I created a logo on Adobe Illustrator for my own brand in the style of my chosen theme of Urban 90’s. First, i created a mood board on Powerpoint which was easily accessible as I was designing, to put all my ideas and inspirations in one. I gathered my favourite pictures and analysed what was common throughout to create my logo. I then began using regular shapes to compliment the lines and squiggles seen throughout the 90’s patterns as well as the font reflecting ‘The Fresh Prince of Bel-Air’ which went well with my theme. I then aligned a sans serif font to balance the logo as the next hierarchy of text to result in my finished logo. I like how this clearly reflects the theme, however some of the colours could be altered to adjust the readability.