At first I did a couple of sketches to see which type face I preferred and the different ways I could create a monogram.
I went with Garamond font as I liked the the flow of the letters more. I decided to take my bottom left sketch further as I liked the idea of having my first name Initial as the more dominant lettering, with my surname in the background. I thought it was ironic as in the name your last name is your family name whereas your first name is you.
I then draw it out as a line drawing and as a whole. I preferred the full type so took it further.
I played around with different media, from digital, collage to watercolour paint.
I researched some famous monograms and found that they consisted of 1 to 2 colours max, mainly black and white. which lead me to my final outcome.
Mini project – Lettering in the environment – Eric Kindel
For this project I focused on trying to get as much variety of lettering as I could. I started off by walking around campus, then I ventured into Reading Town Centre.
Once I had all my photos, the next step was to categorise them. I displayed my photos into a collage form with the topics of; ‘Warning’, ‘Branding’, ‘Advertisement & marketing’, and lastly ‘Signage’. These can be seen below.
I used Adobe Photoshop to edit each collage. I decided to remove the colour as I found it heightens the danger in these signs. Also it gave me a different perspective to examine the lettering. I found the type to be similar and all consisting of a san-serif font. I looked into this further to see what the reason behind this was and I found it was simply because they are easier to read.
Below, the rest of my collage’s can be found.
Advertising & Marketing