding a way of showcasing your work in a format which is engaging and professional. Sam gave the students a great tip on how to find Design studios, which was to search for ‘studios’ under the following lists of large-scale corporate firms such as Pentagram. Once you have gained a list of studios and browsed through to find ones that would suit you, all that’s left to do is to reach out via email. Sam has sent around 300 emails to different studios, his advice is that sometimes you have to ‘take the hit and keep going’, because persistence will pay off eventually, as it has for Sam with his current role at Utile.

Nelly Bridger Morales
Confidence is key
Nelly is a recent graduate coming back to inspire students through her talk, just a year after graduating. Nelly began by highlighting the importance of the degree show as this was where she connected with her current employer. Nelly made the point that visitors will only be spending a few moments at your stand during the degree show, so giving them something like a business card to take away with them can allow them more time to view your work, outside of the short time you have their initial attention. One of the main factors that Nelly attributes getting scouted to is her confidence, the way you choose to interact with others has a huge impact on how employers perceive you. Nelly had done her research prior to the degree show, with an idea of an employer she wanted to make an impact on, and that she did by jumping in on a conversation and asking her target employer to come and view her stand that he had previously missed.

Junior designer at TDL
Nelly has started her journey at TDL-creative, an information design company based in London. One of their main focuses is ‘Bid design’, which is a proposal submitted by a company when trying to win a large project. Alongside collaborating with senior designers and leading smaller projects, Nelly is constantly learning new skills and finding opportunities to stand out. It was refreshing for students to hear that the first couple of months of employment were dedicated to training, to fill in the more niche skill gaps that are not covered on the course. The ability to stand out is vital and Nelly stated some skills that TDL look for when searching for talent. These include: a good attention to detail (whether this is looking at en-dashes or alignment), having strong software skills, being able to demonstrate your research and explain your work, having confidence in what you do, and lastly showing curiosity and an explorative attitude.

Key takeaways
- You don’t need to have it all figured out straight away.
- Be clear about your purpose.
- The degree show is important – but it’s not your only opportunity to get a job.
- Rejections are normal – and not always about your work.
- It can be difficult to know your value when you graduate, this comes with experience.
- It’s never too late to send an email to gain work experience.
- You can never apply for too many jobs.
– Written by Tilly Dobson