Design ideas and design process
My design process started off with analysing existing podcast covers which includes ‘The Michelle Obama Podcast’. With the podcast cover, I examined the main layout such as, where the title was located and where the focus was.
For this cover, the title is located at the bottom, the streaming platform is at the top and the main focus is in the centre with Michelle Obama’s photo. With this, I created my 3rd design that had the main properties of this cover. I also mimicked the title to have the same style for example ‘The Typography Podcast’. Personally I don’t think it’s very successful as it doesn’t give the same impact, this could be by not having a better image and clarity.
Next I started a word generation for the name of my podcast and some elements that I may use in the design process. With my 2 designs, ‘Let’s Talk Type’ and ‘Type Cast’ were used as my titles. I chose them as they felt catchy and memorable. The elements were different tools that the podcast cover could have like a microphone.
For the 1st design, I used the word ‘paper’ to start off my background. With this, I built up the idea of layering torn pieces of paper. It added texture and depth to the background. ‘Let’s talk type’ was the title I chose. To continue the feeling of depth, I had different fonts for each layer. This made the title fun and different whilst keeping the name distinguishable.
The 2nd design was the simplest. First, I chose some paint splatters that I made and scanned. With this, I manipulated the splatters to show the title ‘Type Cast’. The colour decision of using black and white was made because they have the highest contrast and made it stand out. I tested using other colours asides from white however, none made the same effect as white looks with black.
Adobe Photoshop was already something that I was familiar with. I knew the basic tools that are shown on the right side of the screen. The first video that I watched shows a man creating his own podcast cover titled ‘Hungry for returns’. He starts off with writing the type first using the type tool. After this, he plays with the placement of each word on the page by rotating it or flipping it. To make the title stand out he adds a background colour to only the type. Watching this video allowed me to understand his design process and the meaning of each element that he uses. It gives me a new perspective in approaching my own podcast cover. To colour, he would use the pen tool to create a square, then paint the space with the paintbrush tool. This gave me another example of another way to create a filled shape; usually I would use the marquee tool to give me the rectangular shape, then fill it with the colour. The mask tool was also something that was used. It’s purpose is to mask the areas chosen and make it transparent. This is a tool that I was unfamiliar with but with the aid of the video, I now know what it does.
The second video I watched was about how to make mock up files on Photoshop. The reason that I watched this video was out of curiosity and interest after I used a mock-up file for my podcast cover. I wanted to know how to do it because it could be helpful for future subjects. This can be especially helpful if I can’t find a specific mock-up file, I could just make it. Making mock-up files is a skill that I definitely want to acquire because it can potentially be very useful.
I also want to improve on more technical skills by exploring what each of the drop down menus do as well as potential shortcuts – that could be important to make working more efficient.
Resources for research and inspiration
Firstly, I researched existing podcast covers and came across a blog. The blog spoke about the ‘45 Best podcast of 2020’. Upon reading it, I found that it covered a lot of genres and that there was no correlation in genre. The designs of the covers are varied from minimalism to busy designs. The reason I chose ‘The Michelle Obama podcast’ was that it was one of the few that used photography. It also had a neat layout that I’d like to try and incorporate in my cover. Overall, it gave me the most inspiration from the layout to the use of colour.
The 2nd website I came across was titled ‘How to design a podcast cover’. This blog points out step-by-step what to have and add to your podcast cover. It stresses on the designer or founder thinking about the meaning and what the podcast will do. This is important as it gets the message across the target audience and will possibly attract them to listen to the podcast. The website made me think about the details that are key to making a successful podcast cover. With this knowledge, I tried to apply it on my covers.
The writer also spoke about colour theory and how colour can affect the impression of an audience. Using colours that compliment each other is more pleasing. Certain colours can also set the mood, for example red could mean anger or crime and yellow could represent a happy and light hearted content. This made me think of what I’m representing to the audience and if it’s correct.