The aim of this project was to create a flyer for a podcast, named ‘Rethink Fairness’, with the given text. It was important to this task to redistribute and organise the given text into understandable sections and then create a hierarchy within the text to allow the styling to match this from the start. After reading through the following link, https://helpx.adobe.com/uk/indesign/how-to/make-flyer.html, I decided upon a design in my head and how I wanted to progress with my flyer design.
My goal through this project was to allow the text itself to stand out and function without too much outside influence from images or graphics, this meant it was important to get typefaces correct and focus on how multiple typefaces might function together. I aimed to bring in a modern, high weight contrast typeface to utilise for headers such that they stood out greatly against the background with some very heavy weights to some parts of the characters, furthermore having a display font as large and centred as I did I felt that it stood out to a user as much as the graphic itself, the typeface being noticeable also felt relevant to the context of the podcast as it has this playful display feel while still involving the serif seriousness. When it came to sub-headers on the second page I felt it important not to overuse the display font as to make the headers illegible, to this extent I combined the two typefaces, reducing the weight of the additional typeface down to allow it to attribute to the thin sections of the high weight contrast display font.
I’d toyed with the idea of utilising physical lines and barriers to section information but, again, with the context of the podcast it felt off-key to introduce barriers and borders onto a podcast flyer focused around thinking outside of the norm, I aimed to represent this by leaving in the lines but adjusting them such that they were broken off and didn’t enclose any one part of the text, this, however, meant that I needed to focus on the layout of the sections within the text to allow them to be legible as separate sections, it became increasingly important to avoid floating heads, and respecting the space between separate and related pieces of information, how these spacings ended up I feel accurately allows the reader to separate the information in their own mind without the need for a numbering system or bounding boxes to section the information.
The centre piece of the flyer I’d aimed to be some sort of contextual representation, I didn’t think an image would function in the same way so, using images typically associated with psychology I created a gradient mesh with lighter bubbles overlayed on top to create an interesting graphic to sit at the front and centre of the flyer, I used this same style to create a few smaller bubbles to sit on and around the text of the second page to create a theme across the whole design and also allow the second page to appear slightly more intriguing, rather than just being flat text.