Lettering in the environment
For today’s mini project, we were asked to go out into the environment, around the university campus or out into town, and photograph lettering that we come across. We were not restricted in any way with what lettering we could take photos of, it could be anything from road markings, to building names and sign posts. Anything that we came across that interested us, we were told to photograph using different angles, lighting and compositions. This task really made me aware of my surroundings and I started to notice little things that I never did before. For example, the fonts and colours, the materials used, the shapes and techniques of the words displayed all around me. Actively seeking different forms of lettering around me enabled me to analyse the typography used to convey a message, instruction or display information and the effect it may have on the reader.
I came back with a series of photographs taken of all different words, phrases and names that I had found. We were then asked to sort these photos into groups of our choice. I chose 4 different themes which linked certain photos together and compared and contrasted them with my group. I found this project to be a fun way to learn about lettering in the environment and I came away feeling like my eyes had been opened to noticing new things.