Obsession
I chose the obsession brief and decided to take a quite literal approach to the storyline. The beginning of the book appears normal, until a mouse scurries along the bottom of the page, and from here the destruction mirrored in the brief begins through the majority of the book to convey the frantic search for the mouse. This continues up until the tears in the pages reveal a growing blackness, to represent that after all of the destruction there is nothing to be found.
Signs around Campus
I decided to focus on the relationships between colour of letters and the background they are presented on for this project, where I found that the majority of lettering is white or black and surrounding by a bold and eye-catching colour. When looking at the majority of signs it is evident that this design choice is made to initially capture the attention of a passer by through a large body of bright colour and then have the lettering as the secondary, despite the text being the core of the sign. I found that this technique is more effective than say, a white sign with red lettering, since there is a larger body of white which does not grab the eye as efficiently as a bold colour.
Key words:
Random word- Parachute
