Emmeline’s minimalist design concept was inspired by the Swiss typographic design she studied in our history of graphic communication module. She says:
To appeal to prospective design students, I needed to create a consistent brand. I took inspiration from a design style that I have never experimented with before, but one that I absolutely adore – Swiss typography.
I wanted to represent the historical and educational aspects of the course, having been exposed to Swiss typography and its influential designers through lectures and seminars focusing on the history of graphic communication.
So, feeling inspired particularly by the likes of Josef Müller-Brockmann, I created a minimalist, primarily typographic design following a grid structure which is so commonly seen in Swiss typography.
We look forward to displaying Emmeline’s award-winning banner at our forthcoming open days.
We were very pleased to welcome alumni Craig Melvin to the Department during our recent Part 2 ‘Data Visualisation’ project.
The Part 2 brief was to create an awareness-raising poster and short animation about some aspect of either ‘Climate Change’ or ‘The Refugee Crisis’. Students presented found data using a combination of graphs, charts, diagrams, tables, maps and infographics. The challenge was to tell a story and find ways of engaging interest whilst being accurate, factual and informative.
Craig graduated from our BA course in 2014 and went to work for TDL London, a design agency founded in 2005 by MA Information Design alumni, Oliver Tomlinson. TDL London specialise in using diagrams and design methods to transform information. They use a combination of Process Charts, Explanatory Diagrams, User Journeys, Illustrated Storyboards, Maps & Locations, Data Visualisation and Interactive Diagrams. Craig spent the day giving insightful feedback to small groups of students. He also showed some of his recent work for a refugee charity (pictured below), and told students about his experience of moving on from the Department into the world of work.
This workshop, based around the printing press collection in Typography, attracted postgraduate students, academic staff, museum and library professionals, and members of the public interested in the materiality of text, books and ephemeral documents.
Participants used the presses under craft supervision, and had a go at casting metal type.
They printed a page from the Gutenberg bible on a reconstructed one-pull wooden press that Gutenberg would have used, as well as 19th century woodblocks on another.
Alan May demonstrated printing of a Fust and Schoeffer 2-colour initial.
The workshop culminated in a fascinating talk by Dr Elizabeth Savage (British Academy Postdoctoral Fellow, Centre for Material Texts & Research Fellow, History of Art,Cambridge University) ‘Deciphering the First Colour-Printed Images in England: The Book of St Albans, 1486’
Five talented design graduates, five talks, and five very different approaches. Last week, our Graphic Communication BAs got an incredible insight into the range of career paths that might await them when they graduate.
As part of #UoREnhancementWeek, we asked some of our alums to come back to the Department and give 20 minute talks about their experiences since graduation. With such an open brief we knew we’d see a range responses, but the diversity of what the students experienced couldn’t have been more marked. Our speakers covered such a range of visual approaches, client bases, budgets and presentational styles that it was hard to keep up. It was a great reminder that personal expression is at the core of what a designer has to offer, even if most their work is constrained (perhaps quite rightly) by client needs and practical realities.
I found the alumni talks really useful. It was great to see what people are doing now and how they got to where they are.
Sarah Carrington. Part 3 BA Graphic Communication
In offering advice and encouragement to the next generation of designers, the themes that emerged from the day were:
Hard work and persistence pay off
Play up a your genuine specialism in typography, it’s not that common in the industry.
Make the most of the Real Jobs scheme, it’s your USP at interviews
Think about what kind of specialism, sector, scale and working environment will really bring satisfaction at work (and at home).
Will Hicks spoke about his transition from practising designer (at Penguin, DK and, later, his own firm, Graphicks) to sales director. He’s still passionate about design, but hasn’t touched Adobe software for year. By embracing delegation, playing to the strength of his team and taking on a stream of recent Reading grads, he’s found a balance that keeps his staff satisfied and his clients coming back for more.
Hannah Smith felt like a designer in full swing, relishing the constant revolution in technology that changes both what we design and how we design it. With no meme left untouched, she raced through an introduction to cutting edge UX design overloaded with practical tips (get feedback all the time, ditch Photoshop for Sketch, usepanda.com, mobile first!) and really focussed examples that explored the minutiae and impact of good design (look out for the new checkout at asos.com soon, UI design with an exceptionally clear goal). It felt like a distillation of a whole years’ thinking in one 30 minute chunk. Amazing.
Rob Coomber managed to land his dream job as a wayfinder at Applied immediately after graduating, and he’s stayed there ever since. Rather than showing breadth in terms of graphic style or different kinds of design problem, Rob’s presentation demonstrated the breadth of experiences and scales that a wayfinding designer can enjoy. He’s pounded the rainy streets of the West End for the Legible London project, and sweltered in the heat of Dubai in the summer. In all instances, he’s looking at genuine user-focussed scenarios to identify and solve pinch points for tourists and locals alike. Rob is also an exemplar of the kind of calm, methodical, slightly droll approach that is often needed for success in this field.
Rebecca Kirby works in house as a senior designer for Scott Brownrigg, a large firm of architects. She painted a vivid picture of the kind of challenges that exist in convincing colleagues in a large organisation of the value of good design. By building great relationships and sticking to her guns on typographic detailing, she’s been able to ramp up the value that the firm places on graphic design. Taking on external commissions gives her the variety to counteract the brand consistency that flows through her standard project work (mainly proposals) and reaching out into environmental graphics has helped strengthen a connection with the studio’s architects.
Our final speaker, Tom Derrett , co-founder of daughter.is, stunned the group with a practical demonstration of the notion that a leader is defined by whether or not anyone actually follows them. He tore around the department with students in train, captivating the group with a real heart-on-sleeve tale of what it means to run your own studio, and which sacrifices are actually worth it in the long run (short answer, not your integrity). Tom’s visceral way of presenting ideas is something we remembered from his student days and it was a brilliant lesson in how to command an audience, without hiding behind a PowerPoint. Our course has a real focus on presentation skills these days, but Tom brought something that can’t really be taught. It just needs to be experienced.
Although we happen to be graphic communicators, we are, first and foremost, just communicators. Hearing this group of designers discuss how they found their feet in the industry was inspiring as much for the stories they told as for the work they shared.
This week our part 2 undergraduates participated in exciting inclusive design workshops as part of the Breaking down Barriers project. Students wore simulation gloves to discover how conditions such as arthritis may affect user experience across print and digital design. Read more about the inclusive workshops here.
The use of typography and illustration in reading books for children has changed during the last hundred years. There has been a gradual shift from graphic conventions determined by printing and typesetting practice for adult readers to those more appropriate for beginning and emerging readers. Illustrations have become more important and many reading schemes used known artists to create the much-loved characters who featured in the narrative.
Lists and rankings are great fun, especially if you hit the upper reaches of the charts! That’s exactly what John Morgan, Reading alumnus and visiting teacher on our MA Book Design programme, has achieved in the Wallpaper* list of Top Twenty Graphic Designers. ‘Culture’s go-to art director’ is the way it describes John, picking up on his work for AAFiles, Tate Britain, the Venice Architecture Biennale, HMS Victory, and countless art-related publishing projects. Also cited by Wallpaper* as an ‘influential editorial designer’ is the external examiner for our BA programme, Simon Esterson.
Good typography is at the heart of government and public services: it enables access to information, builds trust, and ensures accessibility. This statement will not surprise anyone who appreciated the impact of the redesigned GOV.uk site, and similar efforts in other european countries. Well, now the US government has published its own comprehensive guidelines for the web, to “set a new bar for simplicity and consistency across government services”.
Dig down a bit, and the Reading connection is clear: the two typefaces recommended for all US government websites are Merriweather and Source Sans Pro. Merriweather was designed by MATD alumnus Eben Sorkin, and was based on his research at Reading for his typeface Arrotino. Source Sans Pro was designed by MATD alumnus Paul D. Hunt, as part of his work at Adobe.
It’s a nice thought that, through the work of graduates, a little bit of Reading’s methodology and attention to detail has found its way on sites that can impact so many lives.