Category: MA Information Design

Designing wayfinding systems for dual language environments

In our increasingly interconnected society, it is essential to design for diverse audiences and multiple languages. In many occasions the environments users navigate through must cater for their varied cultural backgrounds. With this in mind, the MACD wayfinding project provides design education that directly tackles these challenges.
In 2024, the project addressed the needs of users navigating bilingual dual script spaces. This allowed students to take advantage of the Department’s unique expertise in global scripts, and the diverse community of postgraduate students in Typography & Graphic Communication.

Students designed dual language wayfinding systems for indoor and outdoor environments, supported through contributions from leading figures in the field of typeface design, pictogram design and wayfinding. Notably, David Brezina’s talk addressed the anatomy of world scripts and compatibility with the latin script. David graduated from the MA Typeface Design in 2007 and is a leading figure in the design of global scripts through his foundry Rosetta. He is a regular contributor to the MACD. Additionally, Anita Meier-Walter from Moniteurs Berlin offered valuable insights into pictogram design within the context of wayfinding projects. Studio visits to Maynard and Applied provided the opportunity to learn from real-world bilingual projects, and to reflect on the challenges of helping people navigate large scale spaces, such as university campuses and busy transport hubs.

By combining English and a non-latin script of their choice, many students were able to work in their native language and address specific challenges of designing with scripts spanning Traditional Chinese characters, Japanese writing system, Cyrillic, Devanagari, Arab and Greek. See some these student projects here and here.

The Wayfinding project is open to MA Communication Design students of the Information Design and Graphic Design pathways.

Professor Michael Twyman on forms design and the history of forms

(Cross posting from Centre for Information Design Research)

We are delighted to be able to point you to a video of one of a series of seminars for masters students and postgraduate researchers in the Department of Typography & Graphic Communication. The seminars, covering a range of topics, are given during the academic year by Professor Emeritus Michael Twyman.

This seminar focuses on the design of forms and its history, and draws together the Department’s research interests both in the history of printing and graphic communication and in the design of information for its users. The seminar demonstrates the use of material from collections and archives, which has been a key part of the Department’s approach to teaching and research since the 1970s.

We are grateful to the Friends of the University for funding the preparation of this recording.

Minister for disabled people visits Reading

Dr Jeanne-Louise Moys and our recent graduate Ryzard Akita showcased Ryzard's inclusive design project at yesterday's Ministerial visit to the University
Dr Jeanne-Louise Moys with graduate Ryzard Akita following their presentations to the Minister
Penny Mordaunt, Minister for disabled people, health and work visited the University yesterday to find out more about our transformative Breaking down Barriers project on inclusive design.
Penny Mordaunt, MP visited the University to meet our Breaking down Barriers team.

Yesterday, Penny Mordaunt, Minister for Disabled People, Health and Work visited the University of Reading to find out more about our transformative Breaking down Barriers (BdB) project.

BdB focuses on embedding inclusive design in our curricula across the University. Typography have been highly involved in the project from its inception and were proud to present the ways in which we are engaging with inclusive design across a range of applications including digital, print and wayfinding design.

In particular, we were pleased to welcome Ryzard Akita, one of our 2016 graduates who is now working as a user experience designer, back to Reading. Ryzard presented his final year self-directed project – an innovative mobile app for visually-impaired users – to the Minister. Some of our recent MA and undergraduate dissertations on inclusive design were also on display for the event.

The Minister also engaged with some of the simulation tools we have been using in our courses to increase students’ awareness of the everyday challenges people face in terms of mobility, dexterity and visibility. She praised the project, saying: “Inclusivity and accessibility should be at the forefront of good design, and I’m delighted to see the University of Reading leading the way with their Breaking down Barriers scheme.”

Soapbox host one of our typography summer placements

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Visiting student Gabriela Lyrio Assreuy (far right) joined design studio Soapbox for her summer placement. Gabriela is pictured here with Soapbox’s team of Reading alumni from our BA and MA programmes (from left to right): Žiga Kropivišek, Megan Weston, Francesca Romano and Rachel Bray. Photo: Cormac Bakewell

Our Part 2 visiting student, Gabriela Lyrio Assreuy is spending her summer enjoying a stimulating, two-month placement at Soapbox. The London-based studio specialises in design that ‘helps leading policy, research and advocacy organisations to communicate their ideas’ and is the home to a number of Typography alumni from our BA and MA programmes (see pic). 

Gabriela says: ‘At Soapbox I’m having the opportunity to watch closely how a successful design studio is run and how to deal with real demands, clients and timelines. Besides that, I have been able to work alongside other designers in different sorts of projects mostly permeating print design, such as publication design, infographics, branding. From typesetting to creative design processes, I am putting my abilities to practice and gaining new valuable skills and knowledge that will be essential to build a successful career.’

Soapbox designer and MAID alumnus, Žiga Kropivšek commented: ‘Introducing new colleagues to the work process is always a struggle, that is why working with Gabriela has been such a delight. She was very quick to learn all the tricks and, coming from Reading, we knew she would have a sharp eye for typographic detail. It has been very valuable for our company that we could entrust her with more complex jobs so quickly and her ambitiousness and creativity surprise us again and again.’

Gabriela is a visiting student from Brazil. She has spent this year at Reading as part of the Ciência sem Fronteiras (Science without Borders) scheme. Since 2013–4,Typography & Graphic Communication have hosted three visiting students as part of this scheme. It’s been great having Gabriela in our part 2 cohort and we wish her well as she returns to her studies in Brazil.