Promoting the Global Goals
This website showcases an exhibition of work by Part 2 students from the Department of Typography & Graphic Communication featuring proposals for posters and supporting material in response to a brief from Project Everyone, a United Nations Global Partner dedicated to promoting seventeen Sustainable Development Goals.
Each student was given the task of creating a compelling poster to promote one of the goals. Our work needed to incorporate graphic, typographic, or illustrative elements, and feature the campaign hashtag #ImagineWinning, as well as project branding and a call-to-action.
Theme: Well-being
GOAL 1: NO POVERTY
Adina Czirjak
‘No Poverty’ aims to eradicate extreme poverty globally by implementing sustainable social protection systems and promoting equal access to resources, education, and basic services. The goal is to ensure economic opportunity and social inclusion regardless of background and location, lifting individuals out of destitution. My poster draws attention to poverty by highlighting the signs that show that it is still a significant problem in society.
GOAL 2: ZERO HUNGER
Vivien Lee
While many people know that hunger is a leading cause of death in the world, most do not know that the leading cause of hunger is war. My poster conveys this fact by referencing the well known ‘5-a-day’ guidance for a healthy diet. But instead of fruits and vegetables, those suffering from hunger must instead consume a hand grenade.
GOAL 3: GOOD HEALTH AND WELL-BEING
Karissa Ng
There is a high rate of drug addiction in the UK, especially among young people. Misusing drugs badly affects health. My poster uses the symbol of a pill to represent a gravestone, suggesting that people die because of drug use. I hope to convey the message that people can quit drugs before it’s too late.
GOAL 14: CLEAN WATER AND SANITATION
Theme: Equality
GOAL 4: QUALITY EDUCATION
GOAL 5: GENDER EQUALITY
GOAL 10: REDUCED INEQUALITIES
Theme: Environment
GOAL 7: AFFORDABLE AND CLEAN ENERGY
Tasnia Zahin Asmi
The world relies heavily on non-renewable energy resources. This is harming the present and threatening the future. Replacing non-renewables with sustainable resources is an important step. My poster explores two ideas: how puzzles and unity with symbols can represent energy resources, and how humans can together solve the energy
resources crisis.
GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTION
Olivia Moors
Everyone knows how quickly people make a purchase when they are informed that stock is low. My idea is to replicate that sense of urgency when it comes to the protection of our planet. This poster ties together a sense of fast consumerism and the fashion industry’s impact on the health of the planet.
GOAL 13: CLIMATE ACTION
GOAL 14: LIFE BELOW WATER
Goal 15: Life On Land
Bella Roberts
My poster aims to evoke a response in the viewer by referring to the environmental film, WALL-E. The image of the endearing robot, together with a lone green shoot in a desolate landscape, prompts nostalgic affection and while delivering a stark warning that our neglect of the land, if unchecked, could become – like WALL-E’s earth – our bleak reality.
Theme: Economy
GOAL 8: DECENT WORK AND ECONOMIC GROWTH
Alice To
There are many people around the world who lack labour rights and
suffer from unequal opportunities. In this poster, the man – who symbolises the public – seeks to deliver the message that society should create sustainable and inclusive economies that benefit everyone and leave no one behind.
GOAL 9: INDUSTRY, INNOVATION AND INFRASTRUCTURE
Dylan Milton
The value of promoting optimism for the future is often overlooked. Despite their effectiveness in disrupting complacency, too many messages warning of dark times to come may cause people to lose hope. Helping them to envision a bright future that they can be part of is crucial to inspiring them to work towards one.
Aina Zain Azrin
The scarcity of technologies, sanitation, electrical power, and water persists in many developing countries. My work is a reminder that we can drive social and economic growth with innovative ideas in order to build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
GOAL 11: SUSTAINABLE CITIES AND COMMUNITIES
Jack Swain
Improving a city’s sustainability might seem impossible to most people. But improvements are possible if people change the way they travel. My campaign promotes cycling as an improvement that many people can achieve. I created a recurring image around the word ‘cycle’, which provides a consistent campaign brand almost like a logo.
Riya Vashistha
With the world population growing ever larger, all people – regardless of age or background – deserve to live in a safe environment with good access to basic amenities. But this can be difficult to achieve in underdeveloped or developing countries and regions. The intention of my campaign is to show that there are ways to help people that are sustainable, valuable, and deliver positive long-term results.
GOAL 16: PEACE, JUSTICE AND STRONG INSTITUTIONS
Amy North
Many conglomerates are paying millions in tax to continue business in Russia. This tax serves to fund Russia’s brutal invasion of Ukraine. The purpose of my campaign is to spread this information widely, persuade customers to boycott these companies, and shame them into pulling out of Russia.
GOAL 17: PARTNERSHIPS FOR THE GOALS
Clara Fidler-Brown
Fostering global partnerships is fundamental to achieving sustainable development, as this generates an interconnected economy, society, and environment. This poster highlights the lost opportunities of those currently reaching out for partnership, and hints at a more positive, collaborative future.
Greg (https://bunbury.co/)
Project Everyone (https://www.project-everyone.org/)
The Global Goals (https://www.globalgoals.org/)
The Arts Committee (https://www.reading.ac.uk/about/governance/arts-committee)
The Real Jobs Team: Sara Chapman and Geoff Wyeth (https://typography.network/real-jobs-scheme/)