Real Job: Editors Marianne and Aanand are putting the finishing touches on Issue 3 of @UniofReading's arts diversity zine. Publication this summer! 🤞🏿🤞🏾🤞🏼🤞🤞🏻 @UniRdg_Diverse
Real Job: Martha and Seniz led Typography's diversity project this year, culminating in the production of the second issue of our 'zine for the creative industries. @UniRdg_Diverse
Real Job: Izzy Bahrin developed an information poster to raise awareness of issues around the prescription antipsychotic drugs for dementia patients. The project supported the work of @PDonyai at @RSofPharmacy @UniofReading
Real Job: Students designed a campaign booklet and postcard to raise awareness about the work EAPPI carry out in Palestine and Israel. #EAPPI @eappiukireland @eappi
Real Jobs: Seniz Husseyin and Martha Macri led a team of students from @UniofReading in promoting diversity and individuality in the arts at @TateExchange.
I am, We are… Different by Design is a student-led group from the School of Art and Communication Design advocating for diversity and inclusion within our creative field. For the last two years, we were kindly presented with the opportunity to host a workshop at the Tate Exchange in the Tate Modern. The Tate Exchange is a programme which encourages the connection between society and art. It invites the public and their associates to share a collaborative space where they can explore the impact of art on individuals, communities and societies. This year, as the new leaders of I Am, We Are…Different by Design we were responsible for organising and planning a two-day workshop.
This year, the school had decided on the theme of ‘Power’ for the Tate Exchange. There were multiple different directions they were thinking of taking this: power as an individual (people’s understanding of the word), power as a community (how power related to a group of people individuals are in), power in technology (how power is distributed to technology), and power in art (what power does the value of object have and is art powerful?). Our job was to relate diversity in design to one or more of these aspects. What we did was completely open, we were allowed to decide our activity and our audience. This real job is different from any other one you’ll come across since it wasn’t about physically designing an object but creating an event for the public to give them access to design.
When we were first given the theme we were working with, the entire team immediately saw potential. There are many different meanings of power, and empowerment is often linked to diversity. When trying to come up with different ways we can interpret the specifics of power, we realised that we can allow people to show off their own idea of power and when they feel powerful for everybody to see. With the success of last year’s idea of the public making a design and us printing it on tote bags for them, we decided to keep that aspect. It is much more fun for people to show off their creative work and express their diversity than to just make something for themselves and keep it inside the Tate Exchange.
The whole event was planned through weekly meetings. This was a crucial step in the project. We got together with as many people on the team and our supervisor to discuss our developments and how to continue with this. Because of these weekly meetings, we had many opportunities to bounce ideas off of each other and fine-tune things as well as ensure we were on track. Without these weekly meetings, we probably would not have been as prepared as we were and would have been panicking to get everything done in time.
We will admit that we probably had it a little easier than the leaders did last year. Most of the basics had been rolled over from the previous time we helped at the Tate Exchange. However, it did still teach us how we have to adapt and update things, and it shows how it often works in the real world with the first person doing something having the most work. A basic budget and item list had already been made, but we had to update this with new suppliers and other materials that we didn’t need last time. Further, the technical aspect of the printer setup had also been created last year. But there were also many things we had to do differently, whether it be an improvement to last year or a different aspect we had to include.
Due to the success of last year’s event, we were given more dates to do our workshop. For this, we had to check with our other teammates what would be best suited since it would take place during a weekend and we all still had other coursework. Choosing to do two rather than three days and giving ourselves the Sunday for other commitments was what we agreed would work best for everyone. In the end, we also got some volunteers to help because others had to cancel. The numbers worked out perfectly as we had more people available on the Saturday when it was busier compared to the Friday.
Another change we decided to make was creating templates to help guide the public in creating their visual definition of power. These templates had prompts that allowed people to think about it further rather than just taking the first idea they had along the lines of power. We had noticed last time that some people would derail or not stay within the size constraints due to the printers and wanted to keep it more under control this time. The templates used the font from the zine we made last year, however, we kept away the many bright colours we used. This way it was still neutral and wouldn’t take away from the individual’s design while still keeping our group’s identity.
Lastly, we changed the way we presented people’s designs while we were at the Tate Exchange. Last year we put images into a grid and displayed that on a large screen. This wasn’t very dynamic, and many people didn’t even notice it. We tried coming up with different solutions, such as a dynamic grid. However, with how busy it gets and with limited time, we decided a simple PowerPoint that automatically loops through the slides was the most efficient way to do it. It worked out great, we occasionally had groups of people pointing out different designs to each other and it was funny to see kids wait for theirs to show up and then get very excited when it did. Using PowerPoint did mean setting up the laptops a bit differently, but we did all this beforehand.
As said before, this real job is different from most. Because of that, we also had to work with different kinds of equipment and required a health and safety briefing. We managed to get together the entire team and all the volunteers to have the briefing at the department a few days before the Tate Exchange. We all needed to know what to do since we were using technology and extreme heat in public. It’s something you don’t often consider when you are creating something yourself but suddenly becomes very important when there are liabilities.
