Habibah Begum – Illustrator Task (Stickers)

Design Ideas and Design Processes

First idea…

First design idea of a sticker to compliment a podcast cover and postcard.

This is my first idea of a sticker. I began this task by selecting aspects from both one of my podcast cover and postcards, such as the same colour scheme and focal image as well as typeface. I decided on using the shape of a circle based on existing stickers I have looked at and thought this shape would be the most effective. I later placed the image on and adjusted the text to fit within the shape after watching tutorials on how to do so. I like this sticker however noticed how the precision of lines on this design could be more defined, to proivde a cleaner finish.

Podcast cover.
Postcard.

Second idea…

Second design Idea of a sticker to compliment a podcast cover and postcard.

This is my second idea of a sticker. This design is a much more simplistic attempt compared to my previous one and is designed for one of an alternative podcast cover I designed. I enjoy the colour scheme and I like dominancy of each colour, and how yellow is the most powerful, yet there is less of it. This allowed the sticker to have an easy flow of hierarchy. I like the simplicity of this design but how much it stands out also.

Podcast cover.
Postcard.

Third idea…

Final design Idea of a sticker to compliment a podcast cover and postcard.

This is my third sticker design which I found to be the most effective. I began this by adapting factors of my previous designs however referring back to my favourite podcast cover and postcard to make clearer links between the three, therefore used the title and typeface. Already this made such a big difference, so I later adjusted the image from being in full sight to being slightly beyond the shape to compliment the type, providing a more abstract look which I enjoyed. I then added a border which provided a stronger balance and developed this by modifying the weight of the strokes to create my final sticker design. I like the outcome of this design as it not only resembles my postcard and podcast cover but is effective independently.

The development…

1. Choosing the bearer of my sticker.
2. Placing in text and choosing the image.
3. Adjusting the image and text to be balanced.
4. Continuing to adjust placements of image and text until it works.
5. Cutting an image to fit within a shape.
6. Finalising details such as weight of strokes.

Software Tutorials

Initially, I knew the basics of how to use and function Adobe Illustrator, however lacked some understanding of more in depth and complex functions, such as cutting images and adjusting the orientation of text to fit within a desired shape rather than just in a text box with standard orientation, however after doing some research and both reading and watching online tutorials, I became much more comfortable to use these features and incorporate them within my design. Some tutorials I watched include https://www.youtube.com/watch?v=V-5j6tuPlQA and https://y-designs.com/ideas/tutorials/illustrator-tutorial-type-along-a-path-wrapping-text-around-a-circle/ as well as https://www.youtube.com/watch?v=E69lde513Yk and https://helpx.adobe.com/illustrator/using/cutting-dividing-objects.html which I found to be extremely useful links and helped me overcome some issues I was faced with when designing my sticker such as typing around a circular shape and cutting an image.

Watching and reading these online resources as well as the given tutorials provided, I am much more comfortable using illustrator to design effectively. I overcame my problems and am able to confidently use tools I was first unfamiliar with.

Even-though, I have developed my knowledge and skill set by a great amount through practice and learning, I still hope to build some more by watching alternative tutorials and learn how to use further complex functions and precision using the pen tool to design not only more effectively, but professionally for a much cleaner outcome.

Design Resources and Articles

Additionally, I found previous questions and answers to problems other people where experiencing similar to which, I myself was struggling with, so used them as guidelines to help me improve. I also read some online support given by Adobe themselves on how to use some functions within the software and what to do when I faced technical issues https://helpx.adobe.com/uk/illustrator/tutorials.html. I read online step by step guides to assist me in my designing, such as how to write along paths. One link I found extremely useful was, https://www.youtube.com/watch?v=4c4bEoT_mwE which taught me how to cut and divide a shape, in simple steps which were easy to follow along. I also valued the website https://helpx.adobe.com/illustrator/using/cutting-dividing-objects.html where I read on how to cut shapes at a much greater extent.

In general, I looked at websites on how to design stickers and overall sticker outcomes to create my own. This website provided a step by step guide on how to create the sticker https://www.stickermule.com/uk/blog/the-newbies-guide-to-designing-stickers-in-illustrator. As well as this, I studied pre existing stickers, to obtain inspiration. I did this by looking at brands and organisation and their merchandise as well as my peers work using Padlet, where everyone uploads their versions for each other to see their processes https://padlet.com/rewarner/TY1SK21_22.

I built my design ideas, my gaining inspiration from stickers I already had myself, by looking at the shape and amount of information on them for it to not be too overpowering, to design a sticker effectively.

The skills I have learnt and developed throughout this task will help me with future designing and I hope to build on more to ensure I have the correct knowledge and understanding to design both efficiently and professionally.

RFT Poster for a Father with two Children

I have designed a film listing for Reading Film Theatres Autumn 2017 programme with my chosen user being a father with two children both under the age of 10. To accompany my choice of user, I have chosen a hierarchy which stands out in order of importance, in this case which is the age rating next to the title as the most significant, followed by the date, location and time along with how long the film is in bold which is another extremely important factor for this specific user. At the end of each film listing, I have incorporated the director and actors which I believe is the least significant pieces of information for this particular audience. I have used the colours red and black upon white which compliment each other well and is clear to understand, with both a serif and sans serif typefaces.

Letterforms

Being given half the typeface, I had to draw the other halves of the letters to what I expected them to look like, taking into consideration, the curves, thickness and the sizes of the ascender and descender as well as the overhang of certain letters for the word to be visually aligned.

Copying letterforms

On the second task, being given certain letters of a particular typeface, I then designed other letters in the style of this such as a, c, b, d, u and f, following the form of the existing letters and how they curve varying in thicknesses and size. I have also learnt how letters work to be visually aligned, with the use of over hangs and ascenders, however the letters could be shaped slightly better, to provide a more accurate reflection, especially the serifs on the upper side of the U, I have learnt how they only form on one side, rather than across the stroke.

RFT flyer for a Swiss Professor

I have created a film flyer for Reading Film Theatres Autumn 2017 programme designing for a visiting professor working in Reading who is originally from Switzerland. To design accordingly with this user in mind, I have organised the order of type in a way of importance to the audience, with the title and age rating first alongside the closed captions/subtitles or audio description symbols as well as the country of where the film is based to give the user a much clearer understanding of which film would be suitable for them. Below this, I have used the date, time and location lastly followed by the cast and director which I think is of least relevance to this user.

Circus Poster

In Emma’s collections session, the circus advertisement really caught my eye, as the shape was odd in comparison to modern posters however the style of writing and colours remain quite similar. It’s interesting to see the development of posters from what they used to be to now and the hierarchy of importance for each aspect, however in this poster, there is quite a large proportion of empty space, which could have included the dates and times as it does not appear to. e there. The images are simple illustrations demonstrating the age of the work, and the lack of technology that was created at the time. The amount of typefaces used however show how they could be new designs so want to show it off. Overall, I like how unique this poster is in comparison to regular shaped ones and how the colours compliment each other well, however it is quite misleading to the eye as everything is of similar size so is difficult to understand which is the most important.

The Tiger Who Came To Tea

I have designed a book cover for my favourite childhood book ‘The Tiger who came to Tea’ in the style of the classic Penguin books, using InDesign. I have kept the cartouche as well as the logo and the same type face of Gill Sans seen throughout the original covers as well as the overall layout. I have however, changed the background to reflect the tiger, and have used colours to resemble the colours seen on the original over of the book; including, blue, purple and pinks. I like how this as turns out as it reflects both the book and the Penguin style, however, if I had more time, I would draw a tiger to replace the penguin logo to be of more relevance.

Noise

After choosing my I chose the theme if ‘Noise’ with was a story of siblings who were forced onto the streets through a window of their house due to hearing noises in smaller sections of their home. I began by altering the book accordingly, with a house cut in the middle and a window in the beginning and ending covers to show their escape route, which ties in the stories, beginning, middle and end.

Information Signs

Instructions, Information and Warnings

Looking around the environment, I chose to obtain pictures of information signs and compare and contrast to one another to see their significance. I noticed how the signs were mainly made using the primary colours; red, blue or yellow, as well as green in regular shapes such as circles to give orders and triangles to give warnings. The text upon them were in a sans serif font in either black and white which enabled them to stand out and portray a clear message effectively to the audience.

The Great Gatsby

I have recreated the classic Penguin cover, using InDesign, to practice my skills and gain some new ones by learning to draw different shapes as well as adjusting the leading, tracking and kerning of characters to reflect the original. I like the overall outcome, however if I had more time, I would redraw the cartouche shape to be more accurate and seamless.