Author: SerenaLo

Logo the first impression

Design Ideas and process

I have always wanted to design a logo of my own. A logo is usually the first thing that catches the eye and it is important to give a strong first impression. A good logo is memorable, giving people a sense of comfort because it is representative.

 

Imperfect and accepting.

The first one was one of my earliest designs and the whole logo was hand-drawn. I used a semicircle around the letter S. The letter S stands for my name and the semicircle means I am not perfect and I still have a lot to learn. The open half-circle represents the willingness to accept other people’s opinions and gain more knowledge. And the lines and patterns in the letter S represent my inner thoughts.

 

 

 

Not too complicated, too simple, or boring.

The second design is an improved version and one that I am quite happy with. My name is no longer handwritten but by a type tool.  I really like the colours of the logo, so I will keep the colours. The flower on the left seems to steal the attention from the letter S, which is already patterns inside there. The whole design has become a bit confusing. By removing the flower and the semicircle on the left, the letter S catches the attention back. The whole design is no longer too complicated, but not too simple or boring.

 

Out of my comfort zone.

I think the logo from the last one is too pink and gives the stereotype of femininity and girly. I wanted my design to be welcoming to everyone, so I adjusted the background colour and the pattern colour. This is one of my favourite and most satisfying designs. It doesn’t feel too girly without giving up too much of my favourite colours. This version is simple, as I have added some small designs to it. The absence of the half-circle design means that I am no longer in my comfort zone, but open to different opinions, criticism and change.

 

Software tutorials

After reading the essential and recommended tutorials, I feel that I have a better understanding of illustrator. It is useful for me to follow and go step by step. I have more confidence in using drawing tools. I also tried different typefaces, and I enjoyed playing around with different styles, colours and patterns. Because of my lack of experience, I am not sure when to switch tools.
I will do more practice and hopefully, I will become more proficient in illustrator.

I really like watching tutorial videos on youtube. I’m a beginner in illustrator and I got a lot of inspiration from them. I feel that I can find answers to many of my questions in YouTube tutorial videos, and they even inspire my creativity and imagination. The YouTube tutorial video, ‘5 MIND BLOWING Logo Design Tips’, has really helped me a lot. I got a lot of great and straightforward tips so I had a good start and process in creating my logo. I am very grateful for these tutorials as they have provided me with useful advice. This helped me to design my logo with fewer mistakes and less downtime due to their clear instructions. I’m glad I finally finished a design that I like and am more satisfied with. I would like to develop more skills in illustrator, and I hope that with more practice I will be able to enhance my knowledge of using illustrator.

Resources for research and inspiration

Logo examples.

During the research, I came across a resource that impressed me, which was not very long and straightforward to the point. It states 5 principles of logo design and which are simple, memorable, timeless, versatile and appropriate. I understand that a logo is to communicate with the readers and create something that resonates and is memorable.  Examples are also stated in the blog which allowed me to take them as references. Those ideas inspire me to look at similar materials the common and popular logos have. I referenced different logos, for example, Facebook, Youtube, Twitter etc. I found that most of them are simple in both the illustration and colours. This helped me develop my own logo design and I decided to keep my logo simple.  There isn’t more than one object in my logo design and I keep the whole logo in two colours.

Podcast and Photoshop

Design Ideas and process

I’m going to introduce the podcasts and for the first one, I’ve used a light pink (#fde9f4) background. I think it’s a milder colour, and I’ve put a computer illustration in the middle. I think that graphic communication often requires the use of Adobe software on the computer, and Photoshop is very useful software. Photoshop is also the software I use to create my podcasts.
I believe different typefaces give the reader a different understanding and feeling. In the podcast, the illustration is behind the text and the colours I chose (#bddbd9, #e3d7ed) are lighter and smaller in size because I didn’t want audiences to focus only on the computer and ignore the text I was trying to convey. The text in the bottom left corner is relatively unimportant, so the size is smaller and placed on the bottom left. But I didn’t want my readers to miss this information, so I used a brighter colour (#fff4de). It’s a great way to get the reader’s attention without stealing my theme and ending the whole podcast.

Simple and minimalised.

For the second podcast I used a brighter yellow colour as the background, I think yellow is the brightest of all colours. Many people think it is a colour that represents happiness, optimism, enlightenment and creativity. I wanted this podcast to have a positive feel, so I chose this colour (#ffde59). The theme of my podcast is graphic design. Above this theme, there is an illustration with different buttons representing different topics. The illustration is not complicated, as I wanted my work to be simple and easy to understand. In the design, I have taken reference from the general layout of a podcast on the phone. So I put in the forward, backward and in-play graphics under my theme. I chose to use the in-play graphics rather than pause because I think the knowledge of graphic design is endless and can’t be suspended. If in doubt, you can go back, master it, go forward, but you can’t stop.

Bright and eye-catching.

For the third podcast, I used the colour orange (#cf6b49) because I think orange gives people a sense of energy, warmth, and health. Instead of using a brighter orange colour, I used a milder orange colour. As the podcast is seen through the screen, I wanted this colour to soften the irritation to our eyes and make my readers feel comfortable watching it. The second main colour is white, which represents innocence, safety, understanding, possibility.

Warm and comfort.

I wanted my work to bring out a positive feeling. I used the illustration of the headphones because a podcast is an audio file for easy listening. The square at the back is an irregular illustration that draws attention to the pattern without being too obtrusive.
The text at the bottom is the theme of typography, which is obviously a little larger than the graphic communication on the right. Although typography is the theme, it is because I think it is closely related to graphic communication. I wanted to draw the reader’s attention to the graphic communication but not steal the whole thing, so I added a soft beige (#efe8d8) rectangle to the back. The flowers on the side are to add a sense of life to the monotonous background.

Software tutorials

I did a few different versions and colourings in photoshop at first and used different photos to piece together, but the results were not very satisfying and not what I had expected. Because I wanted my podcasts to be a simplified style, I decided not to use photos. I started to gather more information and re-imagine my idea, then simply drew the layout and illustration of the podcast on my iPad procreate. This first draft has given me a strong knowledge of what typography is available when I am actually working on my typography. What can be used, what can be changed or what style I can use. And how I can change my typography depending on the size of each image. I think this is very important and I enjoy the process of discovering different styles. I then went to photoshop and split them into different layers and put different colours on them, and could balance the size, space and layout etc. I enjoyed the process, I’m a beginner in Photoshop, so I watched some basic YouTube tutorials, I got a lot of inspiration and made a lot of different versions, I’m glad I finally finished a design that I like and am more satisfied with. I would like to develop more Photoshop skills, as I think I am weak in colour mixing and I hope that with more practice I can enhance my knowledge of using Photoshop. This is a short video I watched on Photoshop skills, it was easy to understand and helped me a lot when I was making these podcasts. Because I needed a basic understanding, it was important to build my inner mind.

Resources for research and inspiration

I referenced different podcast graphics, and these six gave me the most inspiration. I referenced the gentle but attractive background colours in figures 5 and 6.
My inspiration for podcast 1 came from the computer in figure 1. Graphic design and computers co-exist, so I added illustrations to my design.
The inspiration for Podcast 2 came from figures 2 and 3. Because podcasts are usually designed for the player, I used this concept. The illustration comes from the player in figure 4.
Podcast 3 is a little different from the first two podcasts in that I have taken references from Figures 5 and 6. The two-coloured background in figure 5 creates a prominent illustration, which I really like, so I have added similar elements to my design.

Fig 1. The connection of graphic design and computer

Fig 2,3. Podcast in the players
Fig 4. The player

Fig 6. Headphones