Good typography is at the heart of government and public services: it enables access to information, builds trust, and ensures accessibility. This statement will not surprise anyone who appreciated the impact of the redesigned GOV.uk site, and similar efforts in other european countries. Well, now the US government has published its own comprehensive guidelines for the web, to “set a new bar for simplicity and consistency across government services”.
Dig down a bit, and the Reading connection is clear: the two typefaces recommended for all US government websites are Merriweather and Source Sans Pro. Merriweather was designed by MATD alumnus Eben Sorkin, and was based on his research at Reading for his typeface Arrotino. Source Sans Pro was designed by MATD alumnus Paul D. Hunt, as part of his work at Adobe.
It’s a nice thought that, through the work of graduates, a little bit of Reading’s methodology and attention to detail has found its way on sites that can impact so many lives.