Based on positive reactions and engagement we can safely say the outcome of our workshops was a success once again. There was constant public engagement with our workshop throughout both days. The audience truly enjoyed the workshop. We saw excitement from people of all ages and backgrounds ranging from children to adults. While waiting for their bags many people expressed how cool the idea was and some even returned to the busy tables to create a second design. All the time and effort that went into the success of those two days at the Tate seemed to pay off as the reactions expressed by our teammates were also positive despite the long hours of working and travelling. Being able to provide people with a creative outlet, and seeing their excitement was rewarding in itself. It was also nice to receive positive feedback from Eric who praised the success of our workshops and our brilliant teamwork.
Although the outcome was successful there were things we could learn from and have done differently for the process to run smoother. As it got closer to the date some members of the team had to commit to other responsibilities and so were unable to attend both dates. Therefore, our biggest issue became ensuring we had enough volunteers for both days. We had to find a way to quickly recruit volunteers at short notice. To prevent such an issue from occurring we could have made a list of volunteers and roles earlier and continuously updated it to identify where we were lacking people. This careful preparation would have prompted us to look for volunteers sooner.
Planning, organisation, communication, time management and leadership are key skills which apply to most typical real jobs. However, due to the nature of this real job the skills translated differently, especially in terms of communication and planning. As the Tate Exchange was in collaboration with the School of Art and Communication Design, learning to liaise efficiently between groups and individuals was essential. Also, directly interacting with the audience required a different kind of professionalism and manner where you must be mindful of the way you speak and behave when delivering the workshops from start to finish. Planning for this real job was different in the way that you must be thorough and prepare right until delivery as there is not a stage for trial and improvement. As meticulous as you are with planning, it is impossible to predict exactly what will happen on the day.
We were challenged to truly consider the perspective of the audience and learned to empathise with them. We built confidence in our communication skills and teamwork and learnt to be responsive and adaptive to changing situations. The skills gained from this real job can benefit and assist us in becoming well-rounded designers in the future.
The 'I am, we are… Different by design' team present their latest work: the second edition of their zine, and workshop at the Tate Exchange. They are looking for new members…
Highlights and insights from Joan and Zofia's all-digital signage project in Mecca.
Graphic Communication and Typography graduates, Carmen Martinez, Neil Linford-Relph and Aman Verma, share their experiences of UI and UX design.
Alongside my I am, We are Different by Design group members, in March of this year (2019) we held a workshop at the Tate Exchange in London. We led a creative workshop with members of the public during the schools Reading Assembly. The theme of the Reading Assembly event/workshop day was movement. We set out to creative a fun and interactive activity for people of all walks of life to do collaboratively and/or independently. This experience has led us to develop our organisation skills as well as event planning and execution which isn’t necessarily a ‘designers’ job.
Our brief was to establish, create and execute an activity to be done with the public at the Tate Exchange representing the university, and primarily the course of typography. It was an open brief to come up with any type of activity trusting it could be done by children as well as adults, could be done within the given space and involved typography and movement in some way. The downside of having such open briefs is that it can be quite overwhelming to make decisions and come up with ideas because the list of options appears non exhaustive.
In order to come up with a concept for the activity we looked online to see what kinds of activities were plausible. This was necessary due to the fact that we had to create and conceptualise an idea ourselves. But also it allowed for us to test out different activities to determine which served as most effective and more importantly fun!
Again throughout this project, we all communicated through Trello, Facebook and with weekly group meetings that always took place on a Wednesday similarly to the way in which we did so for other projects we worked on together. These sessions usually lasted between 1-2 hours, so we often discussed more than one thing we were working on collaboratively.
After researching what activities were possibly suitable, we tested them out on each other. Eventually, after discussing many different options (see figure 1 and 2) we decided to initiate an activity that involved participants creating their own flags.
As the theme was movement, we connected that to the idea of migration and immigration. With this, we also attached the idea of citizenship and nationality. Not in a way that made people explore patriotism, but more so to give them the power to create their own flag that represented their identities as opposed to where they were from (unless this was what they wanted – there were no rules).
The participants would be able to create their ‘flags’ by cutting out (or using pre-existing) pieces of paper to paste onto an A4 sheet. This A4 sheet that contained their flag was to then be printed onto tote bags for them to take home with them. The fact that participants were able to take this keep sake home was alone successful as tote bags are commonly favoured as collateral. In order to get the bag printed, the ‘flag’ was scanned in and flipped on laptops provided by the Tate. Once scanned and flipped, the prints were printed onto transfer paper that was to then be heat pressed onto the tote bags. When we practiced this at the university everything went seamlessly, however on the day, after confusion surrounding the use of a heat press on the premises, we had to use hand held irons instead of the heat press (which made it quicker and easier to process tote bags). This did not set us back too far however, as it allowed for us to interact with people more whilst they waited for their bags to get printed.
Feedback we received from the public was very positive as we asked many of them what they thought of the activity and if they enjoyed it. It was also clear to see the satisfaction on their faces once seeing their designs printed on bags they could use. This made me realise that that was how we had the privilege of feeling way more often whilst being on the course, that the everyday person does not.
Additionally, the Reading Assembly organisers and course leaders from different courses within the school had positive words for us as the organisation and planning led to positive execution.
In conclusion, this experience was completely different from what we’re normally used to on the course. We did not design a product or piece of work, but more so designed and curated an experience for the general public. Being able to produce work and an activity for an institution such as the Tate was a great experience as well and probably something not everyone gets to do.