Promoting the Global Goals

About the project

This website showcases an exhibition of work by Part 2 students from the Department of Typography & Graphic Communication featuring proposals for posters and supporting material in response to a brief from Project Everyone, a United Nations Global Partner dedicated to promoting seventeen Sustainable Development Goals.

Each student was given the task of creating a compelling poster to promote one of the goals. Our work needed to incorporate graphic, typographic, or illustrative elements, and feature the campaign hashtag #ImagineWinning, as well as project branding and a call-to-action.

Theme: Well-being

GOAL 1: NO POVERTY

 
Adina Czirjak

‘No Poverty’ aims to eradicate extreme poverty globally by implementing sustainable social protection systems and promoting equal access to resources, education, and basic services. The goal is to ensure economic opportunity and social inclusion regardless of background and location, lifting individuals out of destitution. My poster draws attention to poverty by highlighting the signs that show that it is still a significant problem in society.

GOAL 2: ZERO HUNGER

 
Vivien Lee 

While many people know that hunger is a leading cause of death in the world, most do not know that the leading cause of hunger is war. My poster conveys this fact by referencing the well known ‘5-a-day’ guidance for a healthy diet. But instead of fruits and vegetables, those suffering from hunger must instead consume a hand grenade.

 
Celeste Clift 

My campaign juxtaposes hand-painted childlike depictions of foods, bright red crosses, and shocking statistics about food waste to draw attention to this issue. My work calls for the audience to think before they buy, and to freeze food to prevent it going to waste.

GOAL 3: GOOD HEALTH AND WELL-BEING

 
Aaron James 

The concept for my brand centres on informing people about vaccination. Misinformation about vaccines is everywhere. The brand aims to reduce confusion through the use of simple, powerful statistics. Instances of text-as-image add strength to the brand.

 
Karissa Ng

There is a high rate of drug addiction in the UK, especially among young people. Misusing drugs badly affects health. My poster uses the symbol of a pill to represent a gravestone, suggesting that people die because of drug use. I hope to convey the message that people can quit drugs before it’s too late.

GOAL 14: CLEAN WATER AND SANITATION

 
James Page

My poster shows the reality of not having clean water. It implies that only one drop of unclean water can affect a life and lead to a perilous future. The dystopian colour scheme demands that the poster be taken seriously.

 
Hana Khan

My poster portrays the earth at an important moment in time, at the halfway point of its journey. I want to convey the reality of our limited resources while encouraging the collective effort needed to ensure access to clean water and sanitation – a fundamental and universal right.

Theme: Equality

GOAL 4: QUALITY EDUCATION

 
Tilly Dobson 

Education is something that many people take for granted. Yet a lot of children do not have this opportunity. By using jumbled up letters from the word ‘education’ along with a statement underneath, this poster demonstrates what children suffer when they lack education.

GOAL 5: GENDER EQUALITY

 
Kawn Al Busaidy

While the accomplishments of men are recognised and they are given leadership and administrative roles, the accomplishments of women and their advancements in the workplace are typically concealed. My poster raises awareness about gender inequality, especially in the workplace.

 
Lovell Nanditta 

My poster aims to raise awareness about Female Genital Mutilation. The blood red single line illustration of a young woman represents the thread used in the procedure. I hope to make the audience uncomfortable.

GOAL 10: REDUCED INEQUALITIES

 
Finn Lewis 

Economic inequality has grown dramatically over the past one hundred years. My poster aims to inspire people to help slow the problem. It uses text and images that reflect the desperation of those affected.

 
Emily Perrin 

My work serves as a reminder that men and women of all ages
frequently turn to hazardous migration routes to escape impoverished lives, but whose journeys may result in disappearances or fatalities.

Theme: Environment

GOAL 7: AFFORDABLE AND CLEAN ENERGY

 
Tasnia Zahin Asmi

The world relies heavily on non-renewable energy resources. This is harming the present and threatening the future. Replacing non-renewables with sustainable resources is an important step. My poster explores two ideas: how puzzles and unity with symbols can represent energy resources, and how humans can together solve the energy
resources crisis.

 
Jamie O’Driscoll

GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTION

 
Olivia Moors

Everyone knows how quickly people make a purchase when they are informed that stock is low. My idea is to replicate that sense of urgency when it comes to the protection of our planet. This poster ties together a sense of fast consumerism and the fashion industry’s impact on the health of the planet.

 
Emily Baggaley

Products are being made and consumed at an unsustainable rate. My campaign targets the sports industry, promoting the growing trend of buying second-hand goods.

GOAL 13: CLIMATE ACTION

 
Matthew Lui

Global warming is a serious issue around the world. In Britain, pollution makes heat in the atmosphere more and more dreadful. This poster presents the issue in an eye-catching way, like a thriller, to make the audience take action.

 
Luke Dyer

Climate change is well-known around the world. Many people can tell you about its global effects, such as the melting of the ice caps. My idea is to pivot to a local scale showing that we, ourselves, are producing the emissions that ‘poison’ the air we breathe.

GOAL 14: LIFE BELOW WATER

 
Jony Hodgson

My concept revolves around manipulating objects to show the impact we are having on our oceans. The premise of the campaign is to shock people into realising how much waste is being dumped in the ocean, in the hope that we can make a change.

 
Stella Caruso

Many people use plastic without giving a second thought to where it
ends up. Most often, it ends up polluting the ocean. My poster aims to shock viewers, leave a lasting impression, and encourage the use of sustainable alternatives.

Goal 15: Life On Land

 
Ben Sturgis

My poster focuses on the horrific damage caused by humanity’s
greed and the lack of accountability in the process of deforestation. Statistics in the poster shock the viewer and remind them of the damage that’s been caused.

 
Bella Roberts

My poster aims to evoke a response in the viewer by referring to the environmental film, WALL-E. The image of the endearing robot, together with a lone green shoot in a desolate landscape, prompts nostalgic affection and while delivering a stark warning that our neglect of the land, if unchecked, could become – like WALL-E’s earth – our bleak reality.

Theme: Economy

GOAL 8: DECENT WORK AND ECONOMIC GROWTH

 
Alice To 

There are many people around the world who lack labour rights and
suffer from unequal opportunities. In this poster, the man – who symbolises the public – seeks to deliver the message that society should create sustainable and inclusive economies that benefit everyone and leave no one behind.

GOAL 9: INDUSTRY, INNOVATION AND INFRASTRUCTURE

 
Dylan Milton

The value of promoting optimism for the future is often overlooked. Despite their effectiveness in disrupting complacency, too many messages warning of dark times to come may cause people to lose hope. Helping them to envision a bright future that they can be part of is crucial to inspiring them to work towards one.

 
Aina Zain Azrin

The scarcity of technologies, sanitation, electrical power, and water persists in many developing countries. My work is a reminder that we can drive social and economic growth with innovative ideas in order to build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.

GOAL 11: SUSTAINABLE CITIES AND COMMUNITIES

 
Jack Swain

Improving a city’s sustainability might seem impossible to most people. But improvements are possible if people change the way they travel. My campaign promotes cycling as an improvement that many people can achieve. I created a recurring image around the word ‘cycle’, which provides a consistent campaign brand almost like a logo.

 
Riya Vashistha

With the world population growing ever larger, all people – regardless of age or background – deserve to live in a safe environment with good access to basic amenities. But this can be difficult to achieve in underdeveloped or developing countries and regions. The intention of my campaign is to show that there are ways to help people that are sustainable, valuable, and deliver positive long-term results.

GOAL 16: PEACE, JUSTICE AND STRONG INSTITUTIONS

 
Amy North 

Many conglomerates are paying millions in tax to continue business in Russia. This tax serves to fund Russia’s brutal invasion of Ukraine. The purpose of my campaign is to spread this information widely, persuade customers to boycott these companies, and shame them into pulling out of Russia.

GOAL 17: PARTNERSHIPS FOR THE GOALS

 
Clara Fidler-Brown 

Fostering global partnerships is fundamental to achieving sustainable development, as this generates an interconnected economy, society, and environment. This poster highlights the lost opportunities of those currently reaching out for partnership, and hints at a more positive, collaborative future.

Credits

Greg (https://bunbury.co/)

Project Everyone (https://www.project-everyone.org/)

The Global Goals (https://www.globalgoals.org/)

The Arts Committee (https://www.reading.ac.uk/about/governance/arts-committee)

The Real Jobs Team: Sara Chapman and Geoff Wyeth  (https://typography.network/real-jobs-scheme/)