Five years after the first Greek Week-End in New York, Gerry Leonidas will return to the TDC. Already in 2007 Greek was becoming a central part of most large typeface projects, especially international branding applications. In the intervening years Greek has become a key aspect of professional designers’ skills, and a regular expectation in job postings. Just as importantly, Greek represents a particularly rewarding challenge for designers, combining a long and complex development with a relatively wide space for designers to experiment. The two-and-a-half day workshop will start with a hands-on research session, and include seminars on aspects of Greek typeface design, in-depth reviews of reference contemporary typefaces, and design critiques of work by the participants.
Gerry will also deliver a lecture at the TDC Salon on the deign of the forthcoming Greek-English Intermediate Lexicon, a major new publication by Cambridge University Press, now in its final stages. The Lexicon takes advantage of recent developments in typeface design, and offers insights into a particularly challenging typographic brief